6 Quick Stats from Social Media Examiner’s 2015 Industry Report

1. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
6 Quick Stats from Social Media Examiner’s
2015 Industry Report
By Kevin Shively – May 27, 2015
182 0 8 54 0
Each year, Michael Stelzner, the founder of Social Media Examiner publishes a Social Media
Marketing Industry Report. This is one of my favorite reads each year, because it highlights
the areas that social marketers will be focused on in the coming year.
The highly anticipated 2015 report


2. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
showcases findings from a survey of 3,700
social marketers, and is packed full of valuable
insight. If you’re a social marketer, I
recommend reading the full to get a closer
look at the tactics your peers will be focusing on in the next few years, but below are the
most surprising highlights I found when reading the report.
1. 84% of Social Marketers Have Integrated Strategies
Of the 3,700 marketers surveyed, 84% said that they have integrated their social marketing
with traditional marketing channels.
“I have integrated social media into my traditional marketing activities.”
Source: Social Media Examiner’s 2015 Social Media Marketing Industry Report.
Social Planning Fundamentals
Download

3. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
2. 72% of Marketers Use Social Analytics
The report asked marketers if they regularly analyze their social activities, and 72% said that
yes, they do.
“I regularly analyze your social activities.”
Source: Social Media Examiner’s 2015 Social Media Marketing Industry Report.
3. 66% of Marketers Say Social Media Helps Generate
Leads
Of the marketers surveyed, more than 66% agree that spending as little as six hours per week

4. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
on social activities can drive an increase in leads. While this isn’t applicable to every business,
it speaks to the earlier point on the importance of integrating social media with other
marketing activities.
4. 79% of Marketers Use LinkedIn
Facebook and Twitter hold the top spots for most-used social networks, but LinkedIn came
in third, followed by Google Plus which is surprisingly up 2% over 2014.
Commonly Used Social Networks

5. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Source: Social Media Examiner’s 2015 Social Media Marketing Industry Report.
5. Google Plus Is No Longer the Top Mystery for Marketers
In 2014, Google Plus was the network that marketers wanted to learn more about. Now,
Facebook and LinkedIn hold the top two spots.
Social Networks Marketers Want to Learn More About
Source: Social Media Examiner’s 2015 Social Media Marketing Industry Report.

6. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
6. 72% of Marketers Will Increase Video Use in the next
Year
As Facebook and other social networks prioritize video more and more, so will marketers.
How Marketers Will Change Video Use
Source: Social Media Examiner’s 2015 Social Media Marketing Industry Report.
Bonus: Video is also the content type that marketers want to learn the most about in 2015.
Content Marketers Want to Learn More About

7. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Source: Social Media Examiner’s 2015 Social Media Marketing Industry Report.
The report is FULL of great insight like this. Be sure to head to SocialMediaExaminer.com and
download the full report today.
Get everything you need to analyze the metrics that matter
Social Planning
Fundamentals
Download

8. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Kevin Shively
As Sr. Content Marketing Manager, editor of the Simply Measured blog, cohost of
the #SimplyMeasured podcast, and generally delightful person, my job is to tell
stories to the internet...You're welcome internet.

9. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
4 Comments Simply Measured 1
Share⤤ Sort by Best
Join the discussion…
• Reply •
Jim Shaffer • 3 days ago
I'm sorry but those metrics have nothing to do with ROI. I understand social media is trying to convince people that it
sells and it no doubt does. But clicks and views are akin to people admiring a Pepsi or Bud Lite ad in the newspaper.
The questions business people want answered are: Did it sell and did it make more money than it cost to produce
the ad? That's ROI.
△ ▽
• Reply •
Mary Guelker Wilson • 3 days ago
This is really great info, would love to see something more specific to industry, like professional services - usage
tends to be a little different.
△ ▽
• Reply •
Charlie Bale • 3 days ago
Really useful, I am always looking to tweak my marketing strategy.
△ ▽
• Reply •
Charity Sapphire • 3 days ago
Video on social is the most logical next step! Looking forward to it!
△ ▽
Subscribe✉ Add Disqus to your sited Privacy
Recommend
Share ›
Share ›
Share ›
Share ›
Follow us on social!
Get the Newsletter

10. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Work Email:
Recent Awards
Listen to the Podcast
Sign Up
iTunes RSS

11. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Simply Measured - 121: Jade Furubayashi's 9 Tips for Growing Your Social Media Career
Simply Measured - 120: Jordan Greene on Defining and Measuring Social Media ROI
Simply Measured - 119: Tips for Video and Social Media Content with Andrew Grinaker
Simply Measured - 118: Emojis (Seriously) and New Facebook Research
Simply Measured - 117: Laura Kimball on How HTC Manages a Global Community
Simply Measured - 116: Tim Welsh on Developing a Brand Voice
Simply Measured - 115: @iSocialFanz on Personal Branding
Simply Measured - 114 - Bridget Quigg's Content Marketing Tips
Cookie policy
Recent Posts
Why Instagram Is the Apex of North Face’s
Social Media Strategy
9 Tips for Growing Your Social Media Career
Facebook Video’s Five Key Metrics for
Measuring Success
6 Quick Stats from Social Media Examiner’s
2015 Industry Report
Facebook Video Is a Threat to TV? Not
According to ABC’s Hit Comedies
Blog Categories

12. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Brand Profiles & Case Studies
Company News
Education & Analysis
News & Events
Podcast
Social Media Studies
Social Media Trends
Uncategorized
White Papers, Guides & Ebooks
Search the Blog
Search
Follow Us
Simply Measured
Simply Measured is the most complete social analytics solution, empowering marketers with unmatched access to their social data to more clearly define
their social strategy and to optimize their tactics for maximum impact.

13. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Retail
Finance & Insurance
CPG
Sports
Restaurant
Media & Publishing
Travel & Hospitality
High Tech
Telecommunications
Social Ads
Cross-Channel
Twitter
Facebook
Google+
Instagram
YouTube
Vine
LinkedIn
Tumblr
Social Media Analytics Resources
Free Tools
Research, Guides & Definitions
Our Blog
Our Company
About Us
Careers
In the Press
Contact Us
Follow Us
Trusted and Integrated
Copyright © 2010–2015 Simply Measured, Inc. 2211 Elliott Ave, Suite 310, Seattle, WA 98121. All Rights Reserved. Terms of Service | Privacy Policy