Krzewinski ADV 492 New Media Drivers License Class: Final Presentation Mary Claire

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Mary Claire Krzewinski at MSU Social Media Seminar, added this to the group MSU New Media

Target Audience
- Detroiters
- Michigan History Enthusiasts
- Instructors and Students
Define Success
- Increased blog traffic/posts
- Grow e-newsletter opt-in list
Research
- How is target audience searching?
- Analyze current StraitsTalk traffic
Birds of a Feather
- Leverage Twitter plug-ins
- Follow other history buffs
- Push blog posts to Twitter
Social Media and E-mail
- Add “share controls” to the StraitsTalk e-newsletter
- Announce e-newsletter deliveries via Twitter and blog
- Encourage forward to a friend
Face time
- Create Facebook page for Antoine Cadillac
Let them find you
- Adwords
- Meta data
- Blog index
Blog, Blog, Blog
- Keep content fresh
- Guest bloggers
- Recommend blog
Evaluate and Repeat
- Monitor Blog activity
- Adwords diagnostics
- Measure Twitter
Thank you!
- Visit http://blog.StraitsTalk.com to explore new frontiers in old Detroit!