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1. ZINEPAK
04/ AUG
● Curt Chapkowski ● Chelsea Elliott ● Fitz Kern ● Tory Lipsey ●

2. Position ZinePak as the go-to
entertainment product for music super
fans while simultaneously boosting
brand awareness.
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/ THE ASK

3. /
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/ AUDIENCE
/ Super fans ages 10-15
Meet Jenny:
/ 14 year old from the Midwest
/ Wants to be a celebrity like her
favorite artist Katy Perry
/ Craves memorabilia of Katy
Perry
/ Has the means to buy ZinePaks
with her parents money

4. /
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INSIGHT
/ A UCLA study found that the
desire for fame was the most
popular future goal among
teens, overshadowing hopes for
financial success, achievement,
and a sense of community

5. /
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THE CHALLENGE
/ Cut through the clutter of an
overcrowded music memorabilia
market.

6. /
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/ Give fans a taste of fame
in order to connect with
them on a personal level
and promote top-of-mind
awareness.
THE SOLUTION

7. /
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ACTIVATION
ZinePak Rock Star
Experience

8. /
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ZINEPACK ROCK
STAR
EXPERIENCE
/ A rock star obstacle course
hosted in Walmart parking lots
nationwide

9. /
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FIRST CONSUMER
CONTACT
/ BA collects Jenny’s personal
information
/ She receives VIP Pass
/ RFID to track her activity
during experience
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10. /
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RED CARPET
STRUT
/ Jenny poses for a picture as
she walks down red carpet

11. / BELT IT OUT
/ She sings a song of her choice for 15
seconds
/ Awarded performance-based score and
ranked via online leaderboard
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12. /
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ROCK STAR MOVES

13. /
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STAGE DIVE

14. /
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FOLLOW UP
/ Jenny is emailed code from
event
/ Code takes her to ZinePak
website
/ Grants access to photos from
Red Carpet Strut/Stage Dive &
Rockstar Moves GIFs
/ Target is given ZinePak Coupon
to encourage prompt purchase

15. /
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IN-STORE
ACTIVATION

16. /
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MEASUREMENT
/ #ZinePakRocks
/ Tweets
/ ZinePaks sold
/ Google Analytics
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17. THANK YOU!