“ If you have more money than brains, focus on outbound marketing. If you have more brains than money, focus on inbound marketing ”
New Order, New Mantra
This Will Not Be A Declaration of the Death of Old School Marketing
…it's just that we live in a new world!
People live on the web. They shop differently, they consume media differently, and they interact with each other differently.
The Rules Have Changed.
Luckily, the new rules fit your wallet.
First, let ’s re-visit the past: What is Outbound Marketing?
In the Olden Days…or even in my last job (the Los Angeles Times, this year) – it was all about Outbound Marketing.
We thought we were avant guard when we complied opt in email lists, or bought email lists . We ran print ads and extremely expensive TV ads . We threw big parties , with celebrities. I had a HUGE expense account.
Get Found – Use that geek power to SEO the crap out of your vehicle 97% more links for co’s who rock their SEO optimization
Google Ad Words: Best Friend, or Pure Evil? Prognosis: It’s Worth A Shot A brief introduction to Google’ s Empire (of Evil) Picking Perfect Keywords: mostly impossible, but sometimes… Focus On The Easy Stuff (Because Google is for Pros) By the way; FB ads don’t suck, either
Blogging Counts When it comes to blogging, variety is the spice of life
Plan to Blog
Create Remarkable Content
Focus on the Big Picture/The Industry, not yourself
Involve Experts/Guest Bloggers
Get SOCIAL It’s Part of Getting Found: But take it with a grain of salt
Choose Engagement over Masses Don’t Just Get Users. Get FANS. “ Thank you very much for your 6 month upgrade.” Regards,-- Gene Rosen Creative Director -Photogenec Design
Goal 1: Get More Inbound Links Bottom Line: YOU WANT A LOT OF THESE. What Are Inbound Links? Simply: Links Leading to Your Site. How Do You Get More Inbound Links? There are Tricks. The Importance of Tracking Inbound Links: Google Analytics and Google Page Rank are Key
Goal 2: Make yourself look bigger “ I Get By With A Little Help From My Friends” Look familiar? The web was built to be a collaboration Our eKnife is a good example, and has been a huge success … and by the way, it was born on Twitter