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CHARACTERISTICS OF VGI STAKEHOLDERS
Christopher J. Parker
www.UserGeneratedDesign.co.uk
OUTLINE
1.   Introduction
2.   Methodology
3.   Characteristics of
     Stakeholders
4.   Conclusion
5.   Future Research
...
1          INTRODUCTION
   Need to understand Stakeholders to understand usability
    (Gould, Lewis 1985, ISO 1998, Tull...
2        METHODOLOGY
   15 respondents sourced
    from all stakeholder
    categories
   Semi structured interviews
  ...
2          DIFFERENT FORMS OF STAKEHOLDER
           (COOTE, RACKHAM 2008)
   Consumers
      “A Person who make a decis...
3     Usability Profiles:
Need to understand Stakeholders to
understand usability (Gould, Lewis 1985, ISO
1998, Tulloch 20...
Usability Profiles:
      CONSUMERS
 Desire  ‘completeness’
 Chose product to
  facilitate activities
   Utilise end pr...
Usability Profiles:
      SPECIAL INTEREST MAPPING GROUPS
 Enjoy     freedom with
  data
 Producing something
  unique t...
Usability Profiles:
      COMMUNITIES
 Enjoy  freedom
 Utilise their projects
  map
 Community focused


 Co-operate a...
Usability Profiles:
      PROFESSIONALS
 Need  data sets to be
  ‘complete’ across
  their entire work
  area.
 Motivati...
4        CONCLUSION
   There are salient differences between stakeholder
    groups' perceptions

   VGI has a great pot...
5        FUTURE RESEARCH
   2 further studies in my PhD focusing on
    the consumer use of VGI
     Differences between...
13
www.UserGeneratedDesign.co.uk
REFERENCES
COOTE, A. and RACKHAM, L., 2008. Neogeography Data Quality - is it an
   issue? AGI Geocommunity '08, 23-25 Sep...
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Characteristics of VGI stakeholders

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Christopher Parker's presentation in the 2nd Workdshop on usability of geographic information, 23rd March 2010 at UCL, London. See details at http://www.virart.nottingham.ac.uk/GI%20Usability/index.html

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Transcript of "Characteristics of VGI stakeholders"

  1. 1. CHARACTERISTICS OF VGI STAKEHOLDERS Christopher J. Parker www.UserGeneratedDesign.co.uk
  2. 2. OUTLINE 1. Introduction 2. Methodology 3. Characteristics of Stakeholders 4. Conclusion 5. Future Research 2
  3. 3. 1 INTRODUCTION  Need to understand Stakeholders to understand usability (Gould, Lewis 1985, ISO 1998, Tulloch 2008)  Who they are  How do they interact  What are their motivations  User requirements  To better understand what VGI actually is (Elwood 2008, Crampton 2008, Livingstone 1992) 3
  4. 4. 2 METHODOLOGY  15 respondents sourced from all stakeholder categories  Semi structured interviews  In depth analysis with NVivo 8  Analysed transcripts for 208 salient themes  Compared stakeholder groups against one another  Creation of a Rich Picture from results 4
  5. 5. 2 DIFFERENT FORMS OF STAKEHOLDER (COOTE, RACKHAM 2008)  Consumers  “A Person who make a decision to use a product or service for personal use”  Special Interest Mapping Groups  “Individuals who come together to collaboratively achieve some shared mapping goal”  Local Communities  “Local people who have a common desire to protect and improve their local area”  Professionals  “Stakeholders who are employed by organisations that use geographic data to perform their business activities, whether to analyse, report, navigate or otherwise maintain systems.” 5
  6. 6. 3 Usability Profiles: Need to understand Stakeholders to understand usability (Gould, Lewis 1985, ISO 1998, Tulloch 2008) 6
  7. 7. Usability Profiles: CONSUMERS  Desire ‘completeness’  Chose product to facilitate activities  Utilise end products of Traditional and Neogeographic projects  Apply personal requirements to all products  All have unique requirements and preferences 7
  8. 8. Usability Profiles: SPECIAL INTEREST MAPPING GROUPS  Enjoy freedom with data  Producing something unique to their product  ‘communist’ organisation in all members have the same voice  Work towards a greater goal AND own goals in projects  Like benefiting others  Strong bias towards their map 8 product.
  9. 9. Usability Profiles: COMMUNITIES  Enjoy freedom  Utilise their projects map  Community focused  Co-operate any agencies to achieve their goals  No express product development for externals 9
  10. 10. Usability Profiles: PROFESSIONALS  Need data sets to be ‘complete’ across their entire work area.  Motivation of using data is increasing business position  Either VGI focused or PGI focused  Both groups affected by external influences  VGI offers a ‘mind of the user’ 10
  11. 11. 4 CONCLUSION  There are salient differences between stakeholder groups' perceptions  VGI has a great potential to add value when it fills holes in ‘proprietary maps’  People have an emotional connection with helping others through contribution (e.g. Haiti Map) and sharing experiences  Important aspects for stakeholder usability extends 11 beyond ‘does it do X and Y’ and into ‘human factors’
  12. 12. 5 FUTURE RESEARCH  2 further studies in my PhD focusing on the consumer use of VGI  Differences between perceptions of VGI and PGI as concepts  What is the added value to ‘professional generated information’ by including VGI?  Further illustrate the strengths and weakness in VGI and PGI 12
  13. 13. 13 www.UserGeneratedDesign.co.uk
  14. 14. REFERENCES COOTE, A. and RACKHAM, L., 2008. Neogeography Data Quality - is it an issue? AGI Geocommunity '08, 23-25 September 2008 2008, Association for Geographic Information (AGI). CRAMPTON, J.W., 2008. Cartography: maps 2.0. Progress in human geography, 33(1), 91-100. ELWOOD, S., 2008. Geographic Information Science: new geovisualisation technologies emerging questions and linkages with GIScience research. Progress in human geography, 33(2), 256-263. GOULD, J.D. and LEWIS, C., 1985. Designing for usability: key principles and what designers think. Communications of the ACM, 28(3), 300-311. ISO, 1998. ISO 9241-11:1998. Ergonomic requirements for offce work with visual display terminals (VDT)s - Part 11 Guidence on usability. ISO edn. ISO. LIVINGSTONE, D.N., 1992. In defence of situated messiness: geographical knowledge and the history of science. GeoJournal, 26(2), 228-229. TULLOCH, D.L., 2008. Is VGI participation? From vernal pools to video games. GeoJournal, 72, 161-171. 14

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