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Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
Forms are boring
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Forms are boring

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The science of form design. Security, honesty & stupid mistakes not to make.

The science of form design. Security, honesty & stupid mistakes not to make.

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  • 1. http://www.flickr.com/photos/stovak/2378145902/sizes/z/in/photostream/ forms are boring Joe Leech @mrjoe 1
  • 2. I want topunch this websitein the face How users people feel about badly design forms 2
  • 3. 3
  • 4. There’s a special bit ofthe brain just for forms u 3
  • 5. 1. Security is important 4
  • 6. 86% of online shoppers feel more confidentabout entering personal information on sitesusing security indicators Well, they would say that wouldn’t they? 5
  • 7. 86% of online shoppers feel more confidentabout entering personal information on sitesusing security indicators[it] has also observed through field-testingthat in part because of the SSL solution, thesite has experienced a 26% higher conversionrate Well, they would say that wouldn’t they? 5
  • 8. 86% of online shoppers feel more confidentabout entering personal information on sitesusing security indicatorshttp://www.thawte.com/resources/ssl-information-center/inspire-trust-online/index.html[it] has also observed through field-testingthat in part because of the SSL solution, thesite has experienced a 26% higher conversionratehttp://www.verisign.com/ssl/ssl-information-center/ssl-case-studies/credit-karma/index.html Well, they would say that wouldn’t they? 5
  • 9. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1430482 6
  • 10. http://papers.ssrn.com/sol3/papers.cfm? abstract_id=1430482“ Reassuring people about privacy makes them more, not less, concerned. Maybe it’s worth looking at again? 6
  • 11. 2. Be honest 7
  • 12. In the last 24 months have you used Yes any tobacco products? No Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Many people would lie about this question. 8
  • 13. http://www.fieldexperiments.com/uploads/ biology%20letters.pdf A picture of a person next to the form may make them more honest 9
  • 14. http://www.fieldexperiments.com/uploads/ biology%20letters.pdf A picture of a person next to the form may make them more honest 9
  • 15. “ People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviourhttp://www.fieldexperiments.com/uploads/ biology%20letters.pdf A picture of a person next to the form may make them more honest 9
  • 16. In the last 24 months have you used Yes any tobacco products? No Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Adding June Whitfield did work. 10
  • 17. In the last 24 months have you used Yes any tobacco products? No Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Adding June Whitfield did work. 10
  • 18. 3. Don’t do stupid shit 11
  • 19. http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/ Always mark optional fields, never mark mandatory ones. 12
  • 20. http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/ You need to be pretty good with a mouse to get an accurate answer 13
  • 21. So many mistakes in one form & yet business critical.http://www.cxpartners.co.uk/cxblog/verified_by_visa_and_mastercard_securecode_are_broken_and_need_to_be_fixed/ 14
  • 22. Thank youJoe Leech @mrjoe joe.leech@cxpartners.co.uk 07905 334163Q Quora.com/Joe-Leech/answers Read more by me: http://www.cxpartners.co.uk/cxblog/ http://joeleech.net 15

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