Travel And Tourism In Thailand To 2017.Synopsis The report provides detailed market analysis, information and insights, including: Historic and forecast tourist volumes covering the entire Thai travel and tourism sector Detailed analysis of tourist spending patterns in Thailand
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Top Rated Report: Travel and tourism in thailand to 2017
1. The report provides detailed market analysis, information and
insights, including:
Historic and forecast tourist volumes covering the entire Thai travel
and tourism sector
Detailed analysis of tourist spending patterns in Thailand
The total, direct and indirect tourism output generated by each
category within the Thai travel and tourism sector
Employment and salary trends for various categories in the Thai travel and tourism sector, such as
accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel
intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries.
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Executive summary
Thailand’s travel and tourism sector, which declined slightly in 2009, performed well during the review
period. The country recorded an increase in number of visitors, both domestic and international, as well
as an increase in expenditure by tourists. Economic growth and promotional activities by the tourism
authority supported this growth. According to the World Travel and Tourism Council (WTTC), in 2012,
tourism contributed 16.7% to the country’s GDP, and accounted for 12.4% of the total employment. The
Tourism Authority of Thailand (TAT) launched several campaigns such as ‘Amazing Thailand’, ‘Beautiful
Thailand’ and ‘Unseen in Thailand’ to attract international and domestic tourists.
Scope
This report provides an extensive analysis related to tourism demands and flows in Thailand:
It details historical values for the Thai tourism sector for 2008–2012, along with forecast figures for
2013–2017
It provides comprehensive analysis of the travel and tourism demand factors with values for both the
2008–2012 review period and the 2013–2017 forecast period
The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows
in Thailand.
It provides employment and salary trends for various categories of the travel and tourism sector
2. It provides a comprehensive analysis of the trends in the airline,
hotel, car rental and travel intermediaries industries, with values for
both the 2008–2012 review period and the 2013–2017 forecast
period
Reasons to buy
Take strategic business decisions using historic and forecast market
data related to the Thai travel and tourism sector.
Understand the demand-side dynamics within the Thai travel and tourism sector, along with key
market trends and growth opportunities.
Identify the spending patterns of domestic, inbound and outbound tourists by individual categories.
Analyze key employment and compensation data related to the travel and tourism sector in
Thailand.
Key highlights
The travel and tourism sector in Thailand, which declined slightly in 2009, performed well during the
review period. The country recorded an increase in number of visitors, both domestic and
international, as well as an increase in expenditure by tourists. Economic growth and promotional
activities by the tourism authority supported this growth.
The government has been making continuous efforts to promote tourism. According to the World
Economic Forum’s Travel and Tourism Competitiveness Index for 2013, Thailand ranks 11th out of
140 countries in terms of destination marketing. The Tourism Authority of Thailand (TAT) has
launched several campaigns such as ‘Amazing Thailand’, ‘Beautiful Thailand’ and ‘Unseen in Thailand’
to attract domestic and international tourists, with a particular focus on tourists from China, Russia
and India.
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Poor transport infrastructure is one of the key barriers to the development of domestic tourism in
Thailand. A lack of proper road networks to rural tourist destinations, a lack of proper
accommodation facilities, poor timekeeping among airlines and weak communication facilities are
some of the main factors.
Thailand is considered an attractive tourism destination, renowned for its culture, history and leisure
and entertainment facilities, as well as its beach and island resorts. Thailand caters to a range of
tourists, from high-end luxury travelers to backpackers. In addition to its various attractions, Thailand
is widely regarded as a value-for-money destination. Online travel information portals and booking
systems are emerging and their development will help to improve tourist inflows.
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