Appsfire: Facebook vs Twitter, who wins on the iPhone


Published on

Appsfire brings the first research about the weight of Facebook vs Twitter on the iPhone. in this document you'll discover which service has more apps installed, they key difference between their ecoysystem and the TOP 10 twitter apps (by # of installation)

Published in: Technology, News & Politics
1 Comment
No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Appsfire: Facebook vs Twitter, who wins on the iPhone

  1. 1. Who wins on the iPhone ? 21 sept 09 vs
  2. 2. Methodology <ul><li>AppsFire aggregates anonymously the apps data obtained from its iPhone app sharing and discovery service </li></ul><ul><li>All data is based on a real picture of what is installed and not declarative affirmations or usage sessions </li></ul><ul><li>We used a sample of 1500 users (mind the bias of early adopters) </li></ul><ul><li>Scanned all main apps including Tweet*/Twit* vs. Facebook app </li></ul><ul><li>Web apps/browsing not considered </li></ul><ul><li>The Sample is worldwide with a high concentration in the US (50%), France, UK and Japan. </li></ul>
  3. 3. % of users with top Twitter apps <ul><li>63% </li></ul>66% if we consider all apps including a twit/tweet in name
  4. 4. % of users with at least 2 Twitter apps <ul><li>44% </li></ul>
  5. 5. Top 10 Twitter iPhone apps (list click here ) 2 1 3 4 5 6 7 8 9 10 $ $ $ $ $ $ $ Icons are clickable to the App store
  6. 6. % of users with the facebook app <ul><li>70% </li></ul>74% if we include all apps including facebook in title
  7. 7. % of users with twitter or facebook <ul><li>84% </li></ul>
  8. 8. #apps with title containing Facebook vs Twit/Tweet <ul><li>32 vs 102 </li></ul>Reminder: the app store contains more apps. We monitor only those actually downloaded and kept on the iphone
  9. 9. Some conclusions <ul><li>The iPhone is clearly a social mobile device, not just a connected phone </li></ul><ul><li>Twitter and Facebook have a close “market share” in app installations </li></ul><ul><li>2 paid Twitter apps in the Top 5 clients </li></ul><ul><li>Next top 5 clients are premium </li></ul><ul><li>Push notifications is a stand alone top 10 Twitter app </li></ul><ul><li>Facebook/Twitter apps represent altogether 3% of all apps installed </li></ul>
  10. 10. Facebook vs Twitter: 1 BIG difference <ul><li>Facebook: 1 native client/ free </li></ul><ul><li>Twitter: no native client/ many 3 rd party free and premium apps </li></ul><ul><li>Twitter app ecosystem is bigger on the iPhone </li></ul>
  11. 11. The top10 twitter apps totalize 28$ Widget available here
  12. 12. 1 important thing missing though… <ul><li>Which service is used most on the iPhone? </li></ul>Help us find the answer here (poll)
  13. 13. <ul><li>Enjoy and share apps </li></ul><ul><li>@appsfire </li></ul>