Created by Tai Kenning: www.taispace.com

1. NAMASTE FOUNDATION BRAND GUIDE V1.0

3. 3Symbol

4. 4Vertical Logo

5. 5Vertical Logo Specimen
x
8x
3.2x
0.35x
0.45x
0.55x0.55x
8x
10.1x

6. 6Horizontal Logo

7. 7Horizontal Logo Specimen
8x
13.75xx 8x
0.05x
0.25x
0.3x

8. 8Color
HEX: 30BBDB
RGB: 48, 187, 219
CMYK: 67%, 3%, 10%, 0%
HEX: 7D4299
RGB: 125, 66, 153
CMYK: 60%, 89%, 0%, 0%
HEX: 181818
RGB: 24, 24 ,24 ,24
CMYK: 73%, 67%, 65%, 79%
Blue Purple Black
Gradient
Accents

9. 9Typography
Calluna is a robust, clean and contemporary face with
interesting details and a forward flow. Calluna makes for
comfortable reading even at very small text sizes; its striking
details ensure that it can also be used as a display font with
personality. Calluna comes in 8 styles: 5 weights and 3 italics.
Calluna is spaced and kerned with Igino Marini's iKern
service.
www.typekit.com/fonts/calluna
Calluna Sans is a humanist sans based on Calluna. It has true
italics, small caps, lots of ligatures, 4 numeral sets and much,
much more. Calluna Sans comes in 10 fonts: 5 weights each
with an italic. Calluna Sans is spaced and kerned with Igino
Marini's iKern service.
www.typekit.com/fonts/calluna-sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Calluna
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Calluna Sans

10. Yesterday was SV Gives Day, a special 24-hour fundraising event organized
by the Silicon Valley Community Foundation. The event brought together
~650 non-profits from the local community onto the Razoo crowd funding
platform. Over 14,000 donors, alongside many Bay Area companies,
contributed 21,000+ donations and nearly $8 million to participating
causes. Read More
POSTED BY MATTHEW MONAHAN - JULY 24, 2014
Community Crowd Funding
24pt
11.39pt
7.5pt
7.5pt
Relational Type Scale
2:3 - Perfect Fifth
16px @ 1:1.5 / 1px @ 1:1.5
10Type Setting
(Sample blog post with type setting based on a relational type scale)

11. 11Iconography
ILLUMINATION POTENTIAL
COLLABORATION
PEACE

12. 12Pattern

13. 13Business Card

14. 14Mobile Interface

15. 15Contents
Symbol
Vertical Logo
Vertical Logo Specimen
Horizontal Logo
Horizontal Logo Specimen
Color
Typography
Type Setting
Iconograhy
Pattern
Business Cards
Mobile Interface
Contents
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