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How seo of 7wings a ecommerce website is done


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In the presentation you will go through seo of online shopping store which is in progress and is done on regular basis.7 wings is an ecommerce online shopping website which has good brands under it …

In the presentation you will go through seo of online shopping store which is in progress and is done on regular basis.7 wings is an ecommerce online shopping website which has good brands under it and is itself a brand name..

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  • 1. 7wings-Online Shopping website 7wings is a onlineshopping website basedon the platformSEO(Search EngineOptimization).
  • 2. 7Wings online shopping Website 7wings is as online shopping website which is made ininterest of public to sell and buy Products. (Particularly clothes)Men and women both . The brands this website will update and sellare Blackberry , Adidas , Puma , Reebok , Nike, Van Heusen, Madame, and 7wings as well.7wings is a brand product itselfwhich will be selling designer and stylish clothes online . Thewebsite will also have a feature to sell products which can besecond hand accessories in good Condition . The online shoppingStore -7wings is secure as the mode of payment will be properlytaken care of . The company will use a gateway payment system toensure secure transactions.7wings store will be online by the end ofMarch 30 and will be available to Indian customers during thestarting period of sales . The web store will be in internationalmarket by the end of this year so to make sure that sale is proper.
  • 3. The 7wings is new to the web world and hasalready made the market on Google , Bing and yahoo . Thebest and favorites companies on Internet World. The priceof the product will be kept in ranges starting from 500 andabove and will go up to 50000 as per the requirement ofcustomers . The new online web store has kept a newfeature to submit a query on the product the customersneed . The ecommerce shopping website is made incompetition of Jabong and myntra which are among goodweb stores..The shipping will be kept free which is ofanother advantage for customers to buy the product fromthis webstore .
  • 4. SEO Process
  • 5. The project is made by the team of studentsfrom SSD Girls college and SEO is being done by the teamfrom same college under guidance of developers and SEOTrainer . The project will be run on the Linux server which isthe most secure service on Internet specially when it comes toonline shopping. The first 50 buyers will be given someadditional features . Every customer will have his/her ownCart where they can add products to buy and a different cartto sell the products they have used on lesser price.
  • 6. SEO techniques - SEO gives you little knowledge of what developers need to do develop, how to develop and how to sell website or software they have made . SEO is a unique process , which is divided into parts like White-hat SEO and Black-hat SEO . White-hat SEO gives you life time quality useful traffic good visitors .• -> White Hat SEO/Ethical SEO - In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows (Search Engine) rules and policies. White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.• -> Black Hat SEO/Unethical SEO/Spamdexing - In search engine optimization SEO terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and dorway pages.
  • 7. WORKING OF SEARCH ENGINE A web search engine is software code that is designed to search for information on the WWW(World Wide Web). The search results are generally presented in a line of results often referred to as Search Engine Result Pages (SERPs). The information may be a specialist in web pages, images, information and other types of files. Some search engines also mine available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. A search engine operates in the following order:• Web crawling• Indexing• Searching
  • 8. Working of a Search Engine
  • 9. What a search test can do, and what it cant A search engine can index pages and text which others have placed on the internet, just like a big index at the back of a book.Search engines can: Provide information and lead to pages that assist with the above goals Confirm "whos reported to have said what" according to sources (useful for neutral citing) Often provide full cited copies of source documents Confirm roughly how popularly referenced an expression is.Note, however, that Google searches may report vastly more hits than actually exist, especially for exact quoted expressions. Search more specifically within certain websites, or for combined and alternative phrases (or excluding certain words and phrases that would otherwise confuse the results).
  • 10. Keywords - Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign. keywords are be of two types : -> Short-tail keywords -> Long-tail keywords 1. Long-tail keywords - “A long tail keyword is a combination of 3-6 words that are specific and relevant to the products you sell. In simple terms, any generic keyword that has product features, Model number, SKU no. price range, etc. can be taken as a long tail keyword.” Targeting long tail keyword is one of the mantras to increase search traffic and improve conversion rate .
  • 11. Our blogs that we write about our website 7wings(online shopping website). Display on internet. As like following.--
  • 12. We submit blogs regarding our website i.e. 7wings on following websites , these websites have a very good Page rank on Google so that’s why to make socialize our website , we do this . These website are –1. Stumbleupon – Social bookmarking site(P.R. 8)2. Squiddo- Social bookmarking site(P.R. 8)3. Alplist- Social bookmarking site.4. Akonter- Social bookmarking site.