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ACCOUNTING RATIO ANALYSIS TO ASSESS THE ACCOUNTING SECTOR IN
GALADARI HOTELS (LANKA) PLC.
– FINANCIAL YEAR 2009/2010 –
Accounting and Finance - Pgdbm 503
Assignment 1
Mohammed Muthalif Fathima Nasriya
Registration No. 072
Postgraduate Diploma in Business Management
Faculty of Graduate Studies
University of Colombo
Sri Lanka
February 2014
1. INTRODUCTION
Business has never been as competitive as it stands today, there are witnessed the fall of
many industry giants within the last decade than ever before. Industry experts and scholars
put this down to many reasons, not forecasting or adapting to possible changers. Not been
proactive enough but reactive are few to name. A major area which attracted the lime light
was the ‘Accounting sector’ mainly many critics pointed out that the reason for ‘Financial
Giant’ to collapse was due to lack of correct (Legal) and ethical accounting practices,
reflecting their true financial picture/status to the public.
Financial reports at a glance provide the ‘profit and loss’ stance of a company, but to get the
maximum leverage or insight knowledge one should be able to ‘read between the lines’ in
accounting terms in an annual report. This is the point where they can use the ‘ratio analysis’
as a vital tool. Not only to analyze the profit/ loss but many other important factors.
Understanding the cost effectiveness, capital and liability structure in long term and short
term perceptive, effectiveness of assets management, income turnover of assets, etc.
They had many ideas and views to approach this task, to show the effectiveness of the ratio
analysis and at the end commonly agreed to focus our study on the ‘Hotel / tourism Industry’
where we selected two major (five star) hotels holding companies and the year 2010 as the
year to conduct the study, based on their annual reports.
There were many reasons behind this selection, as 2010 was a historical year for all Sri
Lankans in which we as a nation had to face the peak of the civil war and with a sign of relief
saw the end to the 30 year hard fought civil war, three major elections, flood, initiation of
major investments, increase in tourists, etc. In a country like Sri Lanka though the share
market does not reflect the true picture of the business functions, we have been able to loop
the business and financial fluctuations logically and strategically to reflect the original
purpose of the study.
I hope that this comprehensive and descriptive ratio analysis will be able to give an in-depth
insight to the industry and much other functionality in a more coherent and an accountable
manner.
2. INTRODUCTION TO THE INDUSTRY
Sri Lanka is well-known around the world as being an attractive destination for travel and
tourism, offering a wide range of experiences. The sector is a significant contributor to
national income and has emerged as the 4th
highest foreign exchange earner in the country.
Gross earnings from tourism stood at US $ 384 million in 2010 an increase of 12.3 percent
over 2009 making itself as the fast emerging growth industry in the economy. Recently New
York identified Sri Lanka as the number one destination out of 31 to visit in the world in year
2010.
The Sri Lankan tourism sector is gearing up for increased arrivals and higher average daily
expenditure per tourist. It is also focusing on increasing room capacity and generating
additional direct employment.
3. COMPANY PROFILES
GALADARI HOTELS (LANKA) PLC.
Coroporate Structure
The hotel Galadari is situated in the heart of Colombo's business district, and accomplishes
with 450super luxury rooms, that overlooks the Indian Ocean and is adjacent to leading
Banks and the World Trade Center, with easy access to the shopping areas in Colombo.
The Galadari Hotels (Lanka) Plc. offers a rich blend of service and quality in five star luxury
living. Hotel ensure and meticulous about maintaining the privacy of its guests has drawn in
many an elite personality from around the world such as heads of government, prime
ministers of leading nations, royalty, well known sports & music personalities over the past
two and half decades.
With a range of room and suite types, and a comprehensive list of facilities, the hotel is able
to cater to the requirements of both business and family travelers, and is especially geared to
handle the needs of Muslim clients, with Halal food in all restaurants.
4. INTRODUCTION TO FINANCIAL ANALYSIS OF GALADARI HOTEL
(LANKA) PLC.
This study is for examine specific characteristics in the financial analysis of Galadari Hotels
(Lanka) PLC. It is a listed company in the Colombo Stock Exchange (CSE). The analysis is
based on the following selected areas to identify whether the company assessed and carrying
out their financial activities up to standards and also to evaluate and analysis the financial
strengths and weaknesses of a firms by establishing meaningful relationships between the
elements of financial statements.
Selected areas are as follows;
 Profitability Ratio
 Liquidity Ratio
 Solvency Ratio
 Activity Ratio
 Market Ratio
The Galadari Hotel is mainly operated well in Hotel industry by showing negative last five
years and 2010 positively performed. The analysis of financial operation evaluations in
relevant to Sri Lankan Accounting Standards are carrying base on 2009-2010 financial year.
The analysis has mainly focused on financial ratio analysis which are we discussed in the
class to evaluate financial strengths and weaknesses of firms by establishing meaningful
relationships between the elements of financial statements.
5. ACCOUNTING RATIO ANALYSIS
“Ratio Analysis: is expresses the relationship among selected items of financial statement
data. A ratio expresses the mathematical relationship between on quantity and another. The
relationship is expressed in terms of either a percentage, a rate or a simple proportion.”
Few advantages and disadvantages of ratio analysis are listed below,
5.1 PROFITABILITY RATIOS
Every firm is most concerned with its profitability. One of the most frequently used tools of
financial ratio analysis is profitability ratios which are used to determine the company's
bottom line.
Profitability ratios show a company's overall efficiency and performance. These measures
indicate whether the company is performing satisfactorily. They are used to measure the
Advantages of Ratio Analysis Limitations of Ratio Analysis
Assist investors to make effective investment decision. Effect of price changes
Facilitates inter-firm comparison Limitations of financial statements
Assist organization planning and forecasting Comparative study required:
Profitability Ratio measures the results of the organization operations,
performance and effectiveness.
performance of the management, to identify whether a company may be a worthwhile
investment opportunity and to determine a company’s Performance relative to its
competitors.
Classifications of profitability ratios
5.1.1. Gross Profit Ratio
 Gross Profit Ratio indicates the amount of earnings, required to pay fixed costs and
profits, are generated from revenues.
 Indicates how much of each sales rupee is available to meet expenses and profits after
merely paying for the goods that were sold of an organization.
 The gross profit margin looks at cost of goods sold as a percentage of sales. This ratio
looks at how well a company controls the cost of its inventory and the manufacturing
of its products or services and subsequently passes on the costs to its customers. The
larger the gross profit margin, the better for the company.
Formula: Gross Profit Ratio = Gross Profit X 100
Net Sales
 Calculation and comparison of Gross Profit Ratios for Galadari Holtel PLC.
Year 2010 2009
Gross Profit = 827,733,335 X 100 577,378,333 X100
Rs. 1,026,180,900 730,093,065
= 80.66% 79.08%
According to the definition of gross profit ratio, the company who has generated the highest
value of gross profit is best/ preferred, because gross margin should be adequate to cover-up
other expenses of the company.
According to the above analysis, Companies can be rank as below,
In 2010 – Good 2009 - Average
Profitability Ratios
Gross Profit
Ratios
Return on
Asset Ratios
Return on
Equity Ratios
5.1.2. RETURN ON ASSETS RATIO
 Return on Assets Ratio is an overall measure of profitability. Because it measures
the efficiency with which the company is managing its investment in assets and using
them to generate profit. It measures the amount of profit earned relative to the firm's
level of investment in total assets.
 Net Income is taken from the income statement and total assets are taken from the
balance sheet. The higher the percentage is the better, because that means the
company is doing a good job using its assets to generate sales.
Formula: Return on Assets Ratio =Net Profit after Tax X100
Average or Total Assets
Year 2010 2009
Return on Assets Ratio = 23,651,446 X 100 (351,985,121) X100
Rs. 8,271,789,383 8,081,784,320
= 2.85% (4.35) %
 CALCULATION AND COMPARISON OF RETURN ON ASSETS RATIOS
 INTERPRETATION OF PROFITABILITY RATIOS
5.1.3. RETURN ON ASSETS RATIO
Hotel Galadari has generate in 2010, compare to 2009 return on assets ratio managed
investments on assets and utilized them to generate disenable profit as low level.
They have done negative ratio value compare to 2009 and they are in bad position in using
their assets to generate the profits due to having huge loss making investment project under
financial crisis situation as well as their profits are heavily affected from exchange losses.
5.1.4. RETURN ON STOCK HOLDER’S EQUITY RATIO
 Return on Stock Holder’s Equity Ratio is perhaps the most important of all the
financial ratios to investors in the company. It measures the return on the money the
investors have put into the company. This is the ratio potential investors look at when
deciding whether or not to invest in the company.
 Net income comes from the income statement and stockholder's equity comes from
the balance sheet. In general, the higher the percentage is the better; it shows that the
company is doing a good job using the investors' money.
Formula: Return on Stock Holder’s Equity = Net Income X100
Average Common Stockholder’s Equity
Year 2010 2009
Return on Stock Holder’s Equity = 23,651,446 X 100 (351,985,121) X100
Rs. 1,527,843,977 1,346,063,925
= 1.5% (26.15) %
 CALCULATION AND COMPARISON OF RETURN ON EQUITY RATIOS
 INTERPRETATION OF PROFITABILITY RATIOS
4. RETURN ON STOCK HOLDER’S EQUITY
Management of the Galadari Hotels Plc is able to utilize investor’s money effectively and
efficiently. Therefore the investors of Galadari Hotels PLC. Has taken the low level return on
the capital that they have invested in to the company.
And very poor return on equity ratio. There are unable to generate sufficient profits to pay off
fair retunes to their investors’ mainly due heavy out flow of financial expenses based on
interest payments for bank overdrafts, financial leases and term loans and administration
expenses.
2. LIQUIDITY RATIOS
A class of financial metrics that is used to determine a company's ability to pay off its short-
terms debts obligations.
Liquidity ratios measure the short-term ability of the company to pay its maturing obligations
and to meet unexpected needs for cash. Short-term creditors such as bankers and suppliers
are particularly interested in assessing liquidity. The ratios we can use to determine the
company’s short-term debt-paying ability are the current ratio, the acid-test, receivable
turnover and inventory turnover.
Classifications of Liquidity ratios
Liquidity Ratios
Current Ratios Acid –Test (Quick) Ratio Debtor’s collection Period
2.1. CURRENT RATIO
 The current ratio is a widely used measure for evaluating a company’s liquidity and
short –term debt-paying ability. The ratio is computed by dividing current assets by current
liabilities.
 The concept behind this ratio is to ascertain whether a company's short-term assets
(cash, cash equivalents, marketable securities, receivables and inventory) are readily
available to pay off its short-term liabilities (notes payable, current portion of term debt,
payables, accrued expenses and taxes). The higher the current ratio, the better.
 Formula: Current Ratio = Current Assets
Current Liabilities
Year 2010 2009
Current Assets 453,771,761 239,416,915
Current Liabilities 632,017,071 347,183,942
Current Ratio 0.71 0.69
The current ratio is sometimes referred to as the working capital ratio; working capital is
current assets minus current liabilities. The current ratio is a more dependable indicator of
liquidity than working capital.
The current ratio is only one measure of liquidity. It does not take into account the
composition of the current assets. For example a satisfactory current ratio does not disclose
the fact that a portion of the current assets may be tied up in slow-moving inventory. A
dollar of cash would be more readily available to pay the bills than a dollar of slow- moving
inventory.
 INTERPRETATION OF LIQUIDITY RATIOS FOR THE GALADARI HOTELS
PLC.
Hotel Gladari current ratios do not significantly vary in both comparable years. Though
Company has an increase in 2010 and slightly decrease in the financial year 2009. Thus
decrease in the current ratio represents that there has been deterioration in the liquidity
position of the firm.
2.2. ACID-TEST (QUICK) RATIO
The acid-test (Quick) ratio is a measure of a company’s immediate short-term liquidity. We
compute this ratio by dividing the sum of cash, short-term investments and net receivables by
current liabilities. Thus, it is an important complement to the current ratio.
 Calculation and comparison of Acid –Test (Quick) Ratio
Year 2009/2010 2008/2009
Cash and Cash Equivalents 67,832,667 93,687,036
Marketable securities 221,295,981 34,510,654
Accounts receivable 98138418 75940670
Current liabilities 632,017,071 316,724,410
 High degree of Certainty Company will cash flow problem.
Who is a man responsible having cash flow problem?
1. Managers not collecting cash on time
3. ACTIVITY RATIOS
Activity ratios measure a firm's ability to convert different accounts (asset, liability or capital
share) within their balance sheets into cash or sales (revenue). Companies will typically try to
turn their production into cash or sales as fast as possible because this will generally lead to
higher revenues.
Activity ratios are critical in evaluating a company’s fundamentals because in addition to
expressing how well a company generates revenue, activity ratios also indicate how well the
company is being managed.
CLASSIFICATIONS OF ACTIVITY RATIOS
Quick Ratio
Year Galadari Hotel
2010/2011 0.57
2009/2010 0.77
Activity Ratio measures the efficiency with which the recourses of a firm have been
employed and its indicate the speed with which assets are being turned over into sales..
Activity Ratios
Inventory/Stock
Turnover Ratio
Debtors / Receivables
Turnover Ratio
Assets Turnover
Ratio
3.1 RECEIVABLE TURNOVER
It can measure liquidity by how quickly a company can convert certain assets to cash. The
ratio used to assess the liquidity of the receivable is receivables turnover. It measures the
number of times, on average; the company collects receivables during the period.
Receivable Turnover = Sales
Average Accounts Receivable
(2010) = 1,026,180,900
(32,865,532 + 23,220,120)
2
= 1,026,180,900
56,085,652
= 1,026,180,900
56,085,652
= 36.59
They collect cash from the customers 36.59 (rounding off 37) times in a financial year.
3.1.2. Collection Period = 365
Receivable Turnover
=365
36.56
9.975 = 10days
Credit period is always 30days. This 10days collection period is not good for Galadari Hotels
PLC. As a five star hotel. Otherwise collection can be going down.
3.3 INVENTORY TURNOVER
Inventory / Stock Turnover Ratio indicates the number of time the stock has been turned
over during the period and evaluates the efficiency with which a firm is able to manage its
inventory. This ratio indicates whether investment in stock is within proper limit or not.
It measures the number of times, on average; the inventory is sold during the period. Its
purpose is to measure the liquidity of the inventory.
Inventory Turnover = Cost of Goods Sold
Average inventory
= 198,447,565
129,229,093 + 99,432,385
2
= 198,447,565
228,661,481
= 0.86
3.4 HOLDING PERIOD
HOLDING PERIOD = 365
Inventory Turnover
= 365
0.86
=424 days
Always industry holding period average is 50days. This situation is bad that’s why Galadari
Hotels PLC.
3.5 ASSET TURNOVER RATIO
 Asset Turnover Ratio measures the revenue that is generated for every rupee of
asset owned by the company.
 Asset turnover ratios help to measure the effectiveness with which the
company/management uses its assets to generate sales or revenue. These ratios help
to measure the productivity of a company's assets
Asset Turnover = Total Sales
Average total Assets
= 1,026,180,900
453,771,761 + 239,416,915
2
= = 1,026,180,900
693,188,676/2
= 1,026,180,900
346,594,338
= 2.96
4. MARKET RATIOS
Market ratios measure the investor response to owning a company's stock and also the cost
of issuing stock.
A market-value ratio is a metric used to gauge a company's viability in terms of such
variables as profitability and the market valuation of its stock. These ratios are used
analytically by a company's management as well as by its current and prospective investors.
A market-value ratio also acts as an indicator that expresses the value of a company's stock in
terms of a specific item in its financial statements. Different ratios indicate a company's
viability, or financial health, where asset values, revenue, income, and ability to pay bills are
concerned.
Classifications of Market ratios
4.1 EARNINGS PER SHARE
 Earnings per share (EPS) the portion of a company's profit allocated to each
outstanding share of common stock. Earnings per share serve as an indicator of a
company's profitability.
 Basic Earnings per share is calculated by dividing the net loss for the year attributable
to ordinary shareholders by the weighted average number of ordinary shares
outstanding during the year.
 The weighted average number of ordinary shares outstanding during the year and
previous year are adjusted for events that have change the number of ordinary shares
outstanding, without a corresponding change in the resources such as a bonus issue.
 Formula
EPS = Net Profit after Tax
Average Number of issued ordinary shares
 Calculation and Interpretation of Earnings per share Ratios
Market Ratios
Earnings per share
Ratios Dividends Payout
Ratios
Price Earnings Ratios
Financial Data/ Year 2010 2009
Profit/Loss after Tax 23,651,446 -351,985,121
Average Number of issued ordinary shares 182,434,060 182,433,060
EPS 0.13 (1.93)
Earnings per share ratio signify the amount of earnings available for the investors who have
been invested or willing to invest in equity shares of the company. This ratio gives the
amount of earnings can be attribute to a single share of the company.
4.2 PRICE EARNINGS RATIO
 The Price-to-Earnings ratio (P/E ratio) of a stock is a measure of the price paid for
a share relative to the annual net income or profit earned by the firm per share.
 (P/E) ratio indicates the value of a company's stock relative to its financial
performance.
 It is sometimes called a multiple because it indicates the amount of money that must
be invested in order to derive one dollar of earnings. For this reason, lower ratios are
preferred to higher ones.
 Formula
Price Earnings Ratio = Market Price per Share
Earnings per Share
 Calculation and Interpretation of Price Earnings Ratios for three companies
Financial Data/ Year 2010 2009
Market Value per share (Rs.) 10 15
EPS(Rs.) 0.13 (1.93)
P/E Ratio 76.92 -7.7
The calculated P/E Ratio reflects that the Galadari Hotels PLC. Earings in positive after 4
years as Rs. 76.92/- . Due to the face that Galadary having after tax loss it has resulted with
an negative EPS in 2009.
A higher P/E ratio means that investors are paying more for each unit of net income, so the
stock is more expensive compared to one with lower P/E ratio. The P/E ratio has units of
years which can be interpreted as "number of years of earnings to pay back purchase price. If
we consider the number of years to pay up the purchase value of the share by its earnings,
hypothetically for an investors of Galadari hotels Plc it takes 76.92 if the company continues
to earn current level of profits.
5. PERFORMANCE OVERVIEW OF GALADARI HOTELS (LANKA) PLC.:
During the financial year ended December 2010, the Group achieved revenues of Rs. 1026
million. The turnover for the year under review was Rs. 1,026,180,900/- while the Gross
Profit was Rs. 827,733,335/-, resulting in a 41% increase in the turnover and 43% increase in
the Gross Profit Comparison with year 2009.
 Stated Capital Rs. 1.8 billion
 Market value per share is Rs. 15.00
 Earnings per share is Rs. (0.13)
 Share Capital as at 31st
December 2010 –Rs. 1,527,844/-
The reconstruction of the Hotel continued throughout the year 2010.
6. CONCLUSION
The various ratios that have been identified in determining a financial situation can be
categorized in to Galadari Hotels PLC. Elements i.e. Profitability Ratio, Liquidity ratio,
Solvency ratio, Activity and Market ratio. As described in the introduction each of these
ratios play a specific function with reference to the functionality and the status quo of an
organization.
In the case of the specific exercise, the hotel industry has been selected and the annual report
of the Galadari Hotel PLC has been analyzed. The profiles of the companies have been
shown in the introduction and the annual reports have been annexed.
Profitability ratio: Every firm is most concerned with its profitability. One of the most
frequently used tools of financial ratio analysis is profitability ratios which are used to
determine the company's bottom-line.
The profitability ratios are then categorized in to several other ratios: Gross profit, Net profit,
return on asset, return on equity and return on capital employed.
The importance of these ratios is that to an investor the ratios give information on the general
direction of the identified company. The investor can then decide whether to hold, buy or sell
his or her shares. Also based on the ratios the investor can identify if a company has over
borrowed or if the company can meet its short term liquidity issues. The shareholders know
whether the on track as expected are entitled to dividend.
Hence when considering the profitability ratio, the most profitable entity is in 2010 than 2009
in Galadari Hotels PLC. Hence the company represents comparatively sound ratios.
REFERENCE
GALADARI HOTELS (LANKA) PLC. Annual Report year of 2010
www.cse.lk/cmt/upload_report_file/532_1274867640886.pdf
www.cse.lk/cmt/upload_report_file/690_1275657128533.pdf

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Financial ration analysis assignment

  • 1. ACCOUNTING RATIO ANALYSIS TO ASSESS THE ACCOUNTING SECTOR IN GALADARI HOTELS (LANKA) PLC. – FINANCIAL YEAR 2009/2010 – Accounting and Finance - Pgdbm 503 Assignment 1 Mohammed Muthalif Fathima Nasriya Registration No. 072 Postgraduate Diploma in Business Management Faculty of Graduate Studies University of Colombo Sri Lanka February 2014
  • 2. 1. INTRODUCTION Business has never been as competitive as it stands today, there are witnessed the fall of many industry giants within the last decade than ever before. Industry experts and scholars put this down to many reasons, not forecasting or adapting to possible changers. Not been proactive enough but reactive are few to name. A major area which attracted the lime light was the ‘Accounting sector’ mainly many critics pointed out that the reason for ‘Financial Giant’ to collapse was due to lack of correct (Legal) and ethical accounting practices, reflecting their true financial picture/status to the public. Financial reports at a glance provide the ‘profit and loss’ stance of a company, but to get the maximum leverage or insight knowledge one should be able to ‘read between the lines’ in accounting terms in an annual report. This is the point where they can use the ‘ratio analysis’ as a vital tool. Not only to analyze the profit/ loss but many other important factors. Understanding the cost effectiveness, capital and liability structure in long term and short term perceptive, effectiveness of assets management, income turnover of assets, etc. They had many ideas and views to approach this task, to show the effectiveness of the ratio analysis and at the end commonly agreed to focus our study on the ‘Hotel / tourism Industry’ where we selected two major (five star) hotels holding companies and the year 2010 as the year to conduct the study, based on their annual reports. There were many reasons behind this selection, as 2010 was a historical year for all Sri Lankans in which we as a nation had to face the peak of the civil war and with a sign of relief saw the end to the 30 year hard fought civil war, three major elections, flood, initiation of major investments, increase in tourists, etc. In a country like Sri Lanka though the share market does not reflect the true picture of the business functions, we have been able to loop the business and financial fluctuations logically and strategically to reflect the original purpose of the study. I hope that this comprehensive and descriptive ratio analysis will be able to give an in-depth insight to the industry and much other functionality in a more coherent and an accountable manner.
  • 3. 2. INTRODUCTION TO THE INDUSTRY Sri Lanka is well-known around the world as being an attractive destination for travel and tourism, offering a wide range of experiences. The sector is a significant contributor to national income and has emerged as the 4th highest foreign exchange earner in the country. Gross earnings from tourism stood at US $ 384 million in 2010 an increase of 12.3 percent over 2009 making itself as the fast emerging growth industry in the economy. Recently New York identified Sri Lanka as the number one destination out of 31 to visit in the world in year 2010. The Sri Lankan tourism sector is gearing up for increased arrivals and higher average daily expenditure per tourist. It is also focusing on increasing room capacity and generating additional direct employment. 3. COMPANY PROFILES GALADARI HOTELS (LANKA) PLC. Coroporate Structure The hotel Galadari is situated in the heart of Colombo's business district, and accomplishes with 450super luxury rooms, that overlooks the Indian Ocean and is adjacent to leading Banks and the World Trade Center, with easy access to the shopping areas in Colombo. The Galadari Hotels (Lanka) Plc. offers a rich blend of service and quality in five star luxury living. Hotel ensure and meticulous about maintaining the privacy of its guests has drawn in many an elite personality from around the world such as heads of government, prime ministers of leading nations, royalty, well known sports & music personalities over the past two and half decades. With a range of room and suite types, and a comprehensive list of facilities, the hotel is able to cater to the requirements of both business and family travelers, and is especially geared to handle the needs of Muslim clients, with Halal food in all restaurants.
  • 4. 4. INTRODUCTION TO FINANCIAL ANALYSIS OF GALADARI HOTEL (LANKA) PLC. This study is for examine specific characteristics in the financial analysis of Galadari Hotels (Lanka) PLC. It is a listed company in the Colombo Stock Exchange (CSE). The analysis is based on the following selected areas to identify whether the company assessed and carrying out their financial activities up to standards and also to evaluate and analysis the financial strengths and weaknesses of a firms by establishing meaningful relationships between the elements of financial statements. Selected areas are as follows;  Profitability Ratio  Liquidity Ratio  Solvency Ratio  Activity Ratio  Market Ratio The Galadari Hotel is mainly operated well in Hotel industry by showing negative last five years and 2010 positively performed. The analysis of financial operation evaluations in relevant to Sri Lankan Accounting Standards are carrying base on 2009-2010 financial year. The analysis has mainly focused on financial ratio analysis which are we discussed in the class to evaluate financial strengths and weaknesses of firms by establishing meaningful relationships between the elements of financial statements. 5. ACCOUNTING RATIO ANALYSIS “Ratio Analysis: is expresses the relationship among selected items of financial statement data. A ratio expresses the mathematical relationship between on quantity and another. The relationship is expressed in terms of either a percentage, a rate or a simple proportion.” Few advantages and disadvantages of ratio analysis are listed below, 5.1 PROFITABILITY RATIOS Every firm is most concerned with its profitability. One of the most frequently used tools of financial ratio analysis is profitability ratios which are used to determine the company's bottom line. Profitability ratios show a company's overall efficiency and performance. These measures indicate whether the company is performing satisfactorily. They are used to measure the Advantages of Ratio Analysis Limitations of Ratio Analysis Assist investors to make effective investment decision. Effect of price changes Facilitates inter-firm comparison Limitations of financial statements Assist organization planning and forecasting Comparative study required: Profitability Ratio measures the results of the organization operations, performance and effectiveness.
  • 5. performance of the management, to identify whether a company may be a worthwhile investment opportunity and to determine a company’s Performance relative to its competitors. Classifications of profitability ratios 5.1.1. Gross Profit Ratio  Gross Profit Ratio indicates the amount of earnings, required to pay fixed costs and profits, are generated from revenues.  Indicates how much of each sales rupee is available to meet expenses and profits after merely paying for the goods that were sold of an organization.  The gross profit margin looks at cost of goods sold as a percentage of sales. This ratio looks at how well a company controls the cost of its inventory and the manufacturing of its products or services and subsequently passes on the costs to its customers. The larger the gross profit margin, the better for the company. Formula: Gross Profit Ratio = Gross Profit X 100 Net Sales  Calculation and comparison of Gross Profit Ratios for Galadari Holtel PLC. Year 2010 2009 Gross Profit = 827,733,335 X 100 577,378,333 X100 Rs. 1,026,180,900 730,093,065 = 80.66% 79.08% According to the definition of gross profit ratio, the company who has generated the highest value of gross profit is best/ preferred, because gross margin should be adequate to cover-up other expenses of the company. According to the above analysis, Companies can be rank as below, In 2010 – Good 2009 - Average Profitability Ratios Gross Profit Ratios Return on Asset Ratios Return on Equity Ratios
  • 6. 5.1.2. RETURN ON ASSETS RATIO  Return on Assets Ratio is an overall measure of profitability. Because it measures the efficiency with which the company is managing its investment in assets and using them to generate profit. It measures the amount of profit earned relative to the firm's level of investment in total assets.  Net Income is taken from the income statement and total assets are taken from the balance sheet. The higher the percentage is the better, because that means the company is doing a good job using its assets to generate sales. Formula: Return on Assets Ratio =Net Profit after Tax X100 Average or Total Assets Year 2010 2009 Return on Assets Ratio = 23,651,446 X 100 (351,985,121) X100 Rs. 8,271,789,383 8,081,784,320 = 2.85% (4.35) %  CALCULATION AND COMPARISON OF RETURN ON ASSETS RATIOS  INTERPRETATION OF PROFITABILITY RATIOS 5.1.3. RETURN ON ASSETS RATIO Hotel Galadari has generate in 2010, compare to 2009 return on assets ratio managed investments on assets and utilized them to generate disenable profit as low level. They have done negative ratio value compare to 2009 and they are in bad position in using their assets to generate the profits due to having huge loss making investment project under financial crisis situation as well as their profits are heavily affected from exchange losses. 5.1.4. RETURN ON STOCK HOLDER’S EQUITY RATIO  Return on Stock Holder’s Equity Ratio is perhaps the most important of all the financial ratios to investors in the company. It measures the return on the money the investors have put into the company. This is the ratio potential investors look at when deciding whether or not to invest in the company.  Net income comes from the income statement and stockholder's equity comes from the balance sheet. In general, the higher the percentage is the better; it shows that the company is doing a good job using the investors' money.
  • 7. Formula: Return on Stock Holder’s Equity = Net Income X100 Average Common Stockholder’s Equity Year 2010 2009 Return on Stock Holder’s Equity = 23,651,446 X 100 (351,985,121) X100 Rs. 1,527,843,977 1,346,063,925 = 1.5% (26.15) %  CALCULATION AND COMPARISON OF RETURN ON EQUITY RATIOS  INTERPRETATION OF PROFITABILITY RATIOS 4. RETURN ON STOCK HOLDER’S EQUITY Management of the Galadari Hotels Plc is able to utilize investor’s money effectively and efficiently. Therefore the investors of Galadari Hotels PLC. Has taken the low level return on the capital that they have invested in to the company. And very poor return on equity ratio. There are unable to generate sufficient profits to pay off fair retunes to their investors’ mainly due heavy out flow of financial expenses based on interest payments for bank overdrafts, financial leases and term loans and administration expenses. 2. LIQUIDITY RATIOS A class of financial metrics that is used to determine a company's ability to pay off its short- terms debts obligations. Liquidity ratios measure the short-term ability of the company to pay its maturing obligations and to meet unexpected needs for cash. Short-term creditors such as bankers and suppliers are particularly interested in assessing liquidity. The ratios we can use to determine the company’s short-term debt-paying ability are the current ratio, the acid-test, receivable turnover and inventory turnover. Classifications of Liquidity ratios Liquidity Ratios Current Ratios Acid –Test (Quick) Ratio Debtor’s collection Period
  • 8. 2.1. CURRENT RATIO  The current ratio is a widely used measure for evaluating a company’s liquidity and short –term debt-paying ability. The ratio is computed by dividing current assets by current liabilities.  The concept behind this ratio is to ascertain whether a company's short-term assets (cash, cash equivalents, marketable securities, receivables and inventory) are readily available to pay off its short-term liabilities (notes payable, current portion of term debt, payables, accrued expenses and taxes). The higher the current ratio, the better.  Formula: Current Ratio = Current Assets Current Liabilities Year 2010 2009 Current Assets 453,771,761 239,416,915 Current Liabilities 632,017,071 347,183,942 Current Ratio 0.71 0.69 The current ratio is sometimes referred to as the working capital ratio; working capital is current assets minus current liabilities. The current ratio is a more dependable indicator of liquidity than working capital. The current ratio is only one measure of liquidity. It does not take into account the composition of the current assets. For example a satisfactory current ratio does not disclose the fact that a portion of the current assets may be tied up in slow-moving inventory. A dollar of cash would be more readily available to pay the bills than a dollar of slow- moving inventory.  INTERPRETATION OF LIQUIDITY RATIOS FOR THE GALADARI HOTELS PLC. Hotel Gladari current ratios do not significantly vary in both comparable years. Though Company has an increase in 2010 and slightly decrease in the financial year 2009. Thus decrease in the current ratio represents that there has been deterioration in the liquidity position of the firm. 2.2. ACID-TEST (QUICK) RATIO The acid-test (Quick) ratio is a measure of a company’s immediate short-term liquidity. We compute this ratio by dividing the sum of cash, short-term investments and net receivables by current liabilities. Thus, it is an important complement to the current ratio.
  • 9.  Calculation and comparison of Acid –Test (Quick) Ratio Year 2009/2010 2008/2009 Cash and Cash Equivalents 67,832,667 93,687,036 Marketable securities 221,295,981 34,510,654 Accounts receivable 98138418 75940670 Current liabilities 632,017,071 316,724,410  High degree of Certainty Company will cash flow problem. Who is a man responsible having cash flow problem? 1. Managers not collecting cash on time 3. ACTIVITY RATIOS Activity ratios measure a firm's ability to convert different accounts (asset, liability or capital share) within their balance sheets into cash or sales (revenue). Companies will typically try to turn their production into cash or sales as fast as possible because this will generally lead to higher revenues. Activity ratios are critical in evaluating a company’s fundamentals because in addition to expressing how well a company generates revenue, activity ratios also indicate how well the company is being managed. CLASSIFICATIONS OF ACTIVITY RATIOS Quick Ratio Year Galadari Hotel 2010/2011 0.57 2009/2010 0.77 Activity Ratio measures the efficiency with which the recourses of a firm have been employed and its indicate the speed with which assets are being turned over into sales.. Activity Ratios Inventory/Stock Turnover Ratio Debtors / Receivables Turnover Ratio Assets Turnover Ratio
  • 10. 3.1 RECEIVABLE TURNOVER It can measure liquidity by how quickly a company can convert certain assets to cash. The ratio used to assess the liquidity of the receivable is receivables turnover. It measures the number of times, on average; the company collects receivables during the period. Receivable Turnover = Sales Average Accounts Receivable (2010) = 1,026,180,900 (32,865,532 + 23,220,120) 2 = 1,026,180,900 56,085,652 = 1,026,180,900 56,085,652 = 36.59 They collect cash from the customers 36.59 (rounding off 37) times in a financial year. 3.1.2. Collection Period = 365 Receivable Turnover =365 36.56 9.975 = 10days Credit period is always 30days. This 10days collection period is not good for Galadari Hotels PLC. As a five star hotel. Otherwise collection can be going down. 3.3 INVENTORY TURNOVER Inventory / Stock Turnover Ratio indicates the number of time the stock has been turned over during the period and evaluates the efficiency with which a firm is able to manage its inventory. This ratio indicates whether investment in stock is within proper limit or not. It measures the number of times, on average; the inventory is sold during the period. Its purpose is to measure the liquidity of the inventory. Inventory Turnover = Cost of Goods Sold Average inventory = 198,447,565 129,229,093 + 99,432,385 2
  • 11. = 198,447,565 228,661,481 = 0.86 3.4 HOLDING PERIOD HOLDING PERIOD = 365 Inventory Turnover = 365 0.86 =424 days Always industry holding period average is 50days. This situation is bad that’s why Galadari Hotels PLC. 3.5 ASSET TURNOVER RATIO  Asset Turnover Ratio measures the revenue that is generated for every rupee of asset owned by the company.  Asset turnover ratios help to measure the effectiveness with which the company/management uses its assets to generate sales or revenue. These ratios help to measure the productivity of a company's assets Asset Turnover = Total Sales Average total Assets = 1,026,180,900 453,771,761 + 239,416,915 2 = = 1,026,180,900 693,188,676/2 = 1,026,180,900 346,594,338 = 2.96
  • 12. 4. MARKET RATIOS Market ratios measure the investor response to owning a company's stock and also the cost of issuing stock. A market-value ratio is a metric used to gauge a company's viability in terms of such variables as profitability and the market valuation of its stock. These ratios are used analytically by a company's management as well as by its current and prospective investors. A market-value ratio also acts as an indicator that expresses the value of a company's stock in terms of a specific item in its financial statements. Different ratios indicate a company's viability, or financial health, where asset values, revenue, income, and ability to pay bills are concerned. Classifications of Market ratios 4.1 EARNINGS PER SHARE  Earnings per share (EPS) the portion of a company's profit allocated to each outstanding share of common stock. Earnings per share serve as an indicator of a company's profitability.  Basic Earnings per share is calculated by dividing the net loss for the year attributable to ordinary shareholders by the weighted average number of ordinary shares outstanding during the year.  The weighted average number of ordinary shares outstanding during the year and previous year are adjusted for events that have change the number of ordinary shares outstanding, without a corresponding change in the resources such as a bonus issue.  Formula EPS = Net Profit after Tax Average Number of issued ordinary shares  Calculation and Interpretation of Earnings per share Ratios Market Ratios Earnings per share Ratios Dividends Payout Ratios Price Earnings Ratios
  • 13. Financial Data/ Year 2010 2009 Profit/Loss after Tax 23,651,446 -351,985,121 Average Number of issued ordinary shares 182,434,060 182,433,060 EPS 0.13 (1.93) Earnings per share ratio signify the amount of earnings available for the investors who have been invested or willing to invest in equity shares of the company. This ratio gives the amount of earnings can be attribute to a single share of the company. 4.2 PRICE EARNINGS RATIO  The Price-to-Earnings ratio (P/E ratio) of a stock is a measure of the price paid for a share relative to the annual net income or profit earned by the firm per share.  (P/E) ratio indicates the value of a company's stock relative to its financial performance.  It is sometimes called a multiple because it indicates the amount of money that must be invested in order to derive one dollar of earnings. For this reason, lower ratios are preferred to higher ones.  Formula Price Earnings Ratio = Market Price per Share Earnings per Share  Calculation and Interpretation of Price Earnings Ratios for three companies Financial Data/ Year 2010 2009 Market Value per share (Rs.) 10 15 EPS(Rs.) 0.13 (1.93) P/E Ratio 76.92 -7.7 The calculated P/E Ratio reflects that the Galadari Hotels PLC. Earings in positive after 4 years as Rs. 76.92/- . Due to the face that Galadary having after tax loss it has resulted with an negative EPS in 2009. A higher P/E ratio means that investors are paying more for each unit of net income, so the stock is more expensive compared to one with lower P/E ratio. The P/E ratio has units of years which can be interpreted as "number of years of earnings to pay back purchase price. If we consider the number of years to pay up the purchase value of the share by its earnings, hypothetically for an investors of Galadari hotels Plc it takes 76.92 if the company continues to earn current level of profits.
  • 14. 5. PERFORMANCE OVERVIEW OF GALADARI HOTELS (LANKA) PLC.: During the financial year ended December 2010, the Group achieved revenues of Rs. 1026 million. The turnover for the year under review was Rs. 1,026,180,900/- while the Gross Profit was Rs. 827,733,335/-, resulting in a 41% increase in the turnover and 43% increase in the Gross Profit Comparison with year 2009.  Stated Capital Rs. 1.8 billion  Market value per share is Rs. 15.00  Earnings per share is Rs. (0.13)  Share Capital as at 31st December 2010 –Rs. 1,527,844/- The reconstruction of the Hotel continued throughout the year 2010. 6. CONCLUSION The various ratios that have been identified in determining a financial situation can be categorized in to Galadari Hotels PLC. Elements i.e. Profitability Ratio, Liquidity ratio, Solvency ratio, Activity and Market ratio. As described in the introduction each of these ratios play a specific function with reference to the functionality and the status quo of an organization. In the case of the specific exercise, the hotel industry has been selected and the annual report of the Galadari Hotel PLC has been analyzed. The profiles of the companies have been shown in the introduction and the annual reports have been annexed. Profitability ratio: Every firm is most concerned with its profitability. One of the most frequently used tools of financial ratio analysis is profitability ratios which are used to determine the company's bottom-line. The profitability ratios are then categorized in to several other ratios: Gross profit, Net profit, return on asset, return on equity and return on capital employed. The importance of these ratios is that to an investor the ratios give information on the general direction of the identified company. The investor can then decide whether to hold, buy or sell his or her shares. Also based on the ratios the investor can identify if a company has over borrowed or if the company can meet its short term liquidity issues. The shareholders know whether the on track as expected are entitled to dividend. Hence when considering the profitability ratio, the most profitable entity is in 2010 than 2009 in Galadari Hotels PLC. Hence the company represents comparatively sound ratios.
  • 15. REFERENCE GALADARI HOTELS (LANKA) PLC. Annual Report year of 2010 www.cse.lk/cmt/upload_report_file/532_1274867640886.pdf www.cse.lk/cmt/upload_report_file/690_1275657128533.pdf