1. ASGN 3: Look at bread in a new
way.
Create as much value as
‘possible’ starting with one loaf
of bread

2. Always starting with silly
thoughts!!!
• How can I maximize the value of one loaf of
bread???Why this loaf has to been made with
flour ,water and yeast (since I can choose any
type of bread I want) and not made, let’s say,
of Gold??
Why bread should
be made with the
standard basic
tangible
ingredients??
( new bread ‘s idea
ingredient 1 )

3. But what are the Characteristics and
features of Bread?
• Bread is a staple food prepared by cooking a dough of flour and water
and often additional ingredients.
• High nutritional value with almost 2.500 calories per kgr, vitamins
,minerals and Carbohydrates, providing the necessary energy for being
active .
• As a simple and adaptable type of food, bread is often used as a
synecdoche for food in general in some languages and dialects, such as
Greek and Punjabi. There are many variations on the basic recipe of
bread worldwide, including pizza, chapatis, tortillas, bocadillo,
baguettes, brioche, pitas, lavash, biscuits, pretzels, naan,bagels, puris,
and many others.
• Finally, the bread is a basic food aid in times of extreme food
deprivation ,having, by this way, high political significance.
• The cultural importance of bread goes beyond slang to serve as a
metaphor for basic necessities and living conditions in general. A
"bread-winner" is a household's main economic contributor and has little
to do with actual bread-provision, for example. This is also seen in the
phrase "putting bread on the table".
(Data from Wikipedia)

4. Similarities and Differences in Perceived
value of bread
•The majority of human population includes various types of Bread in its daily
nutrition
Relatively cheap food to fill up someone’s stomach, compared to other foods
(1-2 $ per kgr on basic types of bread)
•Like other foods, choosing the "right" kind of bread is used as a type of social
signaling, to let others know, for example, that the person buying expensive
bread is financially secure, or the person buying whatever type of bread that
the current fashions deem most healthful is a health-conscious consumer.
•For High and average income persons, due to calories control, bread has
lesser importance since they use other nutritious and with less calories foods .
But what if you are poor or starved, without access to a piece or a loaf of
bread. Then the value of one loaf of bread may be priceless!!!
•Of course , most of average and above income people would easily ( I hope!)
give a loaf of bread to a poor or starved person.
So there are differences in the perceived value of bread , between
wealthy and poor-starved people (new bread’s idea ingredient 2)

5. ‘Ideas’ baking process!!
• So, I could easily maximize the value of one loaf of
bread , by giving it to a person who starves and can’t
afford to buy one.
• Or I could cut the loaf in two pieces or more slices
and give them to more than one person.
• Of course even if the loaf had a big size and I could
divide it in many pieces, I would be able to give them to
a small number of persons, because the loaf has a
beginning and an end.
 But why a loaf of bread should have a beginning and
an end????? (new bread’s idea ingredient 3)

6. The new bread recipe
• ½ spoon of Why bread should be made with the standard basic
tangible ingredients??
( new bread ‘s idea ingredient 1 )
• 1 cup of Differences in the perceived value of bread , between
rich and poor-starved people (new bread’s idea ingredient 2)
• ¾ of kgr of Why a loaf of bread should have a beginning and an
end????? (new bread’s idea ingredient 3)
• One full portion of my little kids’ smile – there shouldn’t be kids
in the world who don’t smile because of starving (new bread‘s
idea ingredient 4)

7. & the ‘new bread’s idea’ generation!!!
What about an organization (non profit ),called ,let’s say, ‘U can share your
bread 2’ with a web site showing a virtual loaf of bread.
This loaf becomes bigger and of better quality as registered users will give
donations(in the value of one loaf of bread), ideas or activist work , for
preventing world’s starving.
On the other hand, this loaf becomes smaller as it will be sliced and
given(the above mentioned resources) to organizations that help poor
people or registered individuals that really are in need.
At every point of time the size of the loaf and the slicing will be
visible(through an algorithm measuring the influence that the ideas,
the available working hours and the amount of money gathered, have to
loaf’s size and quality, as well as the reduction of these resources due
to slicing).

8. The idea is that everyone entering the web site of the ‘U can
share your bread 2’will see ‘live’ the loaf’s size and quality
.
When it becomes smaller, it will urges people to register or
log in and do something to prevent it( by donating or
adding activist work hours and ideas (hopefully)).
These ‘bakers’ will collect rewards in the form of bonus
points .Also distinct web site badges will be awarded to
the different categories of ‘bakers’ e.g. for the ‘activist
baker’ , the ‘baker thinker’ or the ‘baker giver’. The most
active ‘bakers’ will be listed in leader boards showing local
and global ranking.

9. The e-loaf of bread will be sliced (allocation of the resources –
money, ideas, working hours) , given to accredited humanitarian
organizations which are able to implement the ideas of the
‘thinker bakers’ or to exploit the working capacity of the
‘activist bakers’. Donations from the ‘giver bakers’ in forms of
e.g. the monthly bread’s cost or else, could also be offered
through these organizations or directly to poor families and
individuals (through a mechanism which will certifies the actual
needs).
Of course all these stories will be visible on the web site for
everyone to see that their efforts are realized for a good
reason. Maybe each slice could have a little animation, photos
and facts from the ‘good’ it created.
Awareness for this effort will be created through the collaboration
with the humanitarian organizations and with all the available
social media(facebook, twitter,google +, etc).
For sure more elaboration is needed but I think it’s a start!!!

10. Thank you and Remember. Always
see bread with other view
(B – read)y to create!!!!!!