Want your LinkedIn company page to generate views and leads? This PowerPoint presentation by Digital PR Consultant Carrie Morgan will help.
(To learn more about exploding your online visibility through public relations, content marketing, social media and SEO, subscribe to Carrie's blog at http://rockthestatusquo.com.)
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LinkedIn For Brands: Emulate These Big-Brand Tactics To Get Better Results From Your Company Page
1. 3 Critical Things You’ve Missed
LinkedIn For Brands
Emulate These Big-Brand Tactics
GET BETTER RESULTS From Your Company Page
Carrie Morgan
Digital PR Consultant
Rock The Status Quo
Twitter @morgancarrie
Facebook @RockTheStatusQuo
3. 3 of LinkedIn’s most unused
features for company pages
happen to be the most
important ones…
… if you want
LinkedIn to
actually
generate leads.
1. Header images
2. The products/services tab
3. Customized sidebar promotions
4. For example, this major utility company is missing all three.
Missing
promotions
Missing
products Missing
images
7. 1. They have uploaded multiple header images.
(note the scroll arrows) that are RELATED
to their product page.
2. All of their products are showcased!
(BTW, each one links to a full page on each one)
3. They have uploaded video.
4. They have customized sidebar
promotions that are relevant
and include a call-to-action.
10. THE HOME PAGE HEADER IMAGE
1. Go to your company page, mouse-over the down arrow to the right
of the blue “edit” button, then click on “edit page.”
2. Scroll down to where it says “Image.” Upload a PNG, JPEG, or GIF
image that is at least 646 x 220 pixels; no larger than 2MB.
3. Since you are here, fill out EVERY FIELD on this page! Make it keyword rich.
11. ADD PRODUCTS OR SERVICES
1. Go back up to the blue “edit” button, then click on
“add product or service.”
12. PARADISE
BOOM. This is where you add
all the good stuff.
• select a product or a service
• add a category and description
• detailed features that go on their own
full page
• attention-getting images
• specific contacts for that product
(salespeople!)
• YouTube videos
• customized promotions
• a hyperlink to related product information
on your website
Are you singing yet? This should make you VERY happy.
It’s FREE! And your competitors aren’t doing it!!!
!!!