GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />Kill Your Brand Manager<br />
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> CHANGE<br />“We’re moving from an era of finding Customers ...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />End of Brand Equity<br />Awareness means little<br />Relevan...
Forget Brand Equity<br />Minimal advertising<br />1 million fans in the monster army<br />More profitable per employee tha...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> BRAND MANAGEMENT<br />…is DeadCustomers Are the Brand<br />
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> CHANGE<br />Customers cannot be managed<br />Your role is t...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />ATTENTION<br />95% of Marketing is Ignored <br />The questio...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />Paid vs Earned Media<br />GREAT YOUTH BRANDS HAVE PASSIONATE...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />Mediocre brands focus 100% of their energy on 100% of the ma...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />  RECOMMENDED<br />Check out this presentationYouth Attentio...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />How Big is Your Farm?<br />
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />  RELEVANCE<br />Every customer asks this of your marketing:...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />Change the Narrative<br />Companies need to stop telling sto...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />  RECOMMENDED<br />CHECK OUT THESE<br />PRESENTATIONS ON<br ...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />  RECOMMENDED<br />ALSO CHECK OUT THIS VIDEO<br />ON HELPING...
 SOCIAL CURRENCY<br />“WE’RE NOT IN THE BUSINESS OF KEEPING MEDIA COMPANIES ALIVE… WE’RE IN THE BUSINESS OF CONNECTING OUR...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> Innovation<br />Where is your Department of Great Ideas?The...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />  RECOMMENDED<br />CHECK OUT THIS<br />PRESENTATION ON THE E...
GRAHAMDBROWN.COM :  WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> BUILD THE FEEDBACK LOOP<br />STOP TREATING THEM AS DESTINAT...
By Graham Brown and partners<br />Graham Brown, author and speaker on emerging youth trends created this presentation with...
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(Graham Brown mobileYouth) No More Brand Equity...please

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Graham Brown of WhatYouthThink.com shares insights from his work and themes featuring in the upcoming book CustomersAreTheBrand.com

Read the full post here
http://www.mobileyouth.org/post/kill-your-brand-manager/

Published in: Business, News & Politics

(Graham Brown mobileYouth) No More Brand Equity...please

  1. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />Kill Your Brand Manager<br />
  2. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> CHANGE<br />“We’re moving from an era of finding Customers for Products to one of finding Products for Customers” (SETH GODIN)<br />
  3. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />End of Brand Equity<br />Awareness means little<br />Relevance means evertyhing<br />
  4. Forget Brand Equity<br />Minimal advertising<br />1 million fans in the monster army<br />More profitable per employee than Apple<br />Minimal Awareness Maximum Relevance<br />twitter: grahamdbrownwww.CustomersAreTheBrand.com<br />
  5. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> BRAND MANAGEMENT<br />…is DeadCustomers Are the Brand<br />
  6. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> CHANGE<br />Customers cannot be managed<br />Your role is to find new ways to connect them<br />
  7. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />ATTENTION<br />95% of Marketing is Ignored <br />The question for marketers is: How do I become MORE RELEVANT?<br />
  8. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />Paid vs Earned Media<br />GREAT YOUTH BRANDS HAVE PASSIONATE FANS BECAUSE ANSWERING THIS QUESTION IS THE HEART OF THEIR BUSINESS AND NOT PART OF SOME “SOCIAL MEDIA” STRATEGY<br />
  9. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />Mediocre brands focus 100% of their energy on 100% of the market<br />90% vs 10%<br />
  10. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> RECOMMENDED<br />Check out this presentationYouth Attention Economy<br /> WNLOAD FROM WWW.MOBILEYOUTHNET.COM<br />
  11. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />How Big is Your Farm?<br />
  12. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> RELEVANCE<br />Every customer asks this of your marketing:“Where am I in this story?”<br />
  13. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br />Change the Narrative<br />Companies need to stop telling stories about their brands and start helping customers tell theirs<br />
  14. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> RECOMMENDED<br />CHECK OUT THESE<br />PRESENTATIONS ON<br />BRAND STORYTELLING<br />“NOW I CAN DRINK ME” &“RUN WITH THE LITTLE GUY”<br /> WNLOAD FROM WWW.MOBILEYOUTHNET.COM<br />
  15. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> RECOMMENDED<br />ALSO CHECK OUT THIS VIDEO<br />ON HELPING CUSTOMERS TELL<br />THE NARRATIVEPAID VS EARNED MEDIA<br />WWW.YOUTUBE.COM/MOBILEYOUTHTV<br />
  16. SOCIAL CURRENCY<br />“WE’RE NOT IN THE BUSINESS OF KEEPING MEDIA COMPANIES ALIVE… WE’RE IN THE BUSINESS OF CONNECTING OUR CUSTOMERS” (TREVOR EDWARDS VP GLOBAL BRAND NIKE)<br />
  17. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> Innovation<br />Where is your Department of Great Ideas?The Greatest Strength of the modern brand is to say “I don’t have all the answers”<br />
  18. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> RECOMMENDED<br />CHECK OUT THIS<br />PRESENTATION ON THE END<br />OF BRAND MANAGEMENT“CUSTOMERS ARE THE BRAND”<br /> WNLOAD FROM WWW.MOBILEYOUTHNET.COM<br />
  19. GRAHAMDBROWN.COM : WHATYOUTHTHINK.COM : MOBILEYOUTH.ORG<br /> BUILD THE FEEDBACK LOOP<br />STOP TREATING THEM AS DESTINATIONS FOR YOUR MARKETING MESSAGESSTART TREATING THEM AS PARTNERS IN ITS PRODUCTION<br />
  20. By Graham Brown and partners<br />Graham Brown, author and speaker on emerging youth trends created this presentation with the input of the Youth Research Partners. YRP is a team of 10 youth specialists (insight and marketing agencies) covering the Americas, Asia, Africa and Europe.<br />YRP is managed by What Youth Think (the brains behind mobileYouth and other youth related projects). <br />www.YouthResearchPartners.com<br />If you like what you read, come join us on our 2010 world tour where we’ll share insights and ideas with you from around the world at our Young Ideas Salon. <br />www.YoungIdeasSalon.com<br />Graham Brown, founder and director What Youth Think<br />www.WhatYouthThink.com<br />www.mobileYouth.orgwww.GrahamDBrown.comwww.Twitter.com/GrahamDBrown<br />www.WhatYouthThink.com<br />www.YouthResearchPartners.com<br />

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