Horror poster analysis 2This poster for the film scream 4 shows the audience the world famous scream mask whichhas been merged into the killers weapon of choice which is a knife. This can be donebecause the scream series is a franchise and being that it is the 4th one people don’t need tosee much within the poster because they generally know what the film will be about, evenpeople who haven’t seen the film know the franchise. This poster has a simple blunt taglineat the top of the page stating “New decade, New rules” Being that this film was released in2011 and Scream 3 was released in 2000 so it’s a new decade and with the tagline sayingnew rules it can keep the audience interested in the franchise, it could mean new ways thevictims are killed etc. The colours used are just red white and black, i9 believe the red is
used within the title and the date because it is the colour of blood and it brings a horror feelto the poster. The black is used I believe to bring out the white colours within the posterbecause the white parts of the poster shows the main imagetop the audience. Also the killerin scream is known for wearing the white mask and black robe like clothing so that isanother reason these colours could have been used, so the audience can relate to theposter and what they know.