How to Optimize Your Company Profile at Mobile World Congress 2011

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PR and Social Media Tips and Tools on How to Optimize Your Company Profile at Mobile World Congress 2011 from a Social Media Expert, PR Agency and Real Live Journalist with a Scottish Accent

Business Entertainment & Humor

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Tasks Dec Jan Feb Agree press releases & themes for MWC Draft press releases Approve press releases Submit press releases to Show Daily Submit press release to MWC preview editions Distribute pre-MWC news? Distribute news @ MWC Preliminary pitch to “friends & family” journalists/analysts Agree top tier target list Pitch journalists for pre-briefings and at-show briefings Pre-briefings with key journalists At-show briefings Follow-up briefings

Sponsorship, merchandizing & publicity stunts Pros Cons Sponsorship -Potential for mass awareness -Expensive -Opportunities running out -Limited marketing messages Merchandizing -Potential for years of gratitude (if good gift) -Talking point & ice-breaker -Potentially expensive Publicity stunts -Potential for word-of-mouth -Easy to get wrong -Can be expensive

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How to Optimize Your Company Profile at Mobile World Congress 2011

1. “ How to Optimize Your Profile at MWC: Tips and Tools to Succeed” October 21, 2010

5. Social Portal: My MWC

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13. Tasks Dec Jan Feb Agree press releases & themes for MWC Draft press releases Approve press releases Submit press releases to Show Daily Submit press release to MWC preview editions Distribute pre-MWC news? Distribute news @ MWC Preliminary pitch to “friends & family” journalists/analysts Agree top tier target list Pitch journalists for pre-briefings and at-show briefings Pre-briefings with key journalists At-show briefings Follow-up briefings

14. Sponsorship, merchandizing & publicity stunts Pros Cons Sponsorship -Potential for mass awareness -Expensive -Opportunities running out -Limited marketing messages Merchandizing -Potential for years of gratitude (if good gift) -Talking point & ice-breaker -Potentially expensive Publicity stunts -Potential for word-of-mouth -Easy to get wrong -Can be expensive

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How to Optimize Your Company Profile at Mobile World Congress 2011

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