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Optimizing Social Innovation

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Social Innovation, a grassroots approach to innovation management, is proving to be a valuable complement to traditional, top-down methodologies of managing innovation. It is, however, relatively new ...

Social Innovation, a grassroots approach to innovation management, is proving to be a valuable complement to traditional, top-down methodologies of managing innovation. It is, however, relatively new and inherently less
structured than traditional methodologies. As a result, innovation leaders often find it difficult to measure performance and evaluate health of their
innovation communities.

This presentation first defines social innovation. It then defines a set of social metrics that can be measured and used as the leading indicators of success of social innovation efforts.

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  • Art coming from Shannon.
  • Final to come from Rick.

Optimizing Social Innovation Optimizing Social Innovation Presentation Transcript

  • Optimizing social innovation
    Padmanabh Dabke
    nabh@spigit.com
    Twitter: @nabhulous
    Blog: http://blog.nabhulo.us
  • The Cereal Innovator
  • The Cereal Innovator
    Idea originally proposed by a facility manager
    Evolved based on input from other employees and market research
    Took 3 years to develop – most of the time spent searching for the concept
  • Social Innovation
    Bottom-Up approach to innovation that relies on business communities to propose, evolve, filter, and rank ideas in order to improve the top line (new products & markets), the bottom line (cost savings, process efficiencies) and everything in between (employee morale, customer satisfaction)
  • Flavors of Open Innovation
    Transparency
  • Open Is Now Possible: Technology & Culture of Openness
    6
    Table Excerpt from
    A Whole New Mind
    - By Daniel H. Pink
    Table Excerpt from
    A Whole New Mind
    - By Daniel H. Pink
  • Stop the Brain Drain
  • Solve the HiPPO Problem
    8
  • The Innovation Funnel
  • Online Community Measurements
    10
  • Framing Ideation
    Source: Growth Alchemy, MehrdadBaghai and Jeff Chan of McKinsey & Co. 2000
  • Improving Ideation Efficiency
    Ideation Index – Number of ideas per user in a given time frame
    Needs dedicated innovation team as brokers
    Must have a buy-in from P&L owners
    Must provide direction without stifling creativity
  • Extending the Reach
    Ranges from up to 20% for larger communities to 80% for smaller campaigns
    Must establish credibility
    Proper bootstrapping is crucial
    Initial and mid-campaign communication
    Second
    Event
    First
    Event
    Reach: Ratio of number of site visitors to
    the total potential number of users
  • Going Beyond 90-9-1 Rule
    Innovation Communities: 62.2-37.5-0.3
  • Incentives for Improving Participation
  • Ensuring Quality Participation
  • Collaboration Long Tail
    17
  • Improving Collaboration
    Context-Aware Presentation
  • Improving Collaboration
    Content-Based Information Routing
  • Improving Collaboration
    Ubiquitous Innovation
  • Enhancing Stickiness
    Offer multiple reasons to visit the site
    Ideation, blogging, discussing trends
    Maintain continuity
    Keep it dynamic
    Engineer short term events
    Short term challenges, seasons
  • Enhancing Stickiness
    Gamify your community
  • Idea Evaluation & Ranking
    Scaling up requires leveraging the crowd for filtering and ranking of ideas
    Encourage discrimination
    Factor in user reputation
    Consider use of idea markets
  • Final Thoughts
    Questions have changed from “why should we…” to “How do we…”
    Key concerns
    Inherently chaotic nature of online communities/social networks
    Confidentiality and originality of information
    Security
    SaaS – the preferred implementation model
  • Final Thoughts
    The need to provide incremental rewards and recognition is universally accepted
    Strategies range from virtual store purchases to a fixed mapping to real currency
    A variety of approaches and philosophies
    Short lived problem solving sessions to ongoing ideation
    Fully transparent to complete anonymity
    Extent of “democratization” varies greatly