PPT of Financial analysis on HDFC life

1. 1. INTRODUCTION
COMPANY PROFILE:-
• The MD & CEO of the company is Amitabh Chaudhry, ED & CFO is Vibha
Padalkar, Chief Actuary & Appointed Actuary is Srinivasan Parthasarthy,
Prasun Gajri is the CIO & Rajendra Ghag heads the human resources as
Chief HR Officer.
• The HDFC was established in 1977, for the purpose of providing the home
loan for long term
• It has got 3rd rank in the investment management, in year 2006.
• One of the largest financial institution of India with more then 2 million
satisfied customer base.

2. OBJECTIVE:-
• To find if prospective customers are looking for options to invest there money
• What are the priority options for people looking to invest there money
• What are the most common insurance brands for public
• Which insurance plans does interest the public most
• Benefits which influence the decision making of the customers
• To find the Source of information about there insurance company
• To find the amount of money which most of the customers are willing to invest
• To find professions of different policy holders

3. INDUSTRY PROFILE:-
YEAR
MILESTONES
1818
Oriental life insurance company established in Calcutta by British
1870
Bombay Mutual life insurance society is the first Indian – owned life insurer
1912
The Indian life assurance act enacted to regulate the life insurance business
1938
The Insurance Act , forms the basis for most current insurance laws , replaces earlier act
1956
Life insurance nationalized , government takes over 245 Indian, foreign insurers and provident societies,
government set up LIC
1993
Malhotra Committee, set up to draw up a blue- print for insurance sector reforms
1994
Malhotra Committee recommends re-entry of private players
1997
Insurance regulator IRDA(Insurance regulatory and development authority set up
2000
IRDA, starts giving license to private players, ICICI Prudential and HDFC Standard life first private
insurers to sell a policy
2002
Banks allowed to sell insurance plans

4. 2. LITERATURE REVIEW
• Tool of Financial Analysis:-
• CASH FLOW STATEMENT:- A statement of cash flows is a financial statement
which summarizes cash transactions of a business during a given accounting period
and classifies them under three heads, namely, cash flows from operating, investing
and financing activities.
• FINALACCOUNT:- Is quite natural that the businessman is interested in knowing
whether his business is running on Profit or Loss and also the true financial position
of his business.
• RATIO ANALYSIS:- Is consist of different ratios such as Solvency Ratio,
Efficiency Ratio, Assets Turnover ratio, Cash Ratio, etc

5. 3. RESEARCH METHODOLGY
• Research methodology
is a way to systematically solve the research problem. It may be understood as a
science of studying now research is done systematically. In that various steps, those
are generally adopted by a researcher in studying his problem along with the logic
behind them.
• There are two types of data collection methods available.
 Primary data collection
 Secondary data collection
• We used both methodology i.e. primary and secondary
• We take the sample size of 100 POLICY HOLDERS
• Sample location is Delhi
• This is stratified sampling

6. 4.FINDINGS AND ANAYSIS
• From the findings it can be seen that, 77% are looking for some option to invest their money and 23% are
not looking for any options.
• It can be seen that, 9% of the persons would like to go for insurance policy, 10% were in favor of
investment only and about 81% people were interested in both insurance as well as investment policy.
• 25% of people are aware about HDFC, 20% of people about ICICI, 9% of people about Birla sun, 6% of
people about Bajaaj Allianz and 40% of people are aware about LIC.
• It is seen that, 46% are aware about Traditional Plan, 27% about Pension plan, 15% about ULIP plan and
12% about Educational plan.
• It can be seen that, 39% of people would like to invest their money for Low premium, 17% for short time
period, 6% for Long time period, 17% for tax saving, 13% for Insurance and 8% for Interest Benefits.
• It is seen that, 23% of people came to know about these brands through Internet, 57% through Television,
12% through Friends and 8% through Newspaper.
• It is seen that, 15% would prefer to invest their money in the range 2000-6000, 45% in the range 6000-
11000, 25% in the range 11000-22000 and 15% in the range 22000 and above.
• It is seen that, 68% of people are in the profession of Business, 24% are in service sector and 8% are self
employed.

7. 5.RECOMMENDATIONS
• Brand Building:
HDFC need to focus on Brand building Activities which can be done through
Advertising, Road shows, Knops, Sponsoring Events in rural & Urban Areas.
• Educating the Consumers:
HDFC should take initiative to educate the consumers regarding all these aspects &
take competitive Advantage on this front as its Allocation charges are minimum in
the whole Indian Insurance Industry.
• Need to Increase Market Presence:
It should make more channel partners & do business tie ups with more broking
houses & should hire marketing agencies for aggressive marketing purpose. It can
also increase its Business Units.
• Concentration More On Rural Areas :
HDFC need to concentrate more towards the rural areas as 60-70% of India
population is living in rural areas and most of the people in rural areas are not
insured so there is a huge potential in the rural sector.

8. 6.BIBLIOGRAPHY
• Books Referred
Maheshwari, S.N.; Financial Managemen, Principles and Practice, Sultan Chand &
sons, 9th Edition 2004.
Maheshwari, S.N.; Elements of Financial Management, Sultan Chand & Sons, 2003
7th Edition.
Pandey, I.M.; Financial Management, Vikas Publishing House, 8th Edition, 2001.
.Author:Evertt.E.AdamProduction and opration management prentice hall 5th edition
• Websites References
www.hdfclife.com/
www.bimadeals.com › Life Insurance › Life Insurance Companies
www.myinsuranceclub.com › Life Insurance › Companies
www.indiancustomers.in/company/hdfc-standard-life
www.hdfclife.com/Children'sPlans/child-insurance-plans.
www.hdfclife.com/savingsplans/WholeLife
www.moneycontrol.com

9. ANNEXURE
– What are the various brands you are aware of?
HDFC Standard. ICICI Prudential. Birla Sun Life. Bajaj Allianz. LIC.
– Which of these plans are you aware of?
ULIP plan Traditional Educational Pension
– From where do you come to know about these Brands?
Internet Television Friends Newspaper
– Out of these which are the priority for you at the moment?
Insurance . Investment. Both of above.