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Common persuasivetechniques
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Common persuasivetechniques

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  • 1. Persuasion Is All Around You! “ Can You Hear Me Now?”
  • 2. What is persuasion?
    • A means of convincing people:
    • to buy a certain product
    • to believe something or act in a certain way
    • to agree with a point of view
  • 3. Common persuasive techniques often used in advertising
    • Slogan
    • Repetition
    • Bandwagon
    • Testimonial
    • Emotional Appeal
    • Expert Opinion
    Purpose?
  • 4. Slogan: “Can you hear me now?”
    • A catchy phrase or statement often used to sell a service or a product
  • 5. Slogan
    • Can you hear me now
      • http://www.youtube.com/watch?v=OPwPo-IAQ-E
    • A diamond is forever
      • http://www.youtube.com/watch?v=4vXHm8TzLzE
    • Got Milk
      • http://www.youtube.com/watch?v=OLSsswr6z9Y
      • http://www.youtube.com/watch?v=KBMmroSvcpM&NR=1
      • http://www.youtube.com/watch?v=_I07kRgym0Y&feature=related
  • 6. Repetition: The name of a product is repeated many times HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead HEAD ON Apply directly to the forehead
  • 7. Repitition
    • Head On
      • http://www.youtube.com/watch?v=Is3icfcbmbs
    • Go Compare
      • http://www.youtube.com/watch?v=F_-9QFvhQWo&feature=results_main&playnext=1&list=PL819596E749660A2A
  • 8. Bandwagon
    • A statement suggesting that everyone is using a specific product, so you should too
  • 9. Bandwagon
    • All in
      • http://www.youtube.com/watch?v=z9AKIblQKN4
    • The next level
      • http://www.youtube.com/watch?v=Tc3PZ3Im5aQ
  • 10. Testimonial
    • A well-known person supports a product or service
  • 11. Testimonial
    • Snoop
      • http://www.youtube.com/watch?v=1WUhNSXFL7s&feature=related
    • James Brown!!!!
      • http://www.youtube.com/watch?v=PS12JTP4v9c
  • 12. Emotional Appeal
    • A person is made to have strong feelings about a situation or product
  • 13. Emotional Appeal
    • I love the whole world
      • http://www.youtube.com/watch?v=NqV3clvlC4Q
    • No excuses
        • http://www.youtube.com/watch?v=Mr4QYYWg5n8&feature=related
    • Nike
      • http://www.youtube.com/watch?v=gWBTNPTAJTc&feature=related
  • 14. Expert opinion
    • Experts approve this product, so you should use it
    • “ Four out of five dentists recommend sugarless gum for their patients who chew gum”
  • 15. Expert Opinion
    • Midas
      • http://www.youtube.com/watch?v=k_pJ-S_MDHQ
    • Sensitive Teeth?
      • http://www.youtube.com/watch?v=rsaaBqCYW1I
  • 16. Quick review
    • Slogan
    • Repetition
    • Bandwagon
    • Testimonial
    • Emotional Appeal
    • Expert Opinion
  • 17. Audience Awareness
    • Advertisers know how to
    • target their audiences
    • use appropriate persuasive technique
  • 18. Who’s the audience?
  • 19. Audience?
  • 20. Audience? Purpose? Persuasive technique?
  • 21. Audience? Purpose? Persuasive technique?
  • 22. Audience?
  • 23. Audience? Purpose?
  • 24. Audience? Purpose?
  • 25. Audience? Persuasive technique? Purpose?
  • 26. Audience? Persuasive technique?
  • 27. Relevant facts
    • Advertisers spend about $200 billion a year on TV advertising
    • The average cost for Super Bowl ads is $2.6 million per 30 second spot
    • The average American watches about 24,000 TV commercials a year
    • http://television-commercial.net/
  • 28. Making Connections
    • What is your favorite jingle?
    • What slogan for a product do you find yourself saying?
    • What TV commercial has influenced you to make a purchase?
  • 29. Reflection
    • “ Persuasion is all around you”
    • In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain.
  • 30.
    • Jennifer Bernhard
    • Literacy Specialist
    • Clark County Schools
    • [email_address]

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