Social purchasing

333
-1

Published on

The impact of internet content on user purchase decisions.

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
333
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social purchasing

  1. 1. Social Purchasingponiedziałek, 22 sierpnia 11
  2. 2. 58% of Americans research online first before buying source: http://www.readwriteweb.com/archives/pew_study_finds_58_of_americans_research_online_fi.phpponiedziałek, 22 sierpnia 11
  3. 3. Forms of online research ‣ Forums ‣ Product opinions ‣ Price comparison ‣ Groupon ‣ E-mail ‣ Facebook Mgr Michał Laskowski 3poniedziałek, 22 sierpnia 11
  4. 4. Who researched a product yesterday? Mgr Michał Laskowski 4poniedziałek, 22 sierpnia 11
  5. 5. Forums ‣ What kind of opinions? ‣ Who is the author? ‣ What is the authenticity? ‣ Who are forum owners / moderators? ... do You browse forums ? Mgr Michał Laskowski 5poniedziałek, 22 sierpnia 11
  6. 6. Product opinions Reviews, Reports, Comparisons Consumer Opinions ... find a product opinion www Mgr Michał Laskowski 6poniedziałek, 22 sierpnia 11
  7. 7. Price comparison How does it work? How does it integrate with shops? Is it popular in all countries? ... find a product opinion www Mgr Michał Laskowski 7poniedziałek, 22 sierpnia 11
  8. 8. Sugestion for „lenovo computers, laptop, netebook” Mgr Michał Laskowski 8poniedziałek, 22 sierpnia 11
  9. 9. E-Mail Spam, spam, spam. We now prefer to chat over Facebook Very short view-time Mail i more person-to-person communication ... can You think of non- spam email marketing??? Mgr Michał Laskowski 9poniedziałek, 22 sierpnia 11
  10. 10. Facebook wall ‣ People exchange ideas ‣ People express themselves ‣ People comment ‣ People Share >>> Mgr Michał Laskowski 10poniedziałek, 22 sierpnia 11
  11. 11. Facebook like’s Mgr Michał Laskowski 11poniedziałek, 22 sierpnia 11
  12. 12. Facebook fanpage Mgr Michał Laskowski 12poniedziałek, 22 sierpnia 11
  13. 13. Facebook video/photos „Video and images are most engaging posts on the wall„ sorce: Raport K2. user Experience Eye Tracking Mgr Michał Laskowski 13poniedziałek, 22 sierpnia 11
  14. 14. Facebook viral campaigns (2) Watched by 20 mln people. Appeared on 95% of surfer www Mgr Michał Laskowski 14poniedziałek, 22 sierpnia 11
  15. 15. Facebook viral campaigns (1) 40 USD budget 64 mln pageviews 9 mln visits 5 mln UU Mgr Michał Laskowski 15poniedziałek, 22 sierpnia 11
  16. 16. Thank You! michal@laskowski.edu.pl Michał Laskowski 16poniedziałek, 22 sierpnia 11

×