This document discusses various internal and external influences on customers' shopping experiences and purchasing decisions at Pier 1 Imports, including demographics, culture, values, in-store atmospherics, product displays, promotions, and the checkout process. It analyzes factors such as the store location, displays and signage, lighting, scent, noise levels, and cleanliness that could impact customers' perceptions and impulse buying. It also considers how social interactions and the ability to touch products in the store might influence the shopping experience.

1. Megan Fraser, Mychal Zito, Nathan Torres Pier 1 Imports

2. External Influences Culture Actual to Desired State Desire to touch for one’s self Subculture Northwesterners Spokanites Social Class Upper-middle to upper class Disposable income

3. Demographics Gender Age Occupation Interior Designers Marital Status

4. Internal Influences Values Well-Respected Sense of Accomplishment Self-Respect Psychographics Achievers vs. Experiencers Perception Conditioning

5. To Buy or Not To Buy? Buy Quality Selection Price Customer Service

6. Addressing the Issues Instant Recognition of Sales Seasonal Needs Getting in the Mood!

7. Outlet Image Location Cleanliness of the outside Day vs. Night? Christmas Spirit!

8. Perceived Risk Pre-Purchase Dissonance Return Policy Knowledgeable Associates Information Availability

9. In Store Influences POP Displays Majority are POP Displays Shelves, Racks, Tables Tables Displays Christmas!

10. In Store Influences Impulse Decisions Checkout Area Forced to surround it Gift Cards Greeting cards

11. In Store Influences Promotion Holiday Sales Reminders Outside Inside Product Promotion Clearance Gift Cards, Credit Cards

12. Promotion Awareness? Clearance Section Hidden? Blocked signs?

13. Inside Atmosphere Ambient Condition Noise Lighting Scent Colors Temperature Great, no recommendations!

14. Physical Features Touch/Sample Product Working In-Store Displays

15. Social Surroundings Size of Aisles Strollers “Butt Brushing”

16. Other Variables Shopping Baskets Where are they? Set up “Track” Adjacency

17. Checkout Process Staff Friendly and Knowledgeable Line Vague and Cramped? Phone Number and Email

18. Questions?