Instagram Carousel Ads: This Week in Social Media

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Instagram Carousel Ads: This
Week in Social Media
By Cindy King
Published March 7, 2015
Welcome to our weekly edition of what’s hot in social media
news.
To help you stay up to date with social media, here are
some of the news items that caught our attention.
What’s New This Week?
Instagram Unveils Clickable Carousel Ads:
The new carousel ads on Instagram are “a new way for brands to share more images
with people interested in their posts.”
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“Carousel ads give brands more flexibility in telling their stories by allow ing people w ho view their
ads to sw ipe left to see additional images and link to a w ebsite of the brand’s choice.”
Twitter Announces Embeddable Videos: “With the new embedded video widget,
you can highlight Twitter-hosted video on your website.”
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“Video embeds are available for videos captured and uploaded through Tw itter’s applications for
iOS and Android as w ell as Tw itter Amplify partners.”
Twitter Introduces Friend-finding and Two-step Verification to Digits: Twitter
made two updates to Digits: “adding friend-finding to help you grow your audience and
introducing two-step verification.”

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“With friend-finding, you can seamlessly create your ow n social graph w ith your users’ contact
list.”
Facebook Adds Explore to Slingshot: Explore is a new feature on Facebook’s
messaging app Slingshot. It’s “an easier way to discover other creative people around
the world.”

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“Explore is a place to discover funny, inspiring
and creative people from across the globe.”
Other social media news worth following:
Google+ Splits into Photos and Streams Products: This change is meant to be
seen as “positive improvements” in both Google’s products and how they reach users.

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“Google+ w ill soon be split into Photos and Streams.”
Google Releases a Preview of the New Google Contacts: “The new Google
Contacts that makes it easier to keep track of the people you know and get the info
you need, fast.”

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“The new Google Contacts comes w ith a fresh look and feel, and conveniently pools together all
your contacts, circles, and the people you talk to most in Gmail.”
Here are some cool social media tools worth checking out:
Kik Adds Native Video: Kik adds the ability to “create and share videos of up to 15
seconds, and watch videos in full-screen or in the chat window.”

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Native video is now available on Kik.
BriefMe: This news-ranking app shares the 10 most consumed and shared articles of
the moment.

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“Pow ered by the BriefMe Score, the app
identifies the top 10 most consumed and shared
new s articles of the moment.”
Meerkat: This app allows you to stream live video from your phone to all of your
Twitter followers.

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Tw eet live video to your Tw itter follow ers w ith the Meerkat app.
Weekly Video Tip:
How to Tag Another Facebook Page from Your Facebook Page
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Some interesting studies to note:
New Research: Five Ways Brands Can Use the Internet of Things: A new report
for Altimeter Group shares how consumer brands can embrace the Internet of Things
to create value for their business and consumers across the following five use cases:
reward, information and decision-making, facilitation, service, and innovation.
Relationship Impacts Customer Recommendations on Social Media: Social
Media Link’s annual report, Social Recommendation Index, surveys 24,000 active
social media active users on how online product and service recommendations impact
purchase decisions. 93% of those surveyed say the most valuable reviews are those
containing personal stories, both positive and negative. Relationship is also a
huge factor in buying decisions with 77% of those surveyed saying that close friends
and family impact purchase the most. Only 11% say that celebrities impacts their
purchase.
Case Study: Product Videos are 174%More Likely to Convert: Leading toy
manufacturer, Step2, partnered with a video marketing agency and retailers to
showcase their products in action. Over time, they have found their video viewers are
174% more likely to convert than non-viewers.
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Media/News/Publishing · 331,131 Likes · March 3 at
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Do you have trouble tagging another Facebook Page in post from
time to time? Tagging doesn't always work properly. Here's a quick
way you can force a tag in an update. - Andrea
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Related Posts
Tags: brief me, cindy king, f acebook explore, f acebook slingshot, google contacts, google streams, google+ photos, instagram ad,
kik nativ e v ideo, meerkat app, social media news, twitter digits, twitter digits f riend f ind, twitter digits v erif ication, twitter
embedded v ideo
ABOUT THE AUTHOR, Cindy King
Cindy King is the director of editorial f or Social Media Examiner.
She spent 25 years abroad in international business development
and then built her ow n international business f rom scratch by
using social business netw orking. Othe r pos ts by Cindy King »
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