Advertising Is Content

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advertising 2.0 is all about content, experience, and going niche.

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Advertising Is Content

  1. 1. Advertising is content image by nick veasey NADIA ROOSYADI © 2010
  2. 2. image by christian montone on flickr ‘OLD’ ADVERTISING  CREATING ANTICIPATION
  3. 3. image by christian montone on flickr ADVERTISING 2.0  CREATING CONTENT AND EXPERIENCE
  4. 4. image by Volpin on flickr Brands need to gear up to engage the newly evolved consumer.
  5. 5. Consumers respond to CONTENT
  6. 6. image by luisMtZ on emptees GREAT CONTENT IS KING
  7. 7. image by Isabel chun on flickr GREAT CONTENT TRAVELS
  8. 8. Getting the CONTENT to the right COMMUNITY NARROWCASTING is more effective than BROADCASTING image by Noah sussman on flickr
  9. 9. Moving from channels to arenas Brand as law enforcer Brand as participant
  10. 10. ADVERTISING TURNS INTO EXPERIENCE SURROUNDING THE CONTENT – in some instance, the experience consumers connect to and build long-lasting relationship with
  11. 11. image by MATHIOLE ON DEVIANTART THANK YOU
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