How to develop and protect your personal brand via social media. Originally presented on 7/31/12 during an entrepreneurial development session hosted by Dreamapolis ( http://www.dreamapolis.com/ ) nd he Indianapolis Public Library.

1. SOCIAL MEDIA101
Personal Branding
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2. ABOUT ME
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3. @MuhammadInc @hccmis

4. @MuhammadInc @hccmis

5. STATE OF SOCIAL MEDIA
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6. @MuhammadInc @hccmis

7. SOCIAL PROLIFERATION
HAS CHANGED HOW WE
DO BUSINESS
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8. 53% OF EMPLOYERS
RESEARCH POTENTIAL
CANDIDATES ON SOCIAL
NETWORKS
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9. OVER A THIRD SAID A SOCIAL
NETWORKING PROFILE PROVED
THEY HAD LIED ABOUT
QUALIFICATIONS ON THEIR CV
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10. 13% CLAIMED A POTENTIAL
EMPLOYEE HAD MADE
DISCRIMINATORY COMMENTS
ON THEIR FACEBOOK PAGE
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11. 9% SAID A PROVOCATIVE OR
INAPPROPRIATE
PHOTOGRAPH HAD BEEN
POSTED ON THEIR ACCOUNT
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12. SOCIAL MEDIA #FAILS

13. PERSONAL BRANDING
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14. WHAT IS THE FIRST WORD
THAT COMES TO MIND WHEN
YOU SEE THESE PICTURES?
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18. THE WORDS OR THOUGHTS
PEOPLE THINK OF WHEN THEY
HEAR YOUR NAME ARE YOUR
"BRAND"
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19. DEVELOP YOUR BRAND
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20. SPEND SOME TIME THINKING
ABOUT WHAT YOU WANT
YOUR BRAND TO BE
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21. REFINE THAT BRAND DOWN
TO ONE OR TWO WORDS
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22. PROTECT YOUR BRAND
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23. LAUNCHING WEBSITE &
CREATING CONTENT IS THE
FASTEST WAY TO OWN
SEARCH RESULTS FOR YOUR
NAME.
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24. @MuhammadInc @hccmis

25. USE SOCIAL PRIVACY SETTINGS
TO ENSURE SPECIFIC GROUPS
SEE APPROPRIATE CONTENT
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26. @MuhammadInc @hccmis

27. @MuhammadInc @hccmis

28. @MuhammadInc @hccmis

29. @MuhammadInc @hccmis

30. @MuhammadInc @hccmis

31. MONITOR YOUR BRAND
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32. GOOGLE ALERTS

33. Q&A
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