The Beyonce Principle

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This document appears to be a series of posts by @ColderICE on various topics related to social media marketing and commerce. Some of the key points discussed include the "Beyonce Principle" of cultivating relationships with fans, overdelivering to customers, recognizing engaged community members, and using tools like the Facebook pixel to drive hyper-targeted advertising. Various social media strategies and case studies are presented, along with principles for building an effective list and multi-tiered marketing offers.

Marketing

@ColderICE
Friday 13th
December  
An Instagram Post

@ColderICE
Facebook Post
A single post on Facebook

@ColderICE
What you do  
not see
What you see

@ColderICE
The Beyonce Principle
Social Commerce Like A Rockstar

@ColderICE
World Record
Beyonce sets a new World Record

@ColderICE
The Beyonce Principle
Social Commerce Like A Rockstar
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

@ColderICE
Fast Forward 30 Minutes Later
The Marketing Machine Was In Full Swing

@ColderICE
‘Yonce On  
Your Mouth
Like Liquor

@ColderICE
Mobile Media
Spread at the speed or a Tweet

@ColderICE
Principle #1
Cultivate Relationship
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

@ColderICE
Principle #2
Over Deliver: Go Above and Beyond Expectation
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

@ColderICE
• Give life to the product
• Tell the story
• Share the culture
• This is the age of visual
• Pictures + Words = Power
Visual  
Storytelling

@ColderICE
Reciprocity
The Nature of Keeping Things In Balance

@ColderICE
U2 Can #FAIL
Don’t Invade Their Space With What YOU Want

@ColderICE
Principle #3
You are NOT Beyonce!
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

@ColderICE
#iambeyonce
None of us are. But TRAFFIC is not the problem 
the offer usually is the problem.

@ColderICE
Principle #3
You Can Be Buzzworthy
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

@ColderICE
Principle #3
But You Can Still Be Fun
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

@ColderICE
1000 Points of Clicks
The New Ad Age of the Facebook Pixel

@ColderICE
New Metric?
CPP - Cost Per Pixel

@ColderICE
Power of the Pixel
The New Ad Age of the Facebook Ads

@ColderICE
Hyper Targeting
Hyper Results

@ColderICE
Principle #4
Recognize the raised hand in the crowd
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

@ColderICE
Conversion
Show Me The Money!

@colderice
Your List Building Strategy
Let’s put this in perspective

@colderice
Trip, Core, More
Trip Wire, Core Offer, Proﬁt Maximizer

@colderice
Part 1: Trip Wire
Trip Wire, Core Offer, Proﬁt Maximizer

@colderice
Part 2: Core Oﬀer
Trip Wire, Core Offer, Proﬁt Maximizer

@colderice
Part 3: Proﬁt Maximizer
Trip Wire, Core Offer, Proﬁt Maximizer

@colderice
VistaPrint
250 Cards for $9.99

@ColderICE
Principle #5
The Bee Hive
Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

@ColderICE
World Record In Real Time
Watch this…

@ColderICE
John Lawson 
email: john@ColderICE.com
 
Twitter:@ColderICE
facebook.com/ColderICE

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The Beyonce Principle

1. @ColderICE Friday 13th December

2. @ColderICE Friday 13th December   An Instagram Post

3. @ColderICE Facebook Post A single post on Facebook

4. @ColderICE Massive Media Massive Event

5. @ColderICE What you see

6. @ColderICE What you do   not see What you see

7. @ColderICE The Beyonce Principle Social Commerce Like A Rockstar

8. @ColderICE

9. @ColderICE

10. @ColderICE

11. @ColderICE World Record Beyonce sets a new World Record

12. @ColderICE The Beyonce Principle Social Commerce Like A Rockstar Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

13. @ColderICE The Beyonce Principle Social Commerce Like A Rockstar Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

14. @ColderICE The Beyonce Principle Social Commerce Like A Rockstar Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

15. @ColderICE The Beyonce Principle Social Commerce Like A Rockstar Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

16. @ColderICE The Beyonce Principle Social Commerce Like A Rockstar Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

17. @ColderICE Fast Forward 30 Minutes Later The Marketing Machine Was In Full Swing

18. @ColderICE ‘Yonce On   Your Mouth Like Liquor

19. @ColderICE Mobile Media Spread at the speed or a Tweet

20. @ColderICE

21. @ColderICE

22. @ColderICE

23. @ColderICE Principle #1 Cultivate Relationship Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

24. @ColderICE

25. @ColderICE

26. @ColderICE • Be Real - ﬂaws and all (not too much) • Don’t Censor • Take ownership of issues • Quality trumps quantity • Find brand advocates Cultivate Relationships

27. @ColderICE

28. @ColderICE Tease Me Squeeze Me!

29. @ColderICE Principle #2 Over Deliver: Go Above and Beyond Expectation Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

30. @ColderICE

31. @ColderICE • Give life to the product • Tell the story • Share the culture • This is the age of visual • Pictures + Words = Power Visual   Storytelling

32. @ColderICE

33. @ColderICE Principle #2 Over Deliver: Go Above and Beyond Expectation Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

34. @ColderICE

35. @ColderICE Reciprocity

36. @ColderICE Reciprocity The Nature of Keeping Things In Balance

37. @ColderICE

38. @ColderICE

39. @ColderICE U2 Can #FAIL Don’t Invade Their Space With What YOU Want

40. @ColderICE

41. @ColderICE Principle #3 You are NOT Beyonce! Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive

42. @ColderICE #iambeyonce None of us are. But TRAFFIC is not the problem  the offer usually is the problem.

43. @ColderICE Principle #3 You Can Be Buzzworthy Relationship | Over Deliver | #iambeyonce | Raised Hands | The Bee Hive