Appsfire: Facebook vs Twitter, who wins on the iPhone

Who wins on the iPhone ? 21 sept 09 vs

Methodology
AppsFire aggregates anonymously the apps data obtained from its iPhone app sharing and discovery service
All data is based on a real picture of what is installed and not declarative affirmations or usage sessions
We used a sample of 1500 users (mind the bias of early adopters)
Scanned all main apps including Tweet*/Twit* vs. Facebook app
Web apps/browsing not considered
The Sample is worldwide with a high concentration in the US (50%), France, UK and Japan.

% of users with top Twitter apps
63%
66% if we consider all apps including a twit/tweet in name

% of users with at least 2 Twitter apps
44%

Top 10 Twitter iPhone apps (list click here ) 2 1 3 4 5 6 7 8 9 10 $ $ $ $ $ $ $ Icons are clickable to the App store

% of users with the facebook app
70%
74% if we include all apps including facebook in title

% of users with twitter or facebook
84%

#apps with title containing Facebook vs Twit/Tweet
32 vs 102
Reminder: the app store contains more apps. We monitor only those actually downloaded and kept on the iphone

Some conclusions
The iPhone is clearly a social mobile device, not just a connected phone
Twitter and Facebook have a close “market share” in app installations
2 paid Twitter apps in the Top 5 clients
Next top 5 clients are premium
Push notifications is a stand alone top 10 Twitter app
Facebook/Twitter apps represent altogether 3% of all apps installed

Facebook vs Twitter: 1 BIG difference
Facebook: 1 native client/ free
Twitter: no native client/ many 3 rd party free and premium apps
Twitter app ecosystem is bigger on the iPhone

The top10 twitter apps totalize 28$ Widget available here

1 important thing missing though…
Which service is used most on the iPhone?
Help us find the answer here (poll)

Enjoy and share apps
@appsfire

http://soshable.com	3337
http://jp.techcrunch.com	2167
http://www.techcrunch.com	459
http://thenextweb.com	205
http://www.appreview.in.th	77
http://techcrunch.com	46
http://www.slideshare.net	8
http://www.google.com	6
http://nishi.s369.xrea.com	5
http://pedrodhtic.blogspot.com	4
http://www.xyppy.com	4
http://www.seo-lpo.net	4
http://blog.gokcebulbul.com	4
http://blog.contentmanagementconnection.com	3
http://swik.net	3
resource://brief-content	2
http://www.hanrss.com	2
http://blog.appsfire.com	2
http://webcache.googleusercontent.com	1
http://www.google.ro	1
http://crosspollinationmedia.com	1
https://elgg.leeds.ac.uk	1
http://www.google.com.au	1
http://www.gmxattachments.net	1
http://thisismylife.co.uk	1
http://jp.hanrss.com	1
http://www.techcrunch.com:80	1
http://feeds2.feedburner.com	1
http://contentmanagementconnection.com	1
http://tpp2.saigonica.com	1
http://posterous.com	1
http://74.125.47.132	1
http://toolsohtools.blogspot.com	1
http://search.yahoo.co.jp	1

Appsfire: Facebook vs Twitter, who wins on the iPhone

by Ouriel Ohayon on Sep 22, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

34 Embeds 6,354

Statistics

Appsfire: Facebook vs Twitter, who wins on the iPhone — Presentation Transcript