1. Social Media
Presented by:
Carson McKee, Direct Contact
www.directcontact.ca

2. What is Social Media?
► Media that is based on conversation and
interaction between people online
 Collaborative
 Word of Mouth

3. Social Media Revolution
► 25% of search results for the world’s top 20
brands are links to user generated content
► 78% of consumers trust peer
recommendations
► 14% trust advertisements

4. Social Media and Your…
► Questions/Fears
► Frustrations
► Strategies

5. Where to Start?
► Objectives
 Customer service
 Loyalty
 Dialogue
 Drive back to website
 Trusted info source

6. Where to Start
► Ownership
► Resources
► Current marketing mix
 Integration
► Tracking and measurement
 Set baselines
 Set goals

7. Where to Start
► Dummy/test accounts
► Observe and follow:
 Listen before you speak
 Competitors
 Partners
 Social media thought leaders
► Borrow ideas, make it your own

8. Where to Start
► Content:
 Generation
 Gathering
 Sharing
► Ideas and innovation; be ready to try
► Ask for help/advice
 Experts/leaders
 Poll your audience

9. What’s Next?
► Specific path
 Your brand
 What fits? What works?
 Revise and adjust
 Revisit objectives

10. Thank You
► Questions or comments?
Carson McKee
Direct Contact
www.directcontact.ca
carson.directcontact@gmail.com