[mobileYouth] What is The Social Customer?

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What is The Social Customer? …

What is The Social Customer?

Get up-to-date insights on The Social Customer, youth and mobile from http://www.mobileyouthreport.com/presentation

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  • 1. What is The Social Customer? Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 2. Like this presentation? Get regular up-to-date insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 3. The Social Customer is not about social media flickr: festivalculturadigitalbr Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 4. The Social Customer is about understanding customers as social beings flickr: K.Kendall Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 5. The Social Customer is either connected or connecting Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 6. They’re always ready to connect 81% of youth under 25 sleep with their phone next to their bed 74% reach for their smartphone immediately after waking up flickr:Apenas Imagens Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 7. 95% teens text while driving when alone When they’re alone, the Social Customer seeks to connect compared to 32% who text while driving when a friend is in the car flickr: fung.leo Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 8. flickr: derricktakase Connection is survival 71% of youth would rather spend their last $10 on topping up their Phone than on food Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 9. The Social Customer prefers offline interaction Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 10. 67%of people say their #1 preferred form of communication is face-to-face ahead of voice calls, texting and social media Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 11. flickr: Meral Crifasi what’s more important is not better online tech but better offline relationships Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 12. http://www.flickr.com/photos/7601902@N03/9245222155/ sizes/l/in/photostream/ flickr: jaswooduk Online is meaningless without offline Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 13. The Social Customer doesn’t want to be your friend on Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 14. our social networks are wider but our connections are thinner Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 15. today, he only has 1 in 1985, the average American has 3 people he can confide in (25% of the average american has no one to confide in) Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 16. 14 - 17 year olds have 1,500 friends listed on facebook but have only interacted with 155 of these “friends” Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 17. flickr: festivalculturadigitalbr They want deeper connections Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation the social customers don’t want MOre connections
  • 18. The Social Customer cares deeply about privacy Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 19. Only 4.7% teens share their “real” relationship status on facebook 52% of teens check their social media privacy settings weekly 61% of teens set social media settings to “most private” Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 20. Youth don’t care about privacy for it’s own sake. flickr: Fort Meade Youth care about privacy because it’s a key part in building relationships and in developing their identity Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  • 21. Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation flickr: festivalculturadigitalbr youth are the forefront of the social customer wave understand the youth market and you’ll understand the risks and opportunities of the social customer
  • 22. Like this presentation? Get regular up-to-date insights on youth and mobile from http://www.mobileyouthreport.com/presentation