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What is Culture? 
Age 
Education 
Social Class 
Organisation
• Home country 
• Host country 
• Social cues 
• Regression 
• Adaptation 
• Stereotypes
What is 
culture shock?
A “sudden exposure to 
unfamiliar culture.”
Culture shock 
is a normal 
but unpleasant and 
negative 
experience.
What causes 
culture shock?
Information overload – too much new 
culture, all at once 
Role shifting – my normal 
relationships, job, identity are gone 
Personal shock – I’m tired, confused, 
lost
Culture shock is a reaction to: 
Language, travel, jet lag, climate, 
food, clothing, customs, etc.
“Social cues” 
Signals 
What do I do? 
How do things work?
A social 
cue? 
Culture 
shock 
in 
India
11 22 
33 44
There are 
stages of culture shock
ssttaaggee
You’re 
perfect! 
I love 
you.
Honeymoon Phase 
A new place 
New sights – sounds – smells - 
tastes 
Things go smoothly 
- for a while
ssttaaggee
Rejection Phase: 
Complaining 
Sees only the bad things
Rejection Phase: 
You become stronger, 
or weaker.
ssttaaggee
“Regression” = moving backwards 
eeaatt 
mmee
Speaking your own language 
Watching movies from home 
Eating familiar food 
Nostalgia
II’’mm hhoommeessiicckk!!
stage
Acceptance Phase 
You become more comfortable 
with: 
The language 
The local customs
You even prefer some things in 
the host country to things at 
home.
Culture business

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Culture business

Editor's Notes

  1. Picture-filled text with reflection (Basic) To reproduce the text effects on this slide, do the following: On the Home tab, in the Slides group, click Layout, and then click Blank. On the Insert tab, in the Text group, click Text Box, and then on the slide, drag to draw the text box. Enter text in the text box, select the text, and then on the Home tab, in the Font group, select Franklin Gothic Heavy from the Font list, select 36 from the Font Size list, and then click Bold. On the Home tab, in the Paragraph group, click Center to center the text in the text box. On the Home tab, in the Font group, click Character Spacing, and then click More Spacing. In the Font dialog box, on the Character Spacing tab, in the Spacing list, select Expanded. In the By box, enter 2. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click the arrow next to Text Fill, and then click Picture. In the Insert Picture dialog box, select a picture and then click Insert. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, point to Reflection, and then under Reflection Variations select Tight Reflection, touching (first row, first option from the left). Under Drawing Tools, on the Format tab, in the WordArt Styles group, click Text Effects, point to Bevel, and then under Bevel click Angle (second row, first option from the left). To reproduce the background on this slide, do the following: Right-click the slide background area, then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then set the following values: Type: Linear. Direction: Linear Down (first row, second option from the left). Angle: 90%. Under Gradient stops, click Add gradient stops or Remove gradient stops until three stops appear on the slider. Also under Gradient stops, customize the gradient stops that you added as follows: Select the first stop in the slider, and then set the following values: Position: 64%. Color: Black, Text 1, Lighter 5% (sixth row, second option from the left). Select the next stop in the slider, and then set the following values: Position: 65%. Color: Black, Text 1, Lighter 5% (sixth row, second option from the left). Select the last stop in the slider, and then set the following values: Position: 100%. Color: Black, Text 1, Lighter 25% (fourth row, second option from the left).
  2. The word culture has many meanings: In general it refers to a society's … (at a particular time and place) Ethical Values – most cultures think killing is wrong but in some cultures in Columbia and Brazil certain tribes still practice cannibalism Culture is learned, we are not born with it (but rather into it) Culture changes over time (as we’ll see in a moment) What our parent, grandparents and children think of culture will be different Culture is more often a source of conflict than of unity Understanding culture is the best way to avoid conflict