2. The 4 Gears
Scr
ipt
s Use scripts and dialogues
on the phone, in person, and on
the Internet to explain why people
want to be in business with you and
to build powerful business
Time relationships.
Block 1. lead
Generation
Lead generate for two types of
relationships.*
Prospect
and
2. lead
Market conversion
s For Imme Ask for contact information as soon
as possible. Respond quickly, provide
dia
ake ffer
value, and always ask for an
te Resp
MOFIR
O
appointment.
M on
se
Capture
*Two types of relationships:
People to buy or sell
property Connect
pp
People to join you in o A oin
Close t
tm
business on your team or
e nt
in your Profit Share Tree
“Lead generation is the
most important thing to do
before anything else!”
– Gary Keller
Cofounder and COB, Keller Williams Realty
28 the 4 gears oF sUCCess