What is
The Social Customer?
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
Like this presentation?
Get regular up-to-date insights on youth and mobile
from
http://www.mobileyouthreport.com/presenta...
The Social Customer is not
about
social media
flickr: festivalculturadigitalbr
Get weekly insights on youth and mobile from...
The Social Customer is about
understanding customers
as social beings
flickr: K.Kendall
Get weekly insights on youth and mo...
The Social Customer is
either connected
or connecting
Get weekly insights on youth and mobile from http://www.mobileyouthr...
They’re always ready to connect
81% of youth under 25 sleep with their phone next to their bed
74% reach for their smartph...
95% teens text while driving when alone
When they’re alone,
the Social Customer seeks to connect
compared to
32% who text ...
flickr: derricktakase
Connection is survival
71% of youth would rather spend their last $10
on topping up their Phone than ...
The Social Customer
prefers offline interaction
Get weekly insights on youth and mobile from http://www.mobileyouthreport....
67%of people say
their #1 preferred form of communication
is face-to-face
ahead of voice calls, texting and social media
G...
flickr: Meral Crifasi
what’s more important is not better online tech
but better
offline relationships
Get weekly insights ...
http://www.flickr.com/photos/7601902@N03/9245222155/
sizes/l/in/photostream/
flickr: jaswooduk
Online is meaningless
without...
The Social Customer
doesn’t want to be your friend
on
Get weekly insights on youth and mobile from http://www.mobileyouthr...
our social networks are wider
but our connections are thinner
Get weekly insights on youth and mobile from http://www.mobi...
today, he only has 1
in 1985, the average American has 3 people he can confide in
(25% of the average american
has no one ...
14 - 17 year olds have 1,500 friends listed on facebook
but have only interacted with 155 of these “friends”
Get weekly in...
flickr: festivalculturadigitalbr
They want deeper connections
Get weekly insights on youth and mobile from http://www.mobil...
The Social Customer
cares deeply about privacy
Get weekly insights on youth and mobile from http://www.mobileyouthreport.c...
Only 4.7% teens share their “real” relationship status on facebook
52% of teens check their social media privacy settings ...
Youth don’t care about privacy for it’s own sake.
flickr: Fort Meade
Youth care about privacy because
it’s a key part in bu...
Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
flickr: festivalculturadigitalbr...
Like this presentation?
Get regular up-to-date insights on youth and mobile
from
http://www.mobileyouthreport.com/presenta...
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[mobileYouth] What is The Social Customer?

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What is The Social Customer?

Get up-to-date insights on The Social Customer, youth and mobile from http://www.mobileyouthreport.com/presentation

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Transcript of "[mobileYouth] What is The Social Customer?"

  1. 1. What is The Social Customer? Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  2. 2. Like this presentation? Get regular up-to-date insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  3. 3. The Social Customer is not about social media flickr: festivalculturadigitalbr Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  4. 4. The Social Customer is about understanding customers as social beings flickr: K.Kendall Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  5. 5. The Social Customer is either connected or connecting Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  6. 6. They’re always ready to connect 81% of youth under 25 sleep with their phone next to their bed 74% reach for their smartphone immediately after waking up flickr:Apenas Imagens Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  7. 7. 95% teens text while driving when alone When they’re alone, the Social Customer seeks to connect compared to 32% who text while driving when a friend is in the car flickr: fung.leo Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  8. 8. flickr: derricktakase Connection is survival 71% of youth would rather spend their last $10 on topping up their Phone than on food Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  9. 9. The Social Customer prefers offline interaction Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  10. 10. 67%of people say their #1 preferred form of communication is face-to-face ahead of voice calls, texting and social media Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  11. 11. flickr: Meral Crifasi what’s more important is not better online tech but better offline relationships Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  12. 12. http://www.flickr.com/photos/7601902@N03/9245222155/ sizes/l/in/photostream/ flickr: jaswooduk Online is meaningless without offline Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  13. 13. The Social Customer doesn’t want to be your friend on Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  14. 14. our social networks are wider but our connections are thinner Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  15. 15. today, he only has 1 in 1985, the average American has 3 people he can confide in (25% of the average american has no one to confide in) Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  16. 16. 14 - 17 year olds have 1,500 friends listed on facebook but have only interacted with 155 of these “friends” Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  17. 17. flickr: festivalculturadigitalbr They want deeper connections Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation the social customers don’t want MOre connections
  18. 18. The Social Customer cares deeply about privacy Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  19. 19. Only 4.7% teens share their “real” relationship status on facebook 52% of teens check their social media privacy settings weekly 61% of teens set social media settings to “most private” Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  20. 20. Youth don’t care about privacy for it’s own sake. flickr: Fort Meade Youth care about privacy because it’s a key part in building relationships and in developing their identity Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation
  21. 21. Get weekly insights on youth and mobile from http://www.mobileyouthreport.com/presentation flickr: festivalculturadigitalbr youth are the forefront of the social customer wave understand the youth market and you’ll understand the risks and opportunities of the social customer
  22. 22. Like this presentation? Get regular up-to-date insights on youth and mobile from http://www.mobileyouthreport.com/presentation

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