1. How to Benefit from Social
Media
Presented by:
Carson McKee, Direct Contact
www.directcontact.ca
2. Why You Should Care About What I Say
► The web is becoming more social
► Web 3.0 and the semantic web
► Social network use has already eclipsed e-mail use
► Social media is not new, but there is no path
► Mobile will outpace desktop internet use by 2015
3. Consider…
► Number of minutes spent online from a global audience
was dominated by Yahoo! and MSN in 2006
► Today, Facebook is the website that gets by far the most
attention, minute for minute
► Facebook is the single largest repository for user-generated
content such as pics, videos, links and comments
4. Why social media?
► Why market anywhere?
► It’s where your customers are
► Interaction and dialogue
► Real time campaigns
5. My Agenda
► ROI and monetization
► Selling in the social space
► Inventory and activation
► Marketing in the social space
► Trends and forecasts
11. Promotion Integration
► Drive back to your website
► What’s in it for your market?
► Consistent appearance
► Contests and rules with Facebook
► Real time/duration
► Platform crossover
► Brand synergy
12. Best Practices
► Separate brand from fans on Facebook
► Keep messaging/look consistent
► Work towards defined goals
► Dealing with negative feedback
Statuses
Uploads (pics)
Other examples…
13. Best Practices
► Contesting on Facebook
Challenges and advantages
Required min. $10K ad spend
► Twitter is excellent for contesting
► Twitter may be a better fit than Facebook
► Twitter as a listening tool
Twitter listening demo
14. Recent Facebook Changes
► Facebook F8
► Fans turns into “Likes”
► Like buttons
► Open Graph
► Dynamic profiles
► Like button demo
15. What’s Next for Twitter?
► Twitter Business Center
Brand verification
Accept DMs from non-followers
► Huge for customer service
Currently in beta/invite only
16. LinkedIn
► Essential in the business world
► Strong profiles create a corporate presence
► Leverage/manage groups
► Build out “Company” section
17. Blogging
► Dynamic vs. static website
► Give them a reason to return
► Give some info for free
Charge for more…
► Interactive and collaborative
► Blog demo…
18. Using a RSS Reader
► Saves you time
► More efficient
► Collects info for you to share
► Content generation vs. Content sharing
19. Some Social Media Resources
► Mashable.com
► AltitudeBranding.com
► ChrisBrogan.com
► DirectContact.ca
20. Summary
► The web is becoming more social
► Mobile use is increasing
► Differentiation is key
► Participate in the conversation around brand
► Content creation and content sharing
21. Thank You!
Carson McKee, Direct Contact
604.763.3944
www.directcontact.ca
Carson.directcontact@gmail.com