Financial Results for the Fiscal Year Ended March 2024
Reuniaopublica_2016_eng
1. M U L T I P L U S
P U B L I C
P R E S E N T A T I O N 2 0 1 6
1 s t o f D e z e m b e r
1
2. DISCLAIMER
This notice may contain estimates for future events. These estimates merely reflect the expectations of the
Company’s management, and involve risks and uncertainties. The Company is not responsible for investment
operations or decisions taken based on information contained in this communication. These estimates are subject
to changes without prior notice.
This material has been prepared by Multiplus S.A. (“Multiplus“ or the “Company”) includes certain forward-looking
statements that are based principally on Multiplus’ current expectations and on projections of future events and
financial trends that currently affect or might affect Multiplus’ business, and are not guarantees of future
performance. They are based on management’s expectations that involve a number of business risks and
uncertainties, any of each could cause actual financial condition and results of operations to differ materially
from those set out in Multiplus’ forward-looking statements. Multiplus undertakes no obligation to publicly update
or revise any forward looking statements.
This material is published solely for informational purposes and is not to be construed as a solicitation or an offer to
buy or sell any securities or related financial instruments. Likewise it does not give and should not be treated as
giving investment advice. It has no regard to the specific investment objectives, financial situation or particular
needs of any recipient. No representation or warranty, either express or implied, is provided in relation to the
accuracy, completeness or reliability of the information contained herein. It should not be regarded by recipients
as a substitute for the exercise of their own judgment.
3. AGENDA FOR TODAY
Who we are
Relationship with LATAM
Communication channels
New business
Segmentation and Personalization
Results
4. W h o w e a re
O u r c o m p e t i t i v e
a d va nta g e s
THE BIGGEST LOYALTY PROGRAM IN BRAZIL
Best value proposition for participants
Marketplace pioneering and differentiated
Exclusive, long-term strategic partnership with LATAM
Availability of 100% LATAM seats
Redemption of airline tickets from companies that are part of Oneword, offering more tha
1000 destinations in 150 countries
Business model that influences consumer behavior
Personalized experiences based on behavioral analysis
Mobile app with targeted catalogs and exclusive discounts
A I R L I N E S
R E T A I L
Retail 4
Airlines
Retail 3
Banks
Retail 2
Retail 1
5. A C C R U A L P A R T N E R S
BANKS AND CARDS
TAM Itaucard
AIRLINE COMPANIES
V
6. Pontos
Multiplus
G r e a t e r d i v e r s i f i c a t i o n o f S O U R C E S p o i n t s A C C R U A L
PHARMACIES
SOCCER CLUBS
HOTELS
TICKETS
CAR RENTAL
SPORT GOODS
CREDIT CARDS
TOYS
FOOTWEAR
FUEL
COURSES
ENTERTEINMENT
SPORT & LEISURE
INVESTMENTS
JEWELRY
BOOKS
CONSTRUCTION MATERIALS
FURNITURE AND DECORATION
AIRLINE TICKETS
PET SHOP
MAGAZINES
NEWSPAPERS
TURIST ROUTES
CLOTHING AND ACCESSORIES
HEALTH AND BEAUTY
12. WIDE REDEMPTION WINDOW
EXCLUSIVE RELATIONSHIP
HIGH FLEXIBILITY
HIGH RECOGNITION TO PREMIUM
CLIENTS
15 years agreement
automatically renewable for additional 5-year periods
up to 360 days
before flight date
LATAM Fidelidade offerd fee exemptions, lowered points requirement,
complimentary upgrades and bonus points
seat vary according to flight fare with 100% availability,
improving Multiplus competitive advant
L o n g - t e r m s t r a t e g i c a g r e e m e n t w i t h L ATA M
B r a z i l
Variation of cost according to flight, demand, distance, region, station and market rate
classes
T R A N S F E R P R I C E
C O S T A I R L I N E
T I C K E T
C U S T O M E R
C O M M U N I C A T I O N Targeted offers, using CRM and propensity models
15. MARKETPLACE
4MILLION
Number of visits to
the marketplace
per month
Average monthly data from 2016 Source: Site Catalyst
Conversion
rate above
average of
e-commerce
11min
Average time
of navigation
2million
Unique visitors
389Partners from retail,
industry, tourism and
service
16. APP
More than 2
million of
downloads
8% of redemption
with retail
Redemption with
just 3 clicks
Exclusive discounted
catalogs
19. Encourage cross and up sell or tighten our relationship from
a participant´s action in our network
CROSS SELL &
UP SELL
Information about
accrual of points in
banks
National and
International ticket
redemption
weekly statement
Happy Birthday
Congratulations on your
1st redemption
Multiplus registration
date birthday
Earn points with
“Mission” on the app
Travel Partners
20. MAIN TYPES OF
MEDIA
facebook
+ 2 milhões de
seguidores e listas
de campanhas
Instagram
+ 13 mil fãs
Twitter
+ 24 Mil
seguidores e listas
de campanhas
Linkedin
+ 47 mil
seguidores
SEARCH
SOCIAL
DISPLAY &
REMKT
VIDEO
MOBILE
23. N E W
B U S I N ES S ES
Offers targeted to audiences prone to hiring
insurance and offer according to the need of the
participant
Offer Assertiveness
Offering the best products, the best
insurance companies in the market,
in one place.
Insurance Marketplace
The participant accumulates
points to remain engaged
accross the network
Loyalty and engagement
Opportunity to accumulate Multiplus
points
Totally online
24. N E W
B U S I N ES S ES
NATIONAL AND
INTERNATIONAL HOTELS
TOP NATIONAL DESTINATIONS
1. Sao Paulo
2. Rio de Janeiro
3. Brasília
4. Foz do Iguaçu
TOP INTERNATIONAL DESTINATIONS
1. Buenos Aires
2. Santiago
3. Orlando
4. Miami Beach
Availability of more than 270 thousand hotel options, allowing the participant to accumulate
Multiplus points in their reservations
Average growth of 15% of points accumulated each week through the platform
Accesses on PLATAFORM represents: 5.9% of total MARKETPLACE accesses (average of 2 million
unique accesses per month)
25. S e g m e n t a t i o n
a n d
P e r s o n a l i z a t i o n
26. We have relevant information about the participant's entire journey in the different channels,
due to the great diversity of partners, tools and information enriched in the base
A n a l y t i c s
Lifestyle
Financial
Potential
Preferences
Credit Card
Behavior
Retail Behavior
RFV and
engagement
Life cycle
Comportamento de
acúmulo e resgate
em vôos
Preferred Travel
Destinations
Interaction
with emails
and access to
the site / app
26
27. We analyze the participant's journey to understand the behavior and send
relevant offers for each profile
By linking partners' goals to our tools and targets, we can target behavior and improve results
PARTICIPANT´s BEHAVIOR
RTD
RTD RTD
2
Cluster1
Cluster 2
Cluster 3
1
11
2
3
4
1
2 2
Tem
Trigger?
N
You left a product in
your cart
Send a cross sell
S
Cross sell
SEGMENTATION
Targeted
Campaign
5
1
2
3
4
Accrual with
banks
Redemption
with retailer
Purchase of
points
Redemption of
air ticket
Active
Participants5
Profile
Transactions
Return of campaigns
Site navigation
3
Definições internas
de negócio
Partner Goals
Objetivos
bank
6
28. Ranking
Individual navigation
Custom
recommendation in
real time
Offers Based on Individual
Navigation:
Navigation, purchase and
purchase intent
Offers based on collective
navigation:
Popularity, trends and more
purchased products
Custom offers are recommended according to an algorithm that considers individual and
collective information
