Chonga Girls October 2009


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Youtube starlets 19 yr old Mimi Dávila and Laura Di Lorenzo, aka The Chonga Girls, are talented and witty writers, actresses and comedians that are highlighting and spearheading a burgeoning Hispanic-American cultural movement. They target the fastest growing demo in the nation, 2nd generation english speaking Hispanic-American teens and tweens.

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Chonga Girls October 2009

  1. 2. Writers/Actresses/Comedians <ul><li>19 yr old Mimi Dávila and Laura Di Lorenzo, aka The Chonga Girls , are talented and witty writers, actresses and comedians. </li></ul>
  2. 3. YouTube Starlets <ul><li>In Spring 2007 they created a parody of “Fergalicious” that lovingly portrays teenage Chongas , as they are seen at suburban malls in cities like Miami and New York. “ Chongalicious ” turned Mimi and Laura into YouTube Starlets. </li></ul><ul><li>CHONGALICIOUS </li></ul><ul><li>is a VIRAL HIT… </li></ul><ul><li>Over 6 Million </li></ul><ul><li>Online Views… </li></ul><ul><li>and growing </li></ul>
  3. 4. Hispanic-American Cultural Movement <ul><li>Highlighting and spearheading a burgeoning Hispanic-American cultural movement, Mimi and Laura play their parts as sexy, sarcastic Chongas to the hilt. </li></ul>
  4. 5. Media Celebrities <ul><li>Laura and Mimi became overnight media celebrities. </li></ul><ul><li>Chongalicious was the #1 requested song at top Miami radio station Power 96. </li></ul><ul><li>They were profiled in newspapers, magazines and appeared on local and national TV shows on NBC, CBS, Telemundo, Univision and Mun2. </li></ul>
  5. 6. <ul><li>They have an insider’s fluency with youth and Hispanic-American culture, and they celebrate and poke fun at their surroundings in a way that brings everyone together. </li></ul>
  6. 7. <ul><li>Underneath the inspired silliness, Chongalicious dovetails perfectly with Mimi and Laura’s passion – writing and acting. </li></ul>
  7. 8. <ul><li>Mimi and Laura are continuing to define and expand the Chonga Girls brand. A culture that was hiding in plain sight, Chonga culture is now in the limelight, with Mimi and Laura conceptualizing and creating the complete Chonga lifestyle, from fashion to music to video to the web. </li></ul>
  8. 9. <ul><li>A lot of interesting things happen in your life when you’re 19, bilingual, and hot! </li></ul>
  9. 10. Featured Artists <ul><li>During 2009 Chonga Girls were Featured Artists on Myspace, AOL, Bebo and iTunes. </li></ul>&
  10. 11. National Prime Time Television <ul><li>In January 2009, the Chonga Girls were featured on National Prime Time Television to an audience of millions of TV viewers on Univisión’s flagship talk show Cristina . </li></ul>
  11. 12. Chonga Girls Music Releases <ul><li>In 2009 Chonga Girls Released Chongalicious and I’m In Love With A Chonga , available for download on iTunes, Amazon, eMusic, Rhapsody and Napster. </li></ul><ul><li>CHONGALICIOUS - iTunes </li></ul>
  12. 13. New Song & Video Release <ul><li>Chonga Girls are in the studio again with a hilarious Beyonce parody and new video scheduled for release and promotion in November 2009. </li></ul>
  13. 14. Chonga Girls Celebrity Blog <ul><li>Also in 2009 Chonga Girls launched their own Celebrity Blog that they say is better than Perez Hilton’s Blog! </li></ul><ul><li> </li></ul>
  14. 15. Live Performances <ul><li>With coast-to-coast requests for Live Performances, Mimi and Laura are taking their Chongalicious Show on the road performing in diverse venues like Columbia University in NY and Car Shows in Texas. </li></ul>
  15. 16. Chonga Beauty Products <ul><li>Chonga Girls plans include unveiling a line of essential beauty products and accessories, created with the Chonga in mind. </li></ul>
  16. 17. Perfect Pitch Persons <ul><li>They are perfect pitch-persons for mass market consumer products targeting the sweet spot of the youngest and fastest growing demo in the U.S. </li></ul>The Chonga Girls have an insider’s fluency with youth and Hispanic-American culture.
  17. 18. Chonga Girls Anchor Market The exploding generation of bilingual, bicultural Hispanics … the fastest-growing & youngest group is a force that is affecting music, television, movies, fashion, advertising, slang and just about everything else in American pop culture .
  18. 19. Chonga Girls Anchor Market <ul><li>HISPANIC AMERICAN TEENS </li></ul><ul><li>48 Million Hispanics are the youngest and fastest growing Demographic in the US. </li></ul><ul><li>22% of all US children under the age of 18 are Hispanic. </li></ul><ul><li>By 2025, nearly 3 -in- 10 children will be Hispanic. </li></ul><ul><li>By 2020, the Hispanic teen market will balloon 62% larger than today, growing 6x times faster than the rest of the teen market. </li></ul>Source: Pew Hispanic Center 2009
  19. 20. Chonga Girls Anchor Market <ul><li>HISPANIC AMERICAN TEENS </li></ul><ul><li>2 nd generation-Hispanics have a median age of just 14 years-old. </li></ul><ul><li>The growth rate, as well as the large number of young Hispanics is what makes Hispanic demographics so important to advertisers. </li></ul>Source: Pew Hispanic Center 2009
  20. 21. Chonga Girls Anchor Market <ul><li>ENGLISH SPEAKING HISPANIC AMERICAN KIDS </li></ul><ul><li>88% of Hispanic kids are… 2nd Generation US born. </li></ul><ul><li>They speak , watch TV and prefer print and electronic media in English. </li></ul><ul><li>Only 7% identify Spanish as the language they speak the most. </li></ul><ul><li>They watch English language TV and Cable Networks 2 to 1 over Spanish language TV. </li></ul><ul><li>7 in 10 Hispanic kids prefer the internet in English. </li></ul>Source: Cheskin Added Value 2009
  21. 22. Chonga Girls Anchor Market <ul><li>URBAN DEMO </li></ul><ul><li>43% of teens in the top 10 Hispanic Urban markets including New York, Miami, Houston, Chicago, Dallas, San Francisco, San Antonio are Hispanic. </li></ul><ul><li>80% of the teen population in Los Angeles is Hispanic . </li></ul>
  22. 23. Chonga Girls Anchor Market <ul><li>HISPANIC PURCHASING POWER </li></ul><ul><li>Immense & Fastest Growing Hispanic Buying Power continues to energize the US economy. </li></ul><ul><li>$1.4 Trillion purchasing power by 2013. </li></ul><ul><li>349% increase vs 141% increase for Non-Hispanics </li></ul><ul><li>Households are larger and spend more on groceries, telephone, clothing, and gasoline than non-Hispanics. </li></ul><ul><li>49% are homeowners with a $208k median home value vs. $184k for non-Hispanics. </li></ul>Source: Selig Center For Economic Growth 2008
  23. 24. Chonga Girls Anchor Market <ul><li>HISPANIC TEEN SPENDING POWER </li></ul><ul><li>Hispanic teens fast growing spending patterns determine the success or failure of youth oriented products and services. </li></ul><ul><li>$20 Billion current spending power of Hispanics Teens. </li></ul><ul><li>By 2020 Hispanic influenced fashion will generate at least 50% of the urban clothing market sales and heavy consumption of beauty products. </li></ul><ul><li>Hispanic teens are a growing and dynamic economic driver of mainstream American pop culture. </li></ul>Source: Selig Center For Economic Growth 2008
  24. 25. Chonga Girls Anchor Market <ul><ul><ul><li> ONLINE GROWTH </li></ul></ul></ul><ul><li>52% of the Hispanic population is now online. </li></ul><ul><li>23 million users today, 29 million by 2012. </li></ul><ul><li>14% of the total U.S. internet population is Hispanic. </li></ul><ul><li>That growth surge is driven by young US born Hispanic-Americans . </li></ul>
  25. 26. Chonga Girls Anchor Market <ul><ul><ul><li> WIRELESS & MOBILE GROWTH </li></ul></ul></ul><ul><li>2.5 Million Hispanic Teens aged 12 - 17 are wireless subscribers. </li></ul><ul><li>Subscriber growth rate is 2 to 3 times greater than the overall US teen market. </li></ul><ul><li>64% of wireless penetration by age 15 . </li></ul><ul><li>78% of wireless penetration by age 17 . </li></ul><ul><li>US Hispanic Teens are much more likely to use advanced telephony functions than other US Teens. </li></ul>Source: MultiMedia Intelligence 2008
  26. 27. Chonga Girls Fan Profile <ul><li>6 Million online views </li></ul><ul><li>90% Girls </li></ul><ul><li>17 years old & younger </li></ul><ul><li>Hispanic American </li></ul><ul><li>English Speaking </li></ul><ul><li>Urban From Coast-to-Coast </li></ul>
  27. 28. Mission Statement <ul><li>With Hispanic teens as the Anchor Market, breaking out Chonga Girls on national TV, radio, print, wireless and online media platforms. </li></ul><ul><li>Achieve mainstream commercial success by generating revenue from… </li></ul><ul><li>advertising, sponsorships, retail, music, TV and live performances. </li></ul>
  28. 29. Chonga Girls Websites Myspace YouTube Chonga Girls Celebrity Blog Facebook Reverbnation Twitter Official Site Last FM Bebo
  29. 30. CHONGA GIRLS VIDEOS <ul><li>Created, written & performed </li></ul><ul><li>by </li></ul><ul><li>Mimi Davila </li></ul><ul><li>& </li></ul><ul><li>Laura Di Lorenzo </li></ul>Chonga Girls Videos
  30. 31. [email_address]