Forms are boring
Upcoming SlideShare
Loading in...5
×
 

Forms are boring

on

  • 1,366 views

The science of form design. Security, honesty & stupid mistakes not to make.

The science of form design. Security, honesty & stupid mistakes not to make.

Statistics

Views

Total Views
1,366
Slideshare-icon Views on SlideShare
1,080
Embed Views
286

Actions

Likes
2
Downloads
1
Comments
0

4 Embeds 286

http://joeleech.net 257
http://localhost 25
http://lanyrd.com 3
http://feeds.feedburner.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Forms are boring Forms are boring Presentation Transcript

    • http://www.flickr.com/photos/stovak/2378145902/sizes/z/in/photostream/ forms are boring Joe Leech @mrjoe 1
    • I want topunch this websitein the face How users people feel about badly design forms 2
    • 3
    • There’s a special bit ofthe brain just for forms u 3
    • 1. Security is important 4
    • 86% of online shoppers feel more confidentabout entering personal information on sitesusing security indicators Well, they would say that wouldn’t they? 5
    • 86% of online shoppers feel more confidentabout entering personal information on sitesusing security indicators[it] has also observed through field-testingthat in part because of the SSL solution, thesite has experienced a 26% higher conversionrate Well, they would say that wouldn’t they? 5
    • 86% of online shoppers feel more confidentabout entering personal information on sitesusing security indicatorshttp://www.thawte.com/resources/ssl-information-center/inspire-trust-online/index.html[it] has also observed through field-testingthat in part because of the SSL solution, thesite has experienced a 26% higher conversionratehttp://www.verisign.com/ssl/ssl-information-center/ssl-case-studies/credit-karma/index.html Well, they would say that wouldn’t they? 5
    • http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1430482 6
    • http://papers.ssrn.com/sol3/papers.cfm? abstract_id=1430482“ Reassuring people about privacy makes them more, not less, concerned. Maybe it’s worth looking at again? 6
    • 2. Be honest 7
    • In the last 24 months have you used Yes any tobacco products? No Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Many people would lie about this question. 8
    • http://www.fieldexperiments.com/uploads/ biology%20letters.pdf A picture of a person next to the form may make them more honest 9
    • http://www.fieldexperiments.com/uploads/ biology%20letters.pdf A picture of a person next to the form may make them more honest 9
    • “ People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviourhttp://www.fieldexperiments.com/uploads/ biology%20letters.pdf A picture of a person next to the form may make them more honest 9
    • In the last 24 months have you used Yes any tobacco products? No Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Adding June Whitfield did work. 10
    • In the last 24 months have you used Yes any tobacco products? No Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Adding June Whitfield did work. 10
    • 3. Don’t do stupid shit 11
    • http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/ Always mark optional fields, never mark mandatory ones. 12
    • http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/ You need to be pretty good with a mouse to get an accurate answer 13
    • So many mistakes in one form & yet business critical.http://www.cxpartners.co.uk/cxblog/verified_by_visa_and_mastercard_securecode_are_broken_and_need_to_be_fixed/ 14
    • Thank youJoe Leech @mrjoe joe.leech@cxpartners.co.uk 07905 334163Q Quora.com/Joe-Leech/answers Read more by me: http://www.cxpartners.co.uk/cxblog/ http://joeleech.net 15