The days of “simple” marketing are long gone. In order to compete in the online, fast-paced, ever-changing world of business much more elaborate solutions are needed.
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Marketing as a Service Becomes Mainstream
1. Marketing as a Service Becomes
Mainstream
Facebook
Twitter
Blog
2. The days of “simple” marketing are long gone. In order to compete in the
online, fast-paced, ever-changing world of business much more elaborate
solutions are needed. With so many different techniques, tools, and
options available, business marketing managers can be challenged to
keep up or find the best choice for their company. Now the emerging
industry of Marketing as a Service (MaaS) has been introduced as a much
more effective and economical choice.
3. Many Tools Needed for Marketing
Maintaining a mailing list is no longer the only marketing task. Today
there are multiple levels and layers to marketing that can help
businesses to convert visitors into customers.
Understand your ideal customer – develop a target audience profile
based around the characteristics of your best customers. Do research to
understand your target demographics including income levels,
geographic areas, web pages that are visited regularly, social media
preferences and more.
Develop SEO – use search engine optimization (SEO) to leverage
keywords and phrases throughout all marketing communications. These
SEO terms are intended to capture the attention of your target audience
and bring them to your web site. Good SEO practices will increase
search results rankings while also improving visitor traffic, generating
high quality leads, and increasing conversion rates.
4. Create strong content – the content that is used in all marketing
materials should attract your target audience and appeal to their
interests. Enticing content should be used in email newsletters,
blogs, social media, printed materials and on all web pages including
microsite pages.
Focus on conversions – all strategies and tools should be focused in
order to build conversion centric sites that will achieve real results
for the business.
Accelerate updates – marketing information can become stale very
quickly. It is important to have a process in place along with the tools
to deploy updates across multiple channels quickly and effectively.
Have an A/B testing mechanism to insure high quality output, and
then make updates to your primary web site, microsites, social media
and other channels expeditiously.
5. MaaS Addresses the Challenge
With all of the items to manage for marketing, it is essential to
have the right solutions in place. Utilizing a marketing as a
service software will help businesses to execute their strategies
and launch marketing campaigns to quickly respond to business
demands.
6. The Fyoosion MaaS solution is the best partner for business marketing
managers. The simplicity of use and the best-of-breed tools makes Fyoosion
the premier provider for MaaS.
Build a robust target audience profile as your marketing foundation
Manage multiple lists and opportunities including email subscriptions, leads,
visitors, customers and more
Maintain SEO updates to keep in line with target audience preferences
Generate high quality web sites and microsites by using strong A/B testing
and fast publishing tools
Leverage multiple channels and deliver a consistent marketing message
through email newsletters, blogs, social media sites, industry forums and
even printed materials
Analyze results through the best-in-class tools that gather in-depth statistics
and present information in an easy to use format
7. The best advantage to marketing as a service is how easily it can be
implemented and the overall costs compared to return on investment. The
Fyoosion solution provides you with an accelerated implementation and
very fast ROI.
Get results in days or weeks, not months or years
Respond quickly to market changes or competitor pressures
Spend more time developing a better customer experience than installing
software
Use a cloud-based solution to virtually eliminate the need for hardware or
infrastructure investments
Fyoosion can provide your business with the premier marketing tools and
get your marketing strategy moving in the right direction.
Taking Marketing to a new Level