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iNtrodUctioN
Welcome to the inaugural issue of the KW Market Navigator: Vision and
Opportunities 2010—your go-to resource for traversing the shifting tides of
the real estate industry. Inside these pages, you will find an unparalleled array
of economic and market data, along with key facts and trends concerning
first-time home buyers, sellers, and distressed properties from proprietary KW
research. You’ll find the pictographic style to be straightforward, informative,
and often fun.

This first-of-its-kind publication is your map and compass for navigating
through the current real estate climate and will position you to master the
market of the moment. You will gain a powerful perspective on where the
housing market is heading while understanding the critical interactions at
play.

This product is divided into seven sections. The first four draw upon the
annual “Vision Speech” delivered by Gary Keller, cofounder and chairman
of the board, Keller Williams Realty Inc. This vision provides an economic
snapshot and statistics for both the United States and Canada and includes a
focus on commercial real estate opportunities.

The final three segments draw upon Keller Williams Realty’s proprietary and
groundbreaking research and provide an invaluable benefit to all agents who
choose to be a local market expert. You’ll find new and informative data on
first-time home buyers, sellers, and the distressed properties market.

KW Market Navigator: Vision and Opportunities 2010 is a vital resource
for informed, forward-thinking real estate professionals. Study the data,
incorporate the insights into your own presentations, and draw upon the
information to sharpen your perspective on the real estate industry today.




For other resources and to purchase additional copies of KW Market Navigator: Vision
and Opportunities 2010, please go to kwu.kw.com/marketnavigator.
Inspire excitement with                                                    DroP In MEDIAn
                                                                        2

    The 5 U.S.
                                                                                 HoME PrIcE




                                                                                                                      08
                                                                                                                20
                                                                       t h re e r e as o n s W hy :


    Statistics                                                         1. surge in sales of                            $198K
                                                                          distressed properties
                                                                          that sell for 15%-20% less

    Every Agent Should Know                                            2. influx of first-time home
                                                                          buyers purchasing lower-                     12%
    The real estate market is ripe with                                   priced homes
    possibilities for buyers, sellers, and                             3. slowdown of high-end




                                                                                                                      09
                                                                                                                20
    agents. Armed with this data, you act as a                            market and jumbo loans
    compass for clients in your market.
                                                                          to finance them                              $174K


      1                             HoME SAlES on tHE rISE AGAIn




                                                                                        mar
                                                                                         ket
                                                                                            Co
                                                                                                 rr
                                                                                                  ec
                                                                                                  tio
                                                                                                       n
                      5.2m


                             5.2m


                                     5.3m


                                              5.6m


                                                       6.2m


                                                                6.8m


                                                                        7.1m


                                                                                 6.5m




                                                                                                      4.9m


                                                                                                               5.2m
                                                                                          5.7m




                  1999                                        2004                                           2009


                              S I G n S o f M ArK E t StAb I lI z At I on
                             m o re s t a t e s h a d incr eased annual home sales i n 2009

    states with increases Q4 – 2008           states with increases Q4 – 2009*             the largest increases in 2009:
                                                                                           vermont (68.2%)
                                                                                           Florida (59.3%)
                                                                                           idaho (59.2%)
                                                                                           district of Columbia (56.3%)
                                                                                           nevada (53.1%)
                                                                                           *California was the only state with
                  6                                           49                            decreased sales in 2009.

                                     all data courtesy of the national association of realtors®

4     the 5 U.s. statistiCs every agent shoUld Know
HoMES on tHE SHElf
     3




                                                                                                                               1. V ision - U.s.
                      m a r ke t inve n t o r y in months
                                                                                        “Take these
 2009                                                                                   five categories
 9 mos
                                                                                        and combine
 2008                                                        bargain Prices!            them with your
11 mos
                                                             All items on the
                                                             upper shelves are
                                                                                        local numbers
 2007
                                                             “buyers’ market.”
                                                                                        to show and
                                                             All reasonable
 9 mos                                                       offers will be
                                                             considered!
                                                                                        compare the
 2006
                                                                                        national market
 7 mos                                                                                  with your local
                                                                                        market. After all,
 2005
 5 mos                                                                                  this is what you
                                                                                        and I get paid
 2004
 4 mos                                                                                  to do.”
                                                                                                      –Gary Keller
                                                                                                  Cofounder and COB,
1999–
 2003                                                                                             Keller Williams Realty
 5 mos




              MortGAGE rAtES At                                        HoMES MorE
   4           HIStorIcAl loWS                               5       AfforDAblE noW
                         a pe r s pe c t ive                         tHAn EvEr bEforE
                                 1989          2009                                                2009
                                                                          1981
         Bread                   $0.67         $2.79
         gas (gal.)              $0.97         $2.35                                                    15%
         new Car                 $15,350       $28,715                           36%
         house                   $120,000      $174,000
         monthly payment         $1,053        $934
                                                                                  Family Budget
         Mortgage rate           10%           5%
                                                                 affordability in the U.s. measures ability to
                      Tren                                       buy—that is, the amount of a median family’s
                           d
                                                                 income consumed by the median mortgage.
                                                                 in 1981 it took 36% of the family income
                                                                 to pay a mortgage. today it takes 15%—a
                                                                 historic low!

       1989                                           2009
                                                             the 5 U.s. statistiCs every agent shoUld Know                 5

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KW Market Navigator Sneak Peek

  • 1.
  • 2. iNtrodUctioN Welcome to the inaugural issue of the KW Market Navigator: Vision and Opportunities 2010—your go-to resource for traversing the shifting tides of the real estate industry. Inside these pages, you will find an unparalleled array of economic and market data, along with key facts and trends concerning first-time home buyers, sellers, and distressed properties from proprietary KW research. You’ll find the pictographic style to be straightforward, informative, and often fun. This first-of-its-kind publication is your map and compass for navigating through the current real estate climate and will position you to master the market of the moment. You will gain a powerful perspective on where the housing market is heading while understanding the critical interactions at play. This product is divided into seven sections. The first four draw upon the annual “Vision Speech” delivered by Gary Keller, cofounder and chairman of the board, Keller Williams Realty Inc. This vision provides an economic snapshot and statistics for both the United States and Canada and includes a focus on commercial real estate opportunities. The final three segments draw upon Keller Williams Realty’s proprietary and groundbreaking research and provide an invaluable benefit to all agents who choose to be a local market expert. You’ll find new and informative data on first-time home buyers, sellers, and the distressed properties market. KW Market Navigator: Vision and Opportunities 2010 is a vital resource for informed, forward-thinking real estate professionals. Study the data, incorporate the insights into your own presentations, and draw upon the information to sharpen your perspective on the real estate industry today. For other resources and to purchase additional copies of KW Market Navigator: Vision and Opportunities 2010, please go to kwu.kw.com/marketnavigator.
  • 3. Inspire excitement with DroP In MEDIAn 2 The 5 U.S. HoME PrIcE 08 20 t h re e r e as o n s W hy : Statistics 1. surge in sales of $198K distressed properties that sell for 15%-20% less Every Agent Should Know 2. influx of first-time home buyers purchasing lower- 12% The real estate market is ripe with priced homes possibilities for buyers, sellers, and 3. slowdown of high-end 09 20 agents. Armed with this data, you act as a market and jumbo loans compass for clients in your market. to finance them $174K 1 HoME SAlES on tHE rISE AGAIn mar ket Co rr ec tio n 5.2m 5.2m 5.3m 5.6m 6.2m 6.8m 7.1m 6.5m 4.9m 5.2m 5.7m 1999 2004 2009 S I G n S o f M ArK E t StAb I lI z At I on m o re s t a t e s h a d incr eased annual home sales i n 2009 states with increases Q4 – 2008 states with increases Q4 – 2009* the largest increases in 2009: vermont (68.2%) Florida (59.3%) idaho (59.2%) district of Columbia (56.3%) nevada (53.1%) *California was the only state with 6 49 decreased sales in 2009. all data courtesy of the national association of realtors® 4 the 5 U.s. statistiCs every agent shoUld Know
  • 4. HoMES on tHE SHElf 3 1. V ision - U.s. m a r ke t inve n t o r y in months “Take these 2009 five categories 9 mos and combine 2008 bargain Prices! them with your 11 mos All items on the upper shelves are local numbers 2007 “buyers’ market.” to show and All reasonable 9 mos offers will be considered! compare the 2006 national market 7 mos with your local market. After all, 2005 5 mos this is what you and I get paid 2004 4 mos to do.” –Gary Keller Cofounder and COB, 1999– 2003 Keller Williams Realty 5 mos MortGAGE rAtES At HoMES MorE 4 HIStorIcAl loWS 5 AfforDAblE noW a pe r s pe c t ive tHAn EvEr bEforE 1989 2009 2009 1981 Bread $0.67 $2.79 gas (gal.) $0.97 $2.35 15% new Car $15,350 $28,715 36% house $120,000 $174,000 monthly payment $1,053 $934 Family Budget Mortgage rate 10% 5% affordability in the U.s. measures ability to Tren buy—that is, the amount of a median family’s d income consumed by the median mortgage. in 1981 it took 36% of the family income to pay a mortgage. today it takes 15%—a historic low! 1989 2009 the 5 U.s. statistiCs every agent shoUld Know 5