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Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
Inbound marketing deck_nov10
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Inbound marketing deck_nov10

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Inbound Marketing - Tips and Insights

Inbound Marketing - Tips and Insights

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  • Components
    Capture - Clipping
    Pipeline & Storage
    Access - Frontend
    Retrieve
    Interaction with 3rd Parties
    Infrastructure
    Minimalistic setup: Server inhouse, AWS for prod. setup
    OS: Debian
    Language: Python
    Key Services for scaling: FAI and Puppet
  • Components
    Capture - Clipping
    Pipeline & Storage
    Access - Frontend
    Retrieve
    Interaction with 3rd Parties
    Infrastructure
    Minimalistic setup: Server inhouse, AWS for prod. setup
    OS: Debian
    Language: Python
    Key Services for scaling: FAI and Puppet
  • Components
    Capture - Clipping
    Pipeline & Storage
    Access - Frontend
    Retrieve
    Interaction with 3rd Parties
    Infrastructure
    Minimalistic setup: Server inhouse, AWS for prod. setup
    OS: Debian
    Language: Python
    Key Services for scaling: FAI and Puppet
  • Components
    Capture - Clipping
    Pipeline & Storage
    Access - Frontend
    Retrieve
    Interaction with 3rd Parties
    Infrastructure
    Minimalistic setup: Server inhouse, AWS for prod. setup
    OS: Debian
    Language: Python
    Key Services for scaling: FAI and Puppet
  • Components
    Capture - Clipping
    Pipeline & Storage
    Access - Frontend
    Retrieve
    Interaction with 3rd Parties
    Infrastructure
    Minimalistic setup: Server inhouse, AWS for prod. setup
    OS: Debian
    Language: Python
    Key Services for scaling: FAI and Puppet
  • Wir haben am Swiss Innovation Forum in Basel am 5. November gelauncht.
    Und innerhalb weniger Tage haben wir es bis nach Korea geschafft. Ohne ein Strich PR.
  • Transcript

    • 1. memonic Marketing for Start Ups: More Bang, Less Buck An Introduction to The Power of Inbound Marketing, and the Memonic Example Keren Eldad, Marketing Director 20101104
    • 2. 2© memonic “If you have more money than brains, focus on outbound marketing. If you have more brains than money, focus on inbound marketing” New Order, New Mantra
    • 3. 3© memonic This Will Not Be A Declaration of the Death of Old School Marketing …it's just that we live in a new world! People live on the web. They shop differently, they consume media differently, and they interact with each other differently. The Rules Have Changed. Luckily, the new rules fit your wallet.
    • 4. 4© memonic First, let’s re-visit the past: What is Outbound Marketing? In the Olden Days…or even in my last job (the Los Angeles Times, this year) – it was all about Outbound Marketing. We thought we were avant guard when we complied opt in email lists, or bought email lists. We ran print ads and extremely expensive TV ads. We threw big parties, with celebrities. I had a HUGE expense account. It was fun.
    • 5. 5© memonic Why It Sucks Outbound marketing techniques are getting less and less effective over time for two reasons: 1.your average person today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out 2.The cost of learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is much lower than going to a seminar at the Marriott or flying to a trade show Frivolous Spending is Over
    • 6. 6© memonic That was Then. This is Now. Marketing for start-ups is a whole new world, with different rules and different tools. Inbound Marketing is the name of the game, and it is the art of harnessing the web's power for your message •It's SEO •It’s GOOGLE •It's Blogging •It's FACEBOOK, man •Become a Marketing Hub The Goal Is Not To Publish. It’s To GET FOUND
    • 7. 7© memonic The Basics Have Not Changed! You Still Need To… •Identify your audience •Create value for them •Keep them HAPPY •Be entertaining •Get noticed GET EXCITED.
    • 8. memonic Toolbox Like a Crayon Box. Less Messy.
    • 9. 9© memonic Get Found – Use that geek power to SEO the crap out of your vehicle 97% more links for co’s who rock their SEO optimization
    • 10. 10© memonic Google Ad Words: Best Friend, or Pure Evil? Prognosis: It’s Worth A Shot A brief introduction to Google’s Empire (of Evil) Picking Perfect Keywords: mostly impossible, but sometimes… Focus On The Easy Stuff (Because Google is for Pros) By the way; FB ads don’t suck, either
    • 11. 11© memonic Blogging Counts When it comes to blogging, variety is the spice of life • Plan to Blog • Create Remarkable Content • Focus on the Big Picture/The Industry, not yourself • Involve Experts/Guest Bloggers
    • 12. 12© memonic Get SOCIAL It’s Part of Getting Found: But take it with a grain of salt
    • 13. 13© memonic Choose Engagement over Masses Don’t Just Get Users. Get FANS. “Thank you very much for your 6 month upgrade.” Regards,-- Gene Rosen Creative Director -Photogenec Design
    • 14. 14© memonic Engage With Influencers • READ KEY BLOGS and interact with Influencers Seth Godin, Onstartups.com, Startuplessonslearned.com, LifeHacker, TechCrunch, Contagious Magazine, GigaOm, Reddit, Digg…. . Don’t Just Read. Participate.
    • 15. memonic A Few Extras Free Tips Here
    • 16. 16© memonic Measure Your Progress • It's good to have friends: use socialmention.com • Stats – collect everything. Personally • Google Analytics – measuring your traffic, your blog…and your audience! • Google Page Rank • Website Grader • Number of Press mentions and Speaking Engagements • Collect feedback (use Zendesk/Survey Monkey) The More You Track, The More You Know
    • 17. 17© memonic Keep An Eye On The Competition Know Thy Marketplace. And Don’t Be Too Proud To Adapt.
    • 18. 18© memonic Take Failure As A Lesson Learned Inbound Marketing, like Google adwords, is like a guessing game. You have to try, and try again • HARO: Help a Reporter – something Memonic tried, which yielded very little results • ….but we tried it, the cost was low enough to absorb, and we learned something • It was Dorian's suggestion, anyway. The More You Fail, The More You Learn
    • 19. 19© memonic Don’t Be Boring • Social Media is a two way street (we don't care what you ate for lunch) • Engage with the industry • Be a Digital Citizen • Read Up • Be Cool, man. People Who are Boring in real life are Boring in Social Media.
    • 20. memonic Oldies But Goodies Not ALL Outbound Marketing is Bad
    • 21. 21© memonic ONE Outbound Element To Keep: PR • There is nothing that can replace old fashioned PR …yet • If you have any money – invest it there • Tips for choosing a PR firm: • Have they done their homework (your product, your competitors, the marketplace?) • How's their track record in your field? • Are they themselves Digital Citizens? • Do they walk the walk AND talk the talk? (run them through Google, websitegrader and socialmention yourself) • Meausure their results: your stats, their clippings- and beyond PR Teams are Salespeople. Don’t Fall For Charm.
    • 22. 22© memonic And Two Others… • Branding tools - like postcards and brochures • Networking at Conferences and Events (good for industry, PR AND sales leads) It’s Expensive, But It WORKS.
    • 23. memonic Goals Go Get ‘em, Tigers!
    • 24. 24© memonic Goal 1: Get More Inbound Links Bottom Line: YOU WANT A LOT OF THESE. What Are Inbound Links? Simply: Links Leading to Your Site. How Do You Get More Inbound Links? There are Tricks. The Importance of Tracking Inbound Links: Google Analytics and Google Page Rank are Key
    • 25. 25© memonic Goal 2: Make yourself look bigger “I Get By With A Little Help From My Friends” Look familiar?  The web was built to be a collaboration Our eKnife is a good example, and has been a huge success …and by the way, it was born on Twitter
    • 26. 26© memonic Goal 3: Converge • Make sure you're sync-ed • Include more in mobile offerings • Make your product or service share-focused mArchi v Give Your Users a Richer Experience: Anywhere, Anytime
    • 27. memonic The Future Is Gaming the Next Big Thing in Inbound Marketing?
    • 28. 28© memonic Gaming: Example •The LA Times Used a simple concept: snapping pictures of others and submitting them to STREET FASHION via Facebook •Readers got a chance for looks to be featured in the Sunday Style Section: IMAGE
    • 29. 29© memonic Gaming: Examples Coke Spin The Bottle: •Connects users to Facebook to spin with friend's profiles or use the images in their phone's camera roll •Users can then choose whether players Kiss, Hug, Tickle or High-five Viral Effect: Once choice is make, app posts messages about the winners of their Spin the Coke game to their Facebook walls •870,000 downloads
    • 30. memonic Memonic Marketing ROCKS A Little Self-Congratulation
    • 31. 31© memonic „The Proof Is In The Pudding“: Press!
    • 32. 32© memonic Awards CTI Startup Certificed Winner W.A. De Vigier Price for Startups Winner Red Herring Top 100 Europe Winner Bronze Medal Business Idea 2010
    • 33. 33© memonic It’s All About the Fans „Memonic is my choice of Google Notebook replacement! A gem! „ RogerDis on Twitter „Kerzchen!” frescosecco on Twitter "Cheers, Memonic Team. Keep the great stuff coming!" Rico Wyder on Facebook Zagen jullie dat? @mymemonic reageert binnen 13 minuten (!) zonder @-mention in mijn tweet. Zo kan het dus ook #hulde #geweldighttp://twitter.com/jaspervanvugt/status/415912894766284 8
    • 34. memonic Thanks for your time! Keren Eldad, Marketing Director +41 44 586 98 98, keren@memonic.com Feldstrasse 133, CH-8004 Zurich www.memonic.com

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