2015 Integrated Media Kit

1. Name
Name

2. Radio One Atlanta aspires to be the most trusted source in the African-
American community that informs, entertains and inspires our audience by
providing culturally relevant integrated content through our radio, digital
and on site platforms.
As the largest African American founded and operated media company,
we are committed to serving our community with continued professionalism
and respect.
Committed To Serve
Alfred Liggins - CEO Cathy Hughes - Founder

3. “Atlanta tops Forbes Magazines list of cities where African Americans are
doing the best economically”
"With its well-established religious and
educational institutions, the area has
arguably the strongest infrastructure for
African-American advancement in the
country.“
"Clear evidence of the Atlanta area’s
appeal can be seen in the growth of the
black population, up 50% from 2000 through
2013. This is also well above the of 28%
average growth in the African-American
population in the nation’s 52 biggest metro
areas during the same time."
Source: Forbes Magazine Jan 15, 2015

4. DELIVERING THE LARGEST African American AUDIENCE
IN THE 2ND LARGEST African American MARKET
• Home to arguably the most empowered and deep-seated African American
leadership in the nation in terms of politics, business, education, the arts and
entertainment.
• Spending more than $14 BILLION in annual Atlanta metro area retail sales.
• In Atlanta’s vast metropolitan area the black population soared 40% to 1.5 million;
the Atlanta region now has the second largest black population after New York.
• 33.3% of Atlanta’s metro population is African American
1,507,300
1,467,500
1,369,200
1,234,600
1,203,900
1,015,900
A.A. Atlanta
Raleigh
Nashville
New Orleans
Jacksonville
Richmond

5. Radio’s Recency
Radio beats all other media in “the
moment of truth” before purchase
decisions are made. Ads are believed to
be most effective when they air
immediately prior to the time a consumer
makes a buying decision, like a fast food
spot delivered just before lunchtime.
AM/FM radio ads spark a consumer
response:
4 in 10 Americans say they have visited an
advertised restaurant or advertised store,
attended an advertised event, watched an
advertised TV show or talked about the ad
or product with others after hearing an ad
on AM/FM radio.47%
20%
11%
8%
14%
Radio delivers far more consumers than
any other media during the half hour
before they arrive to shop
Radio
Billboard
Television
Newspaper
Other
Source: Inside Radio 4/3/13: Arbitron + Edison Research 2013

6. People increasingly get their music through services like Pandora or iTunes, but that old codger- the radio-
still rules the road.
More than half of Americans listen to AM/FM radio nearly every time they get in the car, while 86% listen to it
at least some of the time, according to a poll conducted earlier this year by Edison Research and charted by
Statista.
That compares with just 13% who say that most of the time they listen to some form of digital music, such as
through an iPhone or MP3 player. More people – 15%- still listen to CDs when they’re driving. Digital-music
use is higher when you look at people who say that they “ever” listen to it, but radio and CDs still outpace all
forms of digital music.
DATA POINT: RADIO REMAINS KING OF THE ROAD DESPITE RISE OF DIGITAL MUSIC

10. Where Atlanta’s African Americans Engage
• #1 in reach and composition of African-Americans*
• #1 portfolio of owned and operated sites dedicated to the AA audience
Online and Via Social Media Is Where African-Americans Hang Out
ONLINE

11. Our National Brands
The Interactive One portfolio of owned and operated sites
primarily focuses on super-serving the Urban Lifestyle niche.

12. On the
Streets
Mobile
Texting
Our Local Audience Touch Points
Desktop
Streaming Online
Mobile/Tablet
Streaming
eNewsletters
On-Air Mobile Web

13. We’re Connected to Atlanta…
Over 3,900,000 Interactive One Local
Atlanta visitors listen to over 548,000
hours of streaming content per
month.
Source: Ando Media January 2015
3.9Million
Visitors

14. 800Thousand
…REALLY Connected to Atlanta…
On a monthly basis Interactive
One Local Atlanta websites
have over 195,000 unique
visitors who account for over
678,000 page views per
month.
Source: Omniture January 2015
Unique Visitors

15. …And Atlanta is Connected to Us!
33% of our
Audience is Mobile
390,000+
Facebook Fans
152,000+ Twitter
Followers
104,000+ Email
Newsletter
Members

16. ON-SITE
Reach beyond traditional platforms and gain added exposure, as
well as deeper relationships with key demographic audiences
Our events touch more than 100,000 people annually!
OUR EVENTS

17. Praise in the Park, the nation’s largest outdoor gospel music festival, is a truly
inspiring event that rocks Atlanta with positive energy and uplifting messages
Events
Birthday Bash, the largest hip-hop concert in the southern hemisphere, and a
stable event in Atlanta celebrating artists from the past, present, and future
Neighborhood Awards, hosted by Steve Harvey and features a diverse
and ultra talented group of celebrities, actors, athletes, and recording
artists who present awards to the stars of our neighborhood

18. Wednesday Wind Down, concerts from Spring to Fall held in Centennial Olympic
Park bringing in thousands weekly
St. Jude Radiothon, held annually and has overall raised 1 million
dollars to find cures and save children
Majic Concert Series, giving you a chance to take part in outstanding
shows of BIG interest to the Majic audience and life group
Events

19. A3C, is an incomparable platform to reach and interact with the influential
organizations, leaders, labels, brands, media and artists within the hip-hop
community
Christmas Angels, brightening the holidays for select children in
the Metro Atlanta area by encouraging local businesses and our
loyal listeners to become “Christmas Angels” for the Holiday
Season
Events

20. TITLE

21. TITLE

22. Name
Name

23. Targeting African-American, 18-49 trendsetters who
are on the cutting edge of fashion, music and
entertainment. Featuring nationally renown comedian
Rickey Smiley in the morning, broadcasting live from
our Atlanta studios, followed by a strong lineup with a
powerful national reputation.

24. The global hip hop community: twenty four million people between the ages of 19-34, from a
range of nationalities, ethnic groups and religions. Their collective spending power is $500 billion
annually in the U.S. alone.
“It's "proof" that hip-hop has crossed over into the mainstream, though I hardly think we needed
quantitative data to prove that point. However, the way I've seen the statistic used is to help
people argue that hip-hop is no longer "just a black thing" but has become part of the fabric of
multicultural American life.”
-Source: The Wall Street Journal, May 2013

25. Call Letters: WHTA-FM Format: Urban Contemporary
Frequency: 107.9 Demo: P18-49
Website: www.hotstpotatl.com
12.9
14.1
17.8
19.2
13.5
22.5
Under $25K
$25K-$35K
$35K-$50K
$50K-$75K
$75K-$100K
$100K+
Source: Scarborough Atlanta R1 2014 Adults 18+, Nielsen Audio March 13—Feb 14
21.00% 20.40%
14.60% 13.90%
9.60%
Dekalb, GA Fulton, GA Gwinnett, GA Cobb, GA Clayton, GA

26. Source: Scarborough Atlanta R1 2014 Adults 18+, Nielsen Audio March 13—Feb 14
Male
47%
Female
53%
Gender
11%
High
School
Graduate
30%Attended
Any
College
31%
College
Graduate
28%
Education

28. On-Air Schedule
6A TIL 10A MON THRU SATURDAY RICKEY SMILEY MORNING SHOW
10A TIL 2P MON THRU SATURDAY REEC
2P TIL 7P MON THRU SATURDAY MZ SHYNEKA
6P TIL 10P MON THRU FRIDAY DURTTY BOYZ
10P TIL 2A MON THRU WED POSTERCHILD J1
10P TIL 2A THURSDAY LIVE BROADCAST (CORY B & DJ TONE)
10P TIL 2A FRIDAY LIVE BROADCAST (J1) (ET & GERONIMO)
6P TIL 8P SATURDAY DURTTY BOYZ
8P TIL 10P SATURDAY GANGSTA GRILLZ WITH DJ DRAMA
10P TIL 2A SATURDAY LIVE BROADCAST (J1 & CORY B)(REEC & A PLUS)
2A TIL 6A SATURDAY B-HIGH
6A TIL 10A SATURDAY MUSIC MIX
10A TIL 2P SUNDAY POSTERCHILD J1
2P TIL 6P SUNDAY TRACI STEELE
6P TIL 8P SUNDAY MUSIC MIX
8P TIL 10P SUNDAY HOODRICH RADIO
10P TIL 12A SUNDAY MUSIC MIX
12A TIL 2A SUNDAY LIVE BROADCAST (PRINCESS CUT & SHYNEKA)
2A TIL 6A SUNDAY DOMINIQUE DANIELLE

29. Comedian, Television host, Movie Star, Top-rated
syndicated Radio Personality, and Father of 6. For over 20
years. Rickey Smiley is one of the most beloved performers
in American media, earning a reputation for delivering
boundless laughter on-air, on-stage, and on-screen. Every
morning, millions of Americans in nearly 60 cities listen to
Rickey Smiley and his 6 outrageous cast members on "The
Rickey Smiley Morning Show." His interviews with major
celebrities, social political awareness and trademark prank
phone calls have made Smiley one of the most listened to
radio personalities in history.
Rickey is joined by Gary with Da Tea, Claudia Jordan,
HeadKrack, Juicy, Special K, and Rock-T. You can hear
them weekly from 6am-10am.
@RealRickeySmiley
Endorsements: America’s Best Eyeglasses, Metro PCS
2.5+ Million Followers
@RickeySmiley

30. 21K+ Followers
Ambitious. Unstoppable. Undeniably Talented. Mr. Who U Wit?
Reec is as complex as he is simple, and his entertaining style of
hosting is an indisputable reflection of the many characteristics
he embodies.
REEC’s work with Positive American Youth and has received
the coveted NAACP “Unsung Hero Award and Community
Service Award from Mayor Kasim Reed. REEC's signature
program (Lunch On REEC) allows him to see 24 different youth
weekly and serve them a gourmet meal and bring in celebrity
and professional guest to give words of inspiration and hope to
the young audience.
Reec is the newest addition to our powerful lineup hosting the
midday show on Hot 107.9 FM. He is currently endorsed by
companies such as Converse, Jordan and NIKE for clothing
and apparel.
@GotReec

31. Queen of Atlanta radio, Mz Shyneka, has been with Radio One for 16 years.
Shyneka’s crazy, sassy, cool, and entertainment news makes her an industry
favorite! She is involved in numerous community based non-profit
organizations, and hosts a “Radio Stars” program for kids that are interested in
a career in the music industry. When she is not giving back to the community
or entertaining, she spends her time with family, her soon to be husband, and
12 year old stepson.
Listen to Mz. Shyneka every weekday afternoon from 2pm until 6pm on WHTA-
FM Hot 107.9 for the latest entertainment news and hottest music.
@Mzshynekadotcom
Endorsements:
72K+ Followers

32. “Who Got Your Nights On Lock, Yo DURRTY!”
@Stueyrock
ET is originally from California, and when he is not
dominating the radio industry he writes music, enjoys
skateboard design, and tattoos.
Born and raised in St. Louis, Missouri, J-Nicks at an early
age made his mark on the entertainment scene hosting
events, and has never stopped working toward his
goals.
ET and J-Nicks are both ambitious entrepreneurs who
know what they want in life. Together they make the
Durtty Boyz, hosting over 11 parties a week! They are
unstoppable, and continue to prove themselves daily as
forces to be reckoned with.
@Etcali
Endorsements: Avion Tequila
100K+ Followers
@StueyrockFDU

33. Name
Name

34. The music mix is urban, MAJICAL of the past
and present. Anita Baker, Luther Vandross,
Earth, Wind and Fire, Robin Thicke and
Beyoncé to name a few, hit after hit after hit!
Plus, a lineup of the most interesting, engaging
names in all of Black radio: Steve Harvey,
Carol Blackmon, Si-Man, and Rene Miller

35. Call Letters: WAMJ-FM Format: Urban AC
Frequency: 107.5 / 97.5 Demo: P25-54
Website: www.majicatl.com
20.10%
19.70%
17.10%
12.00%
7.70%
3.50%
2.80%
Dekalb, GA
Fulton, GA
Gwinnett, GA
Cobb, GA
Clayton, GA
Henry, GA
Douglas, GA
10.4
13.6
20.6 20.3
13.5
21.5
Under $25K $25K-$35K $35K-$50K $50K-$75K $75K-$100K $100K+ Source: Scarborough Atlanta R1 2014 Adults 18+, Nielsen Audio March 13—Feb 14

36. Source: Scarborough Atlanta R1 2014 Adults 18+, Nielsen Audio March 13—Feb 14
Male
47%Female
53%
Gender
9%
High
School
Graduate
24%
Attended
Any
College
38%
College
Graduate
29%
Education

38. 6A TIL 10A MON THRU FRIDAY STEVE HARVEY MORNING SHOW
10A TIL 3P MON THRU FRIDAY CAROL BLACKMON
3P TIL 7P MON THRU FRIDAY SIMAN BABY AND CHUBB ROCK
7P TIL 12A MON THRU THUR RENE MILLER AFTER DARK
7P TIL 9P FRIDAY DIGGING IN THE CRATES
9P TIL 1A FRIDAY LIVE AT (CLUB)
8A TIL 12N SATURDAY STEVE HARVEY MORNING SHOW
12N TIL 4P SATURDAY BEAUTY BARBERSHOP (JUNIOR)
4P TIL 7P SATURDAY KATT D
7P TIL 9P SATURDAY AUTHENTIC CARRIBEAN
9P TIL 1A SATURDAY LIVE AT (CLUB)
6A TIL 9A SUNDAY ELEVATE
9A TIL 10A SUNDAY AL SHARPTON
10A TIL 3P SUNDAY SUNDAY BRUNCH WITH RENE MILLER
3P TIL 6P SUNDAY CAROL BLACKMON
6P TIL 9P SUNDAY CAFÉ MOCHA
8P TIL 12A SUNDAY (open)
On-Air Schedule

39. The Steve Harvey Morning Show is hosted by one of
America's funniest and most popular comics. The Steve
Harvey Morning Show is not only uplifting, inspirational and
motivating, but it also covers topical issues and community
concerns that touch everyone. Since it’s tenure The Steve
Harvey Morning Show has captured huge ratings and loyal
listeners. Guests included chart-topping artists, award-
winning celebrities, and American Idols.
Harvey is joined by Shirley Strawberry, Carla Ferrell and his
Nephew Tommy. Steve Harvey, a multi-media star and one
of the original "Kings of Comedy," brings his own brand of
original showmanship to radio!
You can hear the Steve Harvey Morning Show
weekdays 6am-10am.
@IamSteveHarvey
3+ Million Followers
@IamSteveHarveyTV

40. Maria More is an accomplished Radio Personality, Voiceover Talent,
Model, and Entrepreneur. In addition to radio, Maria is a
licensed Zumba® (Latin Dance) Fitness Instructor. As a fit mom, she
inspires others to live healthy lives. Maria enjoys teaching Zumba
classes throughout her local community a various fitness facilities.
Maria maintains a high level of engagement on social media where
she interacts with followers daily. She shares inspiration through her
popular “Midday Motivation” feature and represents the “hip-hop
brand of empowerment.”
Every weekday from 10am-3pm, you can count on Maria More to
entertain, encourage, and enhance the lives of everyone she
encounters.
@BlasianOnAir
Endorsements: Ovation Cell Therapy
10K+ Followers
@MariaMore

41. SiMan Baby has been on the air for 35 years and 27 of
those have been in Atlanta. He has done live
broadcasts consistently for some of Atlanta’s most
grown and sexy venues. He entertains listeners
weekdays with musical challenges and the popular
new segment “Funk Dat.”
@SiManBaby
SiMan Baby and Co-Host Chubb Rock bring you
the best R&B through a long day at work, and the
drive home from 3pm-7pm with “The Ride.”
Endorsements: Comcast, Gas South
5K+ Followers
@SiManBaby1

42. When you think of hip-hop artists from the ‘90s, whose music
spontaneously moves the crowd to the dance floor, Chubb Rock
is one of a few that immediately come to mind. Since that time
this nationally recognized Jamaican rapper has gone on to
create other chart topping hits. He now entertains thousands of
listeners daily with co-host SiMan Baby.
@Chubblive
Chubb Rock co-hosts “The Ride” 3pm-7pm weekdays.
You can listen to his “Diggin’ in the Crates” show Friday 7pm-
9pm, and also every Saturday from 7pm-9pm with Jahlion
Sound for Authentic Caribbean!
Endorsements: Nissan South Morrow
19K+ Followers

43. Name
Name

44. Listeners of Praise 102.5 may be the most
passionate of any radio station in Atlanta! By
blending a unique mix of uplifting, and engaging
music with nationally renown hosts and popular
local personalities. Praise 102.5 has grown into a
ratings leader for African-American Adults &
Women specifically 25-54 and 35-64.

45. Call Letters: WPZE-FM Format: Inspirational
Frequency: 102.5 Demo: P25-54
Website: www.mypraiseatl.com
27.20%
24.10%
12.80% 12.30%
8.20%
5.20%
2.80% 2.00%
12.1
8.7
18.2
24
17
20
Under $25K
$25K-$35K
$35K-$50K
$50K-$75K
$75K-$100K
$100K+
Source: Scarborough Atlanta R1 2014 Adults 18+, Nielsen Audio March 13—Feb 14

46. Source: Scarborough Atlanta R1 2014 Adults 18+, Nielsen Audio March 13—Feb 14
10%
High
School
Graduate
24%
Attended
Any
College
32%
College
Graduate
34%
Education
Male
35%
Female
65%
Gender

48. 6A TIL 10A MON THRU FRIDAY YOLANDA ADAMS MORNING SHOW
10A TIL 3P MON THRU FRIDAY DARLENE MCCOY
3P TIL 7P MON THRU FRIDAY K.D. BOWE
7P TIL 12A MON THRU FRIDAY WILLIE MOORE JR.
11P TIL 1A MON THRU THUR SOFT SOUND OF PRAISE
8A TIL 10A SATURDAY DONNIE MCCLURKIN SHOW
10A TIL 3P SATURDAY MYRONDA
3P TIL 7P SATURDAY VEDA HOWARD
7P TIL 10P SATURDAY PRAISE MIXDOWN
10P TIL 12A SATURDAY CANTON JONES COUNTDOWN
6A TIL 9A SUNDAY SUNDAY MORNINGS WITH K.D. BOWE
10A TIL 3P SUNDAY DARLENE MCCOY
3P TIL 7P SUNDAY MYRONDA
7P TIL 10P SUNDAY GOSPEL JAZZ
On-Air Schedule

49. Ever since her late-`80s debut Just As I Am, Yolanda
Adams has triumphantly carried the torch for
contemporary gospel and inspirational music via 12
Glorious albums. Stunningly beautiful, exceptionally
educated, filled with the spirit and blessed with one of
the most powerful voices in any genre of music.
Yolanda is heard on multiple radio station across the
country with her barrier-breaking “The Yolanda Adams
Morning Show,” a program of her creation and
ownership in thrilling conjunction with Radio One.
Yolanda is joined by Marcus D. Wiley, and Minister
Anthony Valary. You can hear them weekly
from 6am-10am.
@YolandaLive
300K+ Followers

50. Darlene is a leader in her community as she serves the
city of Atlanta in middays with ministry and worship. Her
engaging personality leaves a mark of remembrance on
the hearts of everyone she encounters. She is the
Mid-Day host on Radio One Atlanta’s Award Winning
Praise 102.5, ranking the #1 Gospel Station in the Country.
Darlene is also the inspiring author behind “Inspirational
Words of Wisdom.”
You can hear Darlene Mccoy weekdays from 10am-3pm.
@DarleneMccoy
Endorsements: Nissan South Morrow, Oprah Winfrey Network
40K+ Followers

51. KD’s influential voice commands the attention of audiences
worldwide. His mission of educating and empowering
individuals through a practical yet principle-centered
approach to living is what attracts men and women to his on-
air programs and community outreach initiatives. For the
past 20 years KD has served as a role model for men, a
mentor to youth, and an inspiration to his local community.
You can hear KD Bowe weekdays from 3pm-7pm and Sunday
mornings from 6am-10am.
@KDbowe
Endorsements: Toyota of Union City, Debt stoppers
12K+ Followers

52. Willie Moore Jr. is an inspirational speaker, licensed
minister, Grammy recognized recording artist,
comedian, actor, and National radio personality.
Willie is the host of the nationally syndicated radio
show “The Praise Mix Down.” In addition to radio,
Willie is the executive producer of the “Willie Moore
Jr. Live Flatout TV Show.” Willie is also the servant
leader of the national youth organization, Young Fly &
Saved.
@PWillie1
You can hear Willie Moore Jr. weeknights from 7pm-
11pm for the “Nightly Spirit.”
80K+ Followers
@WillieMooreJrLive

53. You can hear her Saturdays 3pm-7pm, and also
delivering the entertainment report on the KD Bowe
show weekdays.
@VedaHoward
Born with humor flowing through her veins Veda
Howard had to embrace the inevitable, she’s a joy
dispenser! She has performed on stage at comedy
clubs, festivals, the One Love Gospel Cruise, the
national Family Comedy Tour and various other events.
In addition to her love of laughter, Veda is a voice
actor and a gifted vocalist.
2K+ Followers
@TheVedaHoward

54. Name
Name

55. This MUSIC defined Generation X, the originators of
Hip Hop. BOOM 102.9 reflects the Gen X lifestyle, this
generation has had a long lasting impact on
contemporary pop culture. It’s defined a subculture
and influenced an entire generation of artful
expression and social consciousness. This new
format is a mass appeal Classic Hip Hop from the
late 80’s through the early 2000’s.

56. 50%50%
Adults 18+ Gender
Composition
18-24 25-34 35-44 45-54 55+
Adults 18+ Age Composition
Call Letters: WAMJ-FM2 Format: Classic Hip Hop
Frequency: 102.9 Demo: P25-49
Website: www.myboom1029.com

57. What is BOOM 102.9? It’s Lifestyle
• Image and Fashion are a priority
• They are trendsetters and influencers
• They have families, with teen aged children
• They love to have FUN
• They are socially connected
• They shop and spend money, they are early adopters of technology
• They work hard and play harder
• They have an emotional connection to OLD SCHOOL HIP HOP music

58. BOOM 102.9 Creates An Emotional Connection
This music evokes sudden reminders
It makes them feel happy and young again
These are the hits that they grew up listening, and
partying too….it’s all about
the MEMORIES
This music reminds them of feelings from a happier
time before the pressure,
bills and adult responsibilities
This music reminds them of great fun, friends
and nostalgic feelings of being young and
care free.
This is the music that defined the special
moments in their life

59. Who Are BOOM 102.9’s Core Artists?
BOOM 102.9 features the best
CLASSIC HIP HOP music from the
late 80’s and 90’s from artists like:
Dr. Dre Notorious B.I.G.
Puff Daddy Jay-Z
Missy Elliott Geto Boys
YoYo Ice Cube
Naughty by Nature
Queen Latifah
Ludacris
Eve
Pete Rock & C.L. Smooth Bone Thugs-N-Harmony
Da La Soul Arrested Development
OutKast Heavy D & The Boyz
Public Enemy Three-6-Mafia
Salt ‘n’ Pepa Scarface
Digital Underground Redman
LL Cool J 2pac
MC Lyte KRS1
DJ Jazzy Jeff &
The Fresh Prince
Das EFX
The Fugees
Onyx Eric B & Rakim
NAS Mobb Deep

60. DJ Nabs, who has toured with top artists such as
Mariah Carey, Ludacris, and Michael Jackson, was
a personality/mixer on Hot 97.5FM (now Hot 107.9).
During his time at Hot 97.5 his “In the Lab with DJ
Nabs” became a household name in Atlanta. DJ
Nabs has also been recognized for several awards
and honors including “Respect the DJ,” and
featured as a notable pioneer in southern rap music
in the “VH1 Rock Docs ATL: The Untold Story of
Atlanta’s Rise in the Rap Game.”
You can hear DJ Nabs weekdays from 3pm-7pm.
@Djnabsinlab
21K+ Followers