The document provides an overview of the features and capabilities of the iPhone 4S, including Siri voice assistant, A5 chip, 8-megapixel camera, 1080p HD video recording, iOS 5 operating system, iCloud services, and dual-antenna design. It also discusses the camera capabilities for photos and video, and recommends several apps like MailShot, Videolicious, and Square that take advantage of iPhone features. Sources used include Apple websites, blogs, photos, social media, videos, and news articles.

1. Molly Kenney

3.  iPods
 Over 300 million sold around the world
 Notebooks
 Number 1 notebook in the world
 iTunes
 Started with 200,000 songs in 2003
 Currently have around 20 million songs
 iPad
 Number 1 tablet in world
 3 out of 4 tablets sold are iPads
 iPhone
 Number 1 smart phone in the world
 Number 1 in customer satisfaction

5.  Siri
 A5 chip
 8-megapixel camera
 1080p HD video
 iOS
 iCloud
 Wire system

7.  Beta testing  Siri understands what you
 Use your voice to command say to do tasks for you.
 Phone calls  Figures out meaning not
 Music exact words
 Messages  Works with other apps to
 Calendar
perform tasks and find the
correct answers that are
 Reminders asked.
 Maps & Directions  Answers back and pulls up
 Email search results for questions
 Weather  Voice assistant
 Stocks
 Clocks
 Address Book
 Notes
 Web search

10.  Up to 2x more power
 Up to 7x times faster graphics
 Allowing for downloads to run faster and
pages to open quicker
 Efficient battery life
 8 hrs talk time
 6 hrs browsing time
 10 hrs video streaming
 40 hrs music playing

12.  Ability to open camera  Backside illumination
from lock screen for sensor
those quick shots  Adjust to allow the right
amount of light in so no
 Complex photography picture is too dark or too
concepts made simple light.
 8 megapixel resolution  Edit photos from phone
 Lens with f/2.4  No editing software
aperture needed
 Crop
 Auto  Rotate
 White balance
 Remove red-eye
 Advanced color accuracy
 Enhance photo
 Face detection
 Reduced motion blur

13. All photos in this shoot are taken with the iPhone4s.
McGowan Images, www.mcgowanimages.com, is using iPhone4s
for some photo shoots.

15.  1080p HD video at 30 frames per second
 Advanced backside illumination sensor
 Larger aperture
 Auto white balance
 Video stabilization
 Edit video from the phone

17.  200 new user features to  Twitter integration
make things easier  Sign in once for the
ability to tweet from
 Reminders can be
 Safari
created based on  Camera
location  YouTube
 Set a reminder saying,  Photos
“Remind me to email  Maps
press release when I get
to work.” By setting a  Safari reader
location where work is  Click “reader” next to
the new iOS 5 will know URL for access to article
when you arrive to work in a clear format without
and will remind you to ads and clutter or save
email the press release. the article for later
viewing.

19.  Easy to manage your data because iCloud
manages it for you.
 Stores
 Music
 Photos
 Apps
 Mail
 Contacts
 Calendars
 Documents
 iCloud wirelessly pushes everything to your
device automatically allowing you to keep all your
different devices synced with the same
information.

21.  Switches between 2 antennas to transmit and
receive calls for better quality.
 Which doubles the data speeds
 World phone
 GSM and CDMA customers can roam on networks in
200 countries around the world.

23.  Over 500,000 apps in the App Store
 Every app allows your phone to do even more
 Free and paid apps
 Alerts you when apps need updated

24.  MailShot
 Free
 Mailing list app
 Lets you create email distribution groups that are saved
to your address book and can be accessed through
other apps
 Siri can’t create the email group, but Siri can send
emails to an entire group that you have created in
MailShot.

25.  Videolicious
 Free
 Video creation app
 First you choose from a list of 25 what type of project
you are working on
 Example, trip documentary or video resume
 Then videolicious will step you through the creation for
that type of video
 Choose your images, still or clips or both, then you
record a voiceover and select music

26.  iMovie
 $4.99
 Video editing app
 Trim footage, move frames around, add themes, effects,
still images and musical soundtracks
 Share via YouTube, Facebook, CNN iReport and other
capable sites
 Use an Apple TV or AirPlay to stream your movie to a
TV

27.  Photosynth
 Free
 Panorama app
 Brings a 3D feel to your photos by letting you capture
up to 360 degrees around you.
 Pick a starting point and sweep the camera right, left,
up or down. When you hear a beep your image has
been captured. Photosynth then stitches your images
together.
 Share with Facebook, Bing Maps and other capable
sites

28.  Camera+
 99 cents
 Advanced camera options app
 Timer and burst modes, touch focus, touch exposure
adjustment and 6x digital zoom
 16 scene effects, rotate, crop, add borders, captions and
add other effects
 Share photos on Facebook, Twitter or Flickr with a
push of a button

29.  Square
 Free
 Payment app
 Allows small businesses to accept major credit cards as
a method of payment
 Receive a free reader to swipe cards, next-day payout
and a flat rate of 2.75% per swipe
 Built in analytics
 Track sales
 Send electronic receipts via email or text

30.  Bump
 Free
 Sharing app
 Easily transfer information from one device to another
 Share contact information
 Virtual business card, photos, apps, music, messages,
calendar events and much more

31.  AwesomeNote
 $3.99
 Organizational app
 Display to-dos and notes in calendar
 Sync and transfer to Google Docs and Evernote
 Create separate lists for different aspects of life
 Email and print notes or lists
 Add photos or draw on maps

32.  Hootsuite
 Free
 Social media app
 Manage Twitter and Facebook accounts on the go
 Check in with Foursquare locations
 Save a draft to finish later
 Schedule updates for future posting
 Forward messages via email
 Shorten URLs and track these links
 Examine message click statisitics

33.  MobileRSS Pro
 $2.99
 Social media app
 Access your Google Reader account anytime through
your phone.
 Share your favorite articles via email, Facebook, Twitter
and more supported sites
 Feed and folder management
 Full screen article viewing, rotation lock, landscape
view, image saving and more

35.  Negative  Response
 Poor battery life  According to Natalie
 Design stayed the same as Harrison, Apple
iPhone4 Spokeswoman, “a small
 An iPhone5 was not
number of customers have
released as expected reported lower than
expected battery life on
iOS5 devices. We have
found a few bugs that are
affecting battery life, and
we will release a software
update to address those in a
few weeks.”
 Updated software was
released November 10, 2011
 Many new features were
added to make the iPhone4s
worth getting over the
iPhone4.

37.  Blog
 Ayers, C. (2011, November 1). Top Three iPhone Apps for PR Professionals . In
Appolicios . Retrieved November 9, 2011, from http://www.appolicious.com/tech/articles/10076-
top-three-iphone-apps-for-pr-professionals
 Photos
 All photos taken from www.apple.com, www.pinterest.com or clip art
 Social Bookmarking
 www.pinterest.com
 Twitter
 Following USATODAYtech, The_AppleUpdate and iPhoneTeam
 Video
 Keynote presentation from www.apple.com
 Websites
 Baig, E. (2011, November 2). Apple Concedes Problem with iPhone 4S Battery. In USA
Today Tech. Retrieved November 9, 2011, from
http://www.usatoday.com/tech/news/story/2011-11-02/apple-acknowledges-iphone-battery-
problems/51049458/1?csp=34tech&utm_source=dlvr.it&utm_medium=twitter&dlvrit=279559
 Features (n.d.). In iPhone. Retrieved November 9,
2011, from http://www.apple.com/iphone/features/