This document proposes creating a Facebook-based company that provides tutorials on various topics like fitness, fashion, cooking and more for Bangladeshis. It would produce videos in the Bangladeshi context and post them daily for free on social media sites. The goal is to make learning easy and accessible for Bangladeshis by crowdsourcing ideas, releasing teasers to generate interest, and maximizing reach through ads. The company aims to sell DVDs of technical tutorials and generate revenue through YouTube ads and affiliate marketing to achieve subscriber and like milestones as it expands its categories and events. It argues that with increasing internet penetration in Bangladesh, turning abundant information into knowledge through accessible online tutorials can help drive the education revolution.
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1. LETS MAKE TUTORIALS AND
SELL THEM THROUGH
FACEBOOK
DESIGNINGFITNESS
FASHION
COOKING
2. WE WANT TO HELP
PEOPLE LEARN NEW
THINGS
INTRODUCING
FACEBOOK BASED COMPANY THAT PROVIDES TUTORIALS
FOR PRETTY MUCH EVERYTHING
COLLABORATORS WITH SPECIFIC TECHNICAL KNOW-HOW
VIDEOS MADE WITH THE BANGLADESHI CONTEXT IN MIND
CONTENT POSTED ON A DAILY BASIS
ALL REGULAR CONTENT ARE FREE-OF-COST
3. LEARNING MADE EASY
FOR BANGLADESHIS
BUT IT IS REALLY, REALLY PLACE TO LOOK IN
THE RIGHT INFORMATION IS VERY HARD TO FIND
OUR MOTTO
4. COLLABORATORS ARE RELATABLE
CONTENT IS TAILOR-MADE FOR A BANGLADESHI AUDIENCE
USES POPULAR SOCIAL MEDIA SITES
FREE OF COST VIDEOS
INTERNET PENETRATION IS INCREASING EVERYDAY
LEARNING ON THE INTERNET IS BECOMING A TREND
SPACE FOR EXPANSION INTO FORMAL TRAINING – MARKET STILL
UNTAPPED
LARGE COMPANIES WITH HUGE CAPITAL REPLICATING OUR
BUSINESS MODEL
CONSUMERS ARE STILL UNDER THE IMPRESSION THAT SOCIAL
MEDIA IS FOR ENTERTAINMENT PURPOSE ONLY
WHY US?
A LOT OF POTENTIAL
FOR SUCCESS
PRODUCTION COST IS MINIMAL
5. Crowdsource ideas for video
through Facebook
Upload teasers to create hype Release main video on Youtube
and DVD
Create ads to maximize reach
and sales
VIDEOS OF TECHNICAL TOPICS WILL ALSO BE AVAILABLE ON DVD AS A SERIES
6. AD revenue from Youtube
Affiliate Marketing DVD Sales
PEWDIEPIE, KSI, LYNDA.COM
ARE OUR INSPIRATION
7. GET 3,00,000 LIKES ON FACEBOOK
GET 80,000 SUBSCRIBERS ON YOUTUBE
SELL 20,000 DVDS
EXPAND SOCIAL MEDIA FOLLOWING
EXPAND CATEGORIES TO ATLEAST 15
POP-UP WORKSHOPS AT INSTITUTION ON
MORE COMPLEX TOPICS
EXPAND SOCIAL MEDIA FOLLOWING
EXPAND CATEGORIES TO ATLEAST 30
INCREASE NUMBER OF PHYSICAL EVENTS
INCREASE DVD SALES FIGURE
GET SPONSORS FOR VIDEOS
START INSTITUTE FOR FORMAL TEACHING
8. EDUCATION IN
BANGLADESH IS ON THE
VERGE OF A REVOLUTION
INFORMATION IS
ABUNDANT
TURN INFORMATION
INTO KNOWLEDGE