Mamta Setu is a helpline for rural women, mothers, adolescent girls and their caretakers to talk to Government Primary Doctors. The call will be connected randomly to doctors who are assigned duty to take calls as per turn. Non diagnostic information, counselling and details of schemes of government are given to beneficiaries. All calls are recorded in the server for quality control and monitoring. The privacy and anonymity helps women to talk to doctors without any hesitation to deal with their health concerns.