This document provides an overview of starting a tech startup. It discusses topics such as developing a minimum viable product and validating ideas by talking to customers. The document also covers business planning, competition, types of internet startups, the basic revenue formula of profit equals revenue minus costs, and funding options. It notes that startups are not always fun or easy, working long hours with no guarantees of success, but that this is an opportune time for programmers and entrepreneurs to use new technologies to empower people in new ways.

1. eventnook
connecting people with inspiring events
22-Jan-2014

2. Agenda
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Background
Tech Startup Basic 101
Business Plan
Competition
Types of Internet startups
Basic Formula
Fund Raising

3. Background
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Programmer since 2000 till now
2004 - Programmer Job in Bangkok
2005 – 2010 Programmer Job in Singapore
2010 – 2013 Programmer Job in EventNook

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Tech Startup
Basic 101
What type of company? - Product vs Service
Who are you customer? Target Audience
What problem are you solving?
Vitamin vs Pain Killer
User vs Customer (Who Use VS Who Pay)
What’s Total Addressable Market Size (TAM)?
Minimum Viable Product (MVP)
How to validate your idea?
Nobody steal your stupid idea! - Don’t be afraid of
stealing your idea!
• Talk to your customer - Get out of the building (Steve
Blank)
• How do you know if it’s a good idea?

5. Basic 101
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Fail Fast, Learn Fast
Product Market Fit
Founder Product Fit
First mover advantage (pros & cons)
New idea
Ideas Vs Execution
Never Overnight success – it’s just they don’t tell

6. Business Planning
• Do you need a business plan?
• You don’t need a big grand plan – but you need a
project plan to manage and track your progress
• Both Big Picture and Accomplish days to day
• Discipline

7. Competition
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Blue Ocean strategy
Should you be worried about competition?
Should you be worried about big company?
When people says you are in the crowed market
No competition could be a sign of bad idea
You should be worried if you can’t even make One
customer happy while your competitors can make
thousands happy
• Competitors don’t kill – Startups dies because they can’t
make progress!
• Why big companies lose out startups?

8. Types of Tech Startups
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B2C, B2B, C2C
Consumer based internet startup
Freemium, Subscription
Per transaction
Advertising

9. Basic Formula
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Profit = Revenue - Cost
Life Time Value (LTV)
Cost of Acquisition
Red sign - Cost of Acquisition > LTV
How cheap can you get a customer?
– Growth Hacking

10. Funding
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What’s bootstrapping?
What’s Angel Funding, Series A, Series B, etc?
Angel investor Vs Venture Capital
Equity funding vs Loan
How easy to get funding?
Should you raise money?

11. Is Startup Fun? –
• Absolutely Not
Myths about Startup
• Startup is cool – yes, in the movie – Facebook
• Be your own boss – Work hours flexible - but….
• Wow, you are on the way to Millionaires – but….
When it’s fun?

12. What programmers can
empower people
• Start School vs KhanAcademy.com
• Build hotels vs AirBnb.com
• Taxi company vs Uber app
• Open a music store vs Soundcloud
• Hollywood vs YouTube (Gangnam - 1.8 billion views)
• Encyclopedia vs Wikipedia
• Start paper publishing vs Wordpress,Tumblr
• Start an event company vs EventNook.com :)
• etc etc

13. It’s happening because of
• Cheap Cloud Computing (power of cloud)
• Internet access to billions of population
• Smart Devices, Credit Card, etc
• Changes of market & distribution (E.g.,
social media, app store, etc)

14. The best time to be the
programmer.
This is just the beginning of the
change coming!

15. Thank You!
Kyaw Lin Oo
Founder of EventNook
Email: k@eventnook.com