Advertising Is Content
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Björn Owen Glad "Advertising and content marketing works best when they work together" during Power of Content Marketing in Warsaw, 28 May 2015.
Björn will do a presentation about the strength of traditional advertising and content marketing working together to create great effect and reach the goals. Three different cases will show how the work can (and should) be done.
Three take aways:
- How to use traditional advertising to drive traffic to your content and gather a loyal audience.
- How to take advantage and prolong the attention you get from investments in paid media.
- How to create content that isn't just good enough but is fantastic and relevant to your audience.Björn Owen Glad – Advertising and content marketing works best when they work...
Björn Owen Glad – Advertising and content marketing works best when they work...Stowarzyszenie Content Marketing Polska
Recommended
Björn Owen Glad "Advertising and content marketing works best when they work together" during Power of Content Marketing in Warsaw, 28 May 2015.
Björn will do a presentation about the strength of traditional advertising and content marketing working together to create great effect and reach the goals. Three different cases will show how the work can (and should) be done.
Three take aways:
- How to use traditional advertising to drive traffic to your content and gather a loyal audience.
- How to take advantage and prolong the attention you get from investments in paid media.
- How to create content that isn't just good enough but is fantastic and relevant to your audience.Björn Owen Glad – Advertising and content marketing works best when they work...
Björn Owen Glad – Advertising and content marketing works best when they work...Stowarzyszenie Content Marketing Polska
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Advertising Is Content
- 1. Advertising is content image by nick veasey NADIA ROOSYADI © 2010
- 2. image by christian montone on flickr ‘OLD’ ADVERTISING CREATING ANTICIPATION
- 3. image by christian montone on flickr ADVERTISING 2.0 CREATING CONTENT AND EXPERIENCE
- 4. image by Volpin on flickr Brands need to gear up to engage the newly evolved consumer.
- 5. Consumers respond to CONTENT
- 6. image by luisMtZ on emptees GREAT CONTENT IS KING
- 7. image by Isabel chun on flickr GREAT CONTENT TRAVELS
- 8. Getting the CONTENT to the right COMMUNITY NARROWCASTING is more effective than BROADCASTING image by Noah sussman on flickr
- 9. Moving from channels to arenas Brand as law enforcer Brand as participant
- 10. ADVERTISING TURNS INTO EXPERIENCE SURROUNDING THE CONTENT – in some instance, the experience consumers connect to and build long-lasting relationship with
- 11. image by MATHIOLE ON DEVIANTART THANK YOU