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(Graham Brown mobileYouth) Mobile Youth Around the World - 2011 Update

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Graham Brown
Graham Brown

Download it here http://www.MobileYouthAroundTheWorld.com 10 Key Trends for 2011 covering main data points. You can download the free PDF (1 MB) at the link above.

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MOBILE
YOUTH
AROUND
THE
WORLD
 10
KEY
STATISTICS
FOR
2011

 www.MobileYouthAroundTheWorld.com

CLICK
TO
DOWNLOAD
THE
FREE
PDF
 www.MobileYouthAroundTheWorld.com
 www.MobileYouthAroundTheWorld.com

#1
GLOBAL
GROWTH
 There
are
1.8
billion
 As
a
standalone
 mobile
owning
youth
 country
they’d
be
the
 in
the
world.

 biggest
in
the
world.

 SOURCE
MOBILEYOUTH
2011
 www.MobileYouthAroundTheWorld.com

#2
INDIA
 By
2012,
one
in
 five
of
the
 world’s
mobile
 owning
youth
 will
be
living
in
 India
 SOURCE
MOBILEYOUTH
2011
 www.MobileYouthAroundTheWorld.com

#3
SPENDING
 Youth
spend
$350
 billion
annually
on
 mobile
services
–
or
 one
in
ten
dollars
of
 their
disposable
 income
 SOURCE
MOBILEYOUTH
2011
 www.MobileYouthAroundTheWorld.com

#4
ATTACHMENT
 60%
of
youth
sleep
with
 their
mobile
phones
 SOURCE
MOBILEYOUTH
2011
 www.MobileYouthAroundTheWorld.com

#5
SOCIAL
SURVIVAL
 Given
the
choice
 between
spending
 their
last
$10
on
 topping
up
the
phone
 or
on
food,

80%
of
 youth
would
choose
 the
phone
 SOURCE
MOBILEYOUTH
2011
 www.MobileYouthAroundTheWorld.com

#6
MOBILE
INTERNET
 Mobile
internet
is
now
the
de‐ facto
access
point
for
youth
in
 most
countries
 SOURCE
MOBILEYOUTH
2011

#7
NEXT
GEN
MESSENGER
 Youth
SMS
use
will
fall
20%
in
the
next
5
years
as
a
result
of
 Next‐Generaaon
Messenger
services
(BBM,
Weibo,
 Whatsup,
QQ
etc)
 SOURCE
MOBILEYOUTH
2011
 www.MobileYouthAroundTheWorld.com

#8
SOCIAL
INNOVATION
 SOURCE
MOBILEYOUTH
2011
 The
mobile
industry
has
 made
$1
trillion
from
SMS
 over
the
last
decade.
Youth
 discovered
SMS.
What
will
 they
discover
next?
 www.MobileYouthAroundTheWorld.com

#9
RECOMMENDATION
 Youth
will
buy
more
 smartphones
in
 2011
as
a
result
of
 word‐of‐mouth
 than
adverasing

 SOURCE
MOBILEYOUTH
2011
 www.MobileYouthAroundTheWorld.com

#10
LIKED
VS
LOVED
 market
share.

 The
Handset
brands
 The
brands
youth
 youth
“liked”
made
up
 “loved”
made
up
80%
 20%
of
industry
 profits,
35%
market
 profits
and
65%
of
 share
 SOURCE
MOBILEYOUTH
 2011
 www.MobileYouthAroundTheWorld.com

CLICK
TO
DOWNLOAD
THE
FREE
PDF
 www.MobileYouthAroundTheWorld.com
 www.MobileYouthAroundTheWorld.com


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