If you haven’t seen Pinterest yet, you need to check it out. Pinterest is a new social media website based on the concept of a scrapbook. Millions of users use Pinterest each day, and they add, or “pin” images they like to personal bulletin boards on the website

1. Using Pinterest to
Promote your Business

2. If you haven’t seen Pinterest yet, you need to check it out. Pinterest is
a new social media website based on the concept of a scrapbook.
Millions of users use Pinterest each day, and they add, or “pin” images
they like to personal bulletin boards on the website. Users can follow
other users, view their boards, “like” images, and add comments. The
most popular images get shared by many users all over the world.
Sifting through beautiful images can be addictive – the average
Pinterest user browses the site for 1 hour and 17 minutes at a time.

3. The best part of Pinterest is that each image has a backlink to the
website where it originated. If you have a have a business, this can be a
valuable source of internet traffic to your company website. In January
2012, Pinterest had more referral traffic than LinkedIn, Reddit,
YouTube and Google+ combined. If you are trying to grow your
business, you need to get on Pinterest. Another benefit is that users get
on the website when they want to relax, so you can catch potential
customers when they let their guard down.
In order to promote your business on Pinterest, you need to have
attractive and unique images to post. If your website already has
product images or a photo gallery, you are ready to go. If not, take
photos of your store, your merchandise, your work or finished product.

4. Next, have a few goals in mind. Anytime you venture into social media,
you can get side tracked by the time involvement and the excitement,
but it may not increase your sales. Pinterest is not for everyone, but it
can be useful if you have the right kind of business which lends itself to
images.
One possible goal on Pinterest is to get loyal customers to share your
images and encourage their friends to find out more. If you have a store,
your customers will want to show off your products or services to your
friends. Another goal can be to get unaffiliated Pinterest users, called
“pinners”, to find your images, catch their attention, and click through
to your website. Here are a few tips to help you use Pinterest to build
your business.

5. •If you have a graphic designer or have basic computer photo skills,
you can add a watermark to your images, or your company name and
logo in a corner, so no matter where the image ends up, it can be
traced back to you.
• When you start an account, use your business name as your
Pinterest username. It will reinforce your brand and help users
identify who you are. Be sure to add your website on your profile.
• Connect your Pinterest account to your Facebook account and your
Twitter account. You’ll attract more users and followers across all
social media platforms.
• Pin images on a regular basis, not all photos once a week. It will
keep your business brand in front of your followers.

6. • Use good descriptions that have several keywords. For example,
don’t describe an image of a dress as “red dress”. Describe it as “Red
and white stripe designer dress with belt. Perfect apparel for summer
parties and casual occasions. Pair with heels or sandals.” You have a
lot more keywords which will cause your image to show up in more
searches.
• Pinterest searches don’t always retrieve exact matches, but matches
that include some words or are related to your search. For example, a
search for the term home alarm might turn up any pin with the
word home, and any pin with the word alarm.
• Tag other Pinterest users and clients you know, if it is an item you
think they might like. You can also “like” other pins, and comments
on pins that you find interesting.

7. After you get comfortable on Pinterest, and you see results, you can get
creative and try running contents or promotions. Once idea is to post a special
image on Pinterest, and when users click through, they will find a special page
on your website with a coupon. You’ll be able to track Pinterest sales and use
the information to future marketing plans. The best thing about Pinterest is
that there is no right or wrong way to use it, and there are no rules. Have fun
and be inventive, and you may become a Pinterest success story.
Check out the article here: http://www.affiliate-marketer-secrets.com/using-
pinterest-to-promote-your-business