1. create-generate-communicate a three phase program

2. george nail -

3. create

4. first things first creativity means nothing without a model.

5. mind mapping Sub-Points Sub-Point Main Point Sub-Point Sub-Points TOPIC Main Point Main Point Sub-Points Sub-Points Main Point Sub-Points Sub-Point

6. leoburnett brief convince that because young adults bud light is the best those who drink it are cool

7. 6 w’s – strickland design group what do we want to accomplish? whom are we talking to? what do they think? what do we need them to think? why should they think this? what is our message?

8. find the emotion once you have found the emotion you found your connection

9. don’t forget sticky notes anything counts small things can help make BIG ideas!

10. how many creatives does it take to meet a deadline? we will find out next week

11. don’t always do the lifting “you build creative muscle the same way you build real muscle,“ - tom connellan how to grow people into self starters

13. meetings don’t always have to be in boardrooms

14. encouragement always helps

16. don’t forget force them to remember the main idea find your audience recognize talents

17. spell check be clear: it’s the difference between their and there. be quick: time is running out. be fresh: appeal to everyone. be strong: no room for weak words. be careful: mistakes are not tolerated by readers. be outspoken: fear holds a person back. be direct: indifference never gets anything accomplished. be remembered: what is the point if you are not?

18. communicate

19. don’t be unfaithful stay true to your idea

20. audience…audience..audience find your audience again meet them where they go surprise them

21. creativity also works in media find new ways to express your idea

22. guerrillas?

23. c.g.c create-generate-communicate