Forms are boring
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Forms are boring

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The science of form design. Security, honesty & stupid mistakes not to make.

The science of form design. Security, honesty & stupid mistakes not to make.

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Forms are boring Presentation Transcript

  • 1. http://www.flickr.com/photos/stovak/2378145902/sizes/z/in/photostream/ forms are boring Joe Leech @mrjoe 1
  • 2. I want topunch this websitein the face How users people feel about badly design forms 2
  • 3. 3
  • 4. There’s a special bit ofthe brain just for forms u 3
  • 5. 1. Security is important 4
  • 6. 86% of online shoppers feel more confidentabout entering personal information on sitesusing security indicators Well, they would say that wouldn’t they? 5
  • 7. 86% of online shoppers feel more confidentabout entering personal information on sitesusing security indicators[it] has also observed through field-testingthat in part because of the SSL solution, thesite has experienced a 26% higher conversionrate Well, they would say that wouldn’t they? 5
  • 8. 86% of online shoppers feel more confidentabout entering personal information on sitesusing security indicatorshttp://www.thawte.com/resources/ssl-information-center/inspire-trust-online/index.html[it] has also observed through field-testingthat in part because of the SSL solution, thesite has experienced a 26% higher conversionratehttp://www.verisign.com/ssl/ssl-information-center/ssl-case-studies/credit-karma/index.html Well, they would say that wouldn’t they? 5
  • 9. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1430482 6
  • 10. http://papers.ssrn.com/sol3/papers.cfm? abstract_id=1430482“ Reassuring people about privacy makes them more, not less, concerned. Maybe it’s worth looking at again? 6
  • 11. 2. Be honest 7
  • 12. In the last 24 months have you used Yes any tobacco products? No Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Many people would lie about this question. 8
  • 13. http://www.fieldexperiments.com/uploads/ biology%20letters.pdf A picture of a person next to the form may make them more honest 9
  • 14. http://www.fieldexperiments.com/uploads/ biology%20letters.pdf A picture of a person next to the form may make them more honest 9
  • 15. “ People paid nearly three times as much for their drinks when eyes were displayed rather than a control image. This finding provides the first evidence from a naturalistic setting of the importance of cues of being watched, and hence reputational concerns, on human cooperative behaviourhttp://www.fieldexperiments.com/uploads/ biology%20letters.pdf A picture of a person next to the form may make them more honest 9
  • 16. In the last 24 months have you used Yes any tobacco products? No Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Adding June Whitfield did work. 10
  • 17. In the last 24 months have you used Yes any tobacco products? No Such as cigarettes, pipe tobacco, cigars or nicotine replacement products Adding June Whitfield did work. 10
  • 18. 3. Don’t do stupid shit 11
  • 19. http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/ Always mark optional fields, never mark mandatory ones. 12
  • 20. http://www.cxpartners.co.uk/cxblog/html5_seven_predictions_and_tips_for_a_better_ux/ You need to be pretty good with a mouse to get an accurate answer 13
  • 21. So many mistakes in one form & yet business critical.http://www.cxpartners.co.uk/cxblog/verified_by_visa_and_mastercard_securecode_are_broken_and_need_to_be_fixed/ 14
  • 22. Thank youJoe Leech @mrjoe joe.leech@cxpartners.co.uk 07905 334163Q Quora.com/Joe-Leech/answers Read more by me: http://www.cxpartners.co.uk/cxblog/ http://joeleech.net 15