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Finding business resources for industry analysis

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  • 1. Mark Siciliano
    Finding Business Resources for Industry Analysis
  • 2.
    • Look up industrial classification codes for any industry
    • 3. Identify companies within an industry
    • 4. Locate financial statements for major companies within an industry
    • 5. Find articles in newspapers, academic journals and trade journals
    • 6. Compare the financial performance of companies within an industry
    • 7. Obtain information on associations and trade groups of an industry
    Goals for this session
    Mark Siciliano April 19, 2011
  • 8.
    • U.S. Census Bureau website
    • 9. Enter a descriptive keyword in the 2007 NAICS Search box
    • 10. Click the code that best fits the industry to get a full description
    • 11. One code may be insufficient:
    454111 Electronic Shopping
    451211 Book Stores
    • Occupational Safety & Health Administration website
    • 12. Enter the search keyword(s)
    • 13. Click the code that best fits the industry to get a full description
    • 14. Not updated since 1987 so missing a lot of technology & emerging industries
    North American Industry Classification System (NAICS)
    Standard Industrial Classification System
    Identify an industry using a standardized system
    Mark Siciliano April 19, 2011
  • 15.
    • OneSource
    Click the ‘build a list’ link located under the Companies icon
    Enter the parameters that best describe your industry
    ‘Run Search’ and ‘View Results’
    • Hoovers Online
    Enter information in the ‘Build A List’ box or
    Click ‘View More Criteria’ for a more extensive list of parameters
    • Mergent Online
    In the ‘Classification Search’ box enter your parameters
    Advanced search will allow you to search on nearly all Mergent variables like ratios, executives, financial information etc.
    Identify companies within an industry
    Mark Siciliano April 19, 2011
  • 16.
    • Scroll down the page and find your industry or choose Industry Market Research from the ‘Search’ dropdown and enter the name of your industry
    • 17. Browse numerous reports by clicking on a top or mid-level industry listed in the ‘Browse by Topic’ section
    • 18. Type a keyword in the ‘Start your Search’ box
    ***Be careful of the publication dates as the most relevant reports may be outdated***
    IBISWorld
    MarketResearch.com
    Obtain industry reports
    Mark Siciliano April 19, 2011
  • 19.
    • RMA Annual Statement Studies
    REF HF5681.B2 R62
    • OneSource
    Open a company record and choose ‘Ratio Comparisons’ in the Financials section
    • Mergent Online
    Open a company record and click the ‘Company Financials’ tab. Next choose ‘Ratios’
    • Current Industrial Reports
    Excel spreadsheets available for a number of industries.
    • Industries at a Glance
    Click either Alphabetical Index or Industry Order Index to find your report. Data items can be clicked to get extensive information from the original reports.
    Industry Ratios
    Government Statistics
    Compare the financial performance of companies in an industry
    Mark Siciliano April 19, 2011
  • 20. News Articles
    Academic Articles
    News & full text articles
    Mark Siciliano April 19, 2011
  • 24.
    • Search by name, acronym, location, industry description, SIC code or any number of parameters available
    • 25. Select ‘Advanced Search’
    • 26. In the ‘Content Area’ box select Associations from the dropdown list
    • 27. Search parameters such as state, NAICS, SIC, name or description
    Associations Unlimited
    Business & Company Resource Center
    Industry associations & trade groups
    Mark Siciliano April 19, 2011