1. Horror poster analysis 2
This poster for the film scream 4 shows the audience the world famous scream mask which
has been merged into the killers weapon of choice which is a knife. This can be done
because the scream series is a franchise and being that it is the 4th one people don’t need to
see much within the poster because they generally know what the film will be about, even
people who haven’t seen the film know the franchise. This poster has a simple blunt tagline
at the top of the page stating “New decade, New rules” Being that this film was released in
2011 and Scream 3 was released in 2000 so it’s a new decade and with the tagline saying
new rules it can keep the audience interested in the franchise, it could mean new ways the
victims are killed etc. The colours used are just red white and black, i9 believe the red is

2. used within the title and the date because it is the colour of blood and it brings a horror feel
to the poster. The black is used I believe to bring out the white colours within the poster
because the white parts of the poster shows the main imagetop the audience. Also the killer
in scream is known for wearing the white mask and black robe like clothing so that is
another reason these colours could have been used, so the audience can relate to the
poster and what they know.