Corporate Social Responsibility
This document discusses corporate social responsibility (CSR). It defines CSR as a business's commitment to operate ethically and contribute to economic development while improving life for employees, local communities, and society. The document outlines different types of CSR initiatives focused on employees, markets, society, products, and the environment. It shows how CSR code of conduct priorities vary by industry and lists benefits of CSR like enhancing influence, attracting employees, increasing customer retention, and saving money. The document provides a framework for CSR management through planning, implementing, checking, and improving initiatives. It gives examples of Google and IBM's CSR programs focused on sustainability and energy efficiency.
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Corporate Social Responsibility
- 1. Corporate Social Responsibility By : Mitul K Desai (23) 1
- 2. Definition What is Corporate Social Responsibility ? ‘Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large’. – World Business Council For Sustainable Development Corporate Social Responsibility 1
- 3. CSR Initiatives Employee focused initiative Market focused initiative Society focused initiative Product focused initiative Environmentally focused initiative Result - Driven CSR = Benefits Corporate Social Responsibility 2
- 4. Code of Conduct: Issue emphasis varies by Industry 0 20 40 60 80 100 Multi-Sector Technology Services Light Industry Heavy Industry % of Codes addressing issue Environment Fair Employment & Labour Rights Rule of Law Fair Business Practices Corporate Social Responsibility 3
- 5. Benefits of CSR Benefits of CSR Enhancing your influence in the industry Attracting, Retaining and Maintaining a happy workforce Increase in customer retention Differentiating yourself from the competitor Saving money on energy and operating cost Access to funding opportunities Media interest and good reputation Benefits Benefits Enhanced Relationship with stakeholders Winning new businesses Corporate Social Responsibility 4
- 6. CSR Management Plan • Consult stakeholders • Establish code of conduct • Set targets Do • Establish management systems and personnel • Promote code compliance Check • Measure progress • Audit • Report Act • Corrective action • Reform of systems Corporate Social Responsibility 5
- 7. Companies Playing their role in CSR Google 6
- 8. Companies Playing their role in CSR IBM Project Big Green The initiative includes a new global green team of 850+ energy efficiency architects from across IBM. The company stated that for an average 25,000 square foot data center, the potential energy savings should be upwards of 42% which, based on the energy mix in the U.S., would equate to a 7,439-ton reduction in carbon emissions year. 7
- 10. Thank You