April 2014. 10 minute internal agency deck on Bitcoin. Jonathan Nafarrete @Jonathan360

1. Bitcoin Protocol as a Disruptive Technology
April 2, 2013
Jonathan Nafarrete - 10 MinuteAgency Pitch
INTERNAL

2. What is Bitcoin?
• First decentralized peer-to-peerpayment network and digital currency
!
• Users send and receive bitcoin using wallet software
!
• Bitcoin uses cryptographyto controlthe creation andtransferof
money
NOT about bitcoin = Digital currency
!
YES about Bitcoin = Peer-to-peerpayment system

3. That’s it!
!
You now know morethan 99% ofthe world

6. Maybe

8. !
Bitcoin has been 300 years in the making…
!
• Elliptic curve keyalgorithms
• Hashfunctions
• Digital signatures
• Hash cash scheme as proof of work
• Peerto peernetworking

9. Bitcoin is one of the greatest technology
inventions of the past decade.
!
Neverbefore in human historyhave humans
possessed aform of moneywhich could not be
confiscated, counterfeited, inflated, and could be
sent acrossthe worldforpracticallynothing.
And you can’t uninvent Bitcoin

10. Just remember
Bitcoin is like cash forthe Internet
!
You transferit to and from an address
!
Math protects and secures everything

11. I’ve heard things…
Hacked
Lost
Stolen
Crashed
Dead

12. These are still the earlydays forBitcoin
!
!
Amateurhouris almost over

13. 2010!
!
2011!
!
2012!
!
2013!
!
2014
We’ve seen this before

14. Near Term Growth Risk for Bitcoin
• State sponsored cyberattack
• Restrictions/capital control
Global Bitcoin computing power256timesfasterthantop 500 supercomputers combined
• Regulation/Classification

15. So whyare some people so passionate about
Bitcoin?

16. Real Problems
!
• Consumerdata protection
• Lack oftrust in banks
• Government monitoring
• Cyprus / Venezuela / Brazil / Ukraine
• Capital controls (China)
• Remittancefriction

17. Real Opportunities
!
• Limited bitcoin supply(21 M)
• Unbanked internet (2.5 Billion)
• Network effect growth (70k)
• International / e-commerce

18. So what do I see in the future?

19. In the past 3 months we have seen…

20. 2014
• Browserof Bitcoin
• EmbeddedTipping Links
• Multiple Recipient Payments
• Shop via Print/Video
• Insurance Backed Deposits
• Micropayments (<$.99)
• POS Support
Lord&Taylor

21. 2015
• Bitcoin ETF
• Wearables
• Crowdsourced Funding / IPO
• Smart Contracts / NotaryService
• Paywall / Continuous Payments!
• Ala Carte Entertainment - Netflix
• Virtual World Payments (VR)

22. The WayFuture
• Machine Payments
• Decentralized Autonomous Corporation

23. Fun Fact
!
Cryptocurrencydates backtothe 13th Century
whenthe Knight’sTemplarused coded ciphersto
transfermoneybetween cities