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The 4 Gears
                                              Scr
                                                        ipt
                                                           s                              Use scripts and dialogues
                                                                                      on the phone, in person, and on
                                                                                     the Internet to explain why people
                                                                                      want to be in business with you and
                                                                                         to build powerful business
                Time                                                                           relationships.

                Block                                1. lead
                                                    Generation
                                          Lead generate for two types of
                                           relationships.*
               Prospect
                 and
                                                                                             2. lead
                Market                                                                      conversion

                              s For Imme                                              Ask for contact information as soon
                                                                                      as possible. Respond quickly, provide
                                          dia
                      ake ffer




                                                                                          value, and always ask for an
                                              te Resp




                                  MOFIR
                         O




                                                                                                  appointment.

                              M          on
                                    se

                                                                    Capture
        *Two types of relationships:
                People to buy or sell
                property                                                                Connect
                                                                        pp
                People to join you in                                o A oin
                                                               Close t


                                                                           tm




                business on your team or
                                                                              e nt




                in your Profit Share Tree



                 “Lead generation is the
                 most important thing to do
                 before anything else!”
                                          – Gary Keller
                     Cofounder and COB, Keller Williams Realty

28   the 4 gears oF sUCCess

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KW Market Navigator Sneak Peek 2

  • 1.
  • 2. The 4 Gears Scr ipt s Use scripts and dialogues on the phone, in person, and on the Internet to explain why people want to be in business with you and to build powerful business Time relationships. Block 1. lead Generation Lead generate for two types of relationships.* Prospect and 2. lead Market conversion s For Imme Ask for contact information as soon as possible. Respond quickly, provide dia ake ffer value, and always ask for an te Resp MOFIR O appointment. M on se Capture *Two types of relationships: People to buy or sell property Connect pp People to join you in o A oin Close t tm business on your team or e nt in your Profit Share Tree “Lead generation is the most important thing to do before anything else!” – Gary Keller Cofounder and COB, Keller Williams Realty 28 the 4 gears oF sUCCess