Yuengling Presentation

•

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misslaurajay

Business Entertainment & Humor

Situa&on
Analysis
Project

Lisse4e
Colón

Eugenia
Erazo

Laura
Johnson

Rachael
Wilcox

•  D.G.
Yuengling
and
Son
opened
in
1829.

•  Five
genera&ons.

•  Each
genera&on
has
to
purchase
the
company

from
the
previous
owner.

•  Goal:
To
provide
the
highest
quality
beer.

•  Three
breweries:
Po4sville
and
Tampa.

•  Distributed
in
15
states.

•  Seven
year
round
beers,
one
seasonal
beer.

•  Prides
themselves
on
Light
Lager.

•  Recent
ac&vity

•  Website

–  Brew
Crew

•  Billboards

•  Television
adver&sements

•  Facebook:
company
has
over
68,000
likes

compared
to
131
likes
for
the
Boston
Beer

Company.

•  Twi4er:
over
10,000
followers.
Boston
Beer

Company
has
94
followers
and
0
tweets.

•  Let
the
consumer
get
involved

•  h4p://www.classiclager.com/

•  h4p://www.chesterﬁeldsociety.com/

•  h4p://www.porterworthy.com/

•  Strength:
good
quality.

•  Weakness:
limited
availability.

•  Opportunity:
expand
to
na&on/overseas.

•  Threat:
environmental
eﬀects
on
ingredients.

•  Crea&ve-‐
new
products,
ac&ve
websites.

•  Price
aﬀordable-‐
domes&c
beer,
fair
in
both

markets.

•  Energy
eﬃcient-‐
cut
energy
consump&on
by

14%.

•  Bo4ling
system-‐
green
bo4le,
metal
cans.

Our
recommenda&on
is
to
acquire

D.G.
Yuengling
and
Son.

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Yuengling Presentation

1. Situa&on Analysis Project Lisse4e Colón Eugenia Erazo Laura Johnson Rachael Wilcox

2. •  D.G. Yuengling and Son opened in 1829. •  Five genera&ons. •  Each genera&on has to purchase the company from the previous owner.

3. •  Goal: To provide the highest quality beer. •  Three breweries: Po4sville and Tampa. •  Distributed in 15 states. •  Seven year round beers, one seasonal beer. •  Prides themselves on Light Lager.

5. •  Recent ac&vity •  Website –  Brew Crew •  Billboards •  Television adver&sements

7. •  Facebook: company has over 68,000 likes compared to 131 likes for the Boston Beer Company. •  Twi4er: over 10,000 followers. Boston Beer Company has 94 followers and 0 tweets.

8. •  Let the consumer get involved •  h4p://www.classiclager.com/ •  h4p://www.chesterﬁeldsociety.com/ •  h4p://www.porterworthy.com/

10.

11.

12. •  Strength: good quality. •  Weakness: limited availability. •  Opportunity: expand to na&on/overseas. •  Threat: environmental eﬀects on ingredients.

13. •  Crea&ve-‐ new products, ac&ve websites. •  Price aﬀordable-‐ domes&c beer, fair in both markets. •  Energy eﬃcient-‐ cut energy consump&on by 14%. •  Bo4ling system-‐ green bo4le, metal cans.

14. Our recommenda&on is to acquire D.G. Yuengling and Son.

Yuengling Presentation

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