Taco Loco Delivery Coca-Cola Company Business Venture
Proposal• Taco Loco Delivery is considering a possible partnership with The Coca-Cola Company to provide its drinks to customers. As of now, Taco Loco sells canned drinks from various companies including The Coca-Cola Company, PepsiCo. and others, but would like to enter an exclusive partnership with The Coca-Cola Company and also provide fountain drink services.
About Taco Loco Delivery• Started in 2010 by Eric Linares• Mexican Restaurant delivery• Open 24 hours• Full all day menu• Customizable menu• Three locations, Gaithersburg, Hagerstown, Germantown
Weaknesses & ThreatsWeaknesses • Only three locations • 5-mile delivery radius • New, unknown Threats • Big name competitors such as Taco Bell • Economy means less customers
Strengths & OpportunitiesStrengths • Open all day and night • Quick delivery on all orders • Offers carry-outOpportunities • Summertime and seasonal promotions • Expand to new locations • Create deals with new business partners
About the Coca-Cola CompanyThe Coca-Cola Company is a beverage retailer,marketer, and manufacturer. Coca-Cola is currentlyavailable in over 200 countries, with over 500brands
More on the coca-cola company• Started in 1886 by pharmacist John Pemberton• Started in Atlanta, Georgia• Had only one brand for 70 years• Between 1940 and 1966 acquired Fanta, Sprite, TAB, and Fresca
Coca-cola misstepsChanged original formula and the public respondwell, led to the company changing back andrelabeling the product Coca-Cola Classic.This was called the biggest marketing blunder ever.
notable• First soft-drink consumed in space (1985)• Has more than 500 brands• Sponsors the NBA, NASCAR, NCAA, Apple iTunes, American Idol, BET Network, and the Olympic Games
Stock history for coca-cola• Went public in the New York Stock Exchange in 1919• Common stock started at $40 per share• Stocks have consecutively increased for over 50 years
Why coca-cola?• Coca-Cola is committed to local markets and what people of different cultural backgrounds enjoy drinking• Coca-Cola continues to be the leading drink corporation for the past 50 years• Competitors of Taco Loco Delivery have contracts with Pepsi, a major Coca-Cola alternative
Complaints and concerns• Coca-Cola has been scrutinized for using high fructose corn syrup in its products• High fructose corn syrup has been accused for being the cause of the obesity and type 2 diabetes epidemics• In spite of these allegations, high fructose corn syrup has been proven to be safe, and is used in most soft-drink
Potential risks to Taco loco delivery• Exclusive contract with Coca-Cola may mean certain customers will not get a different drink that they might prefer• A contract deal may be expensive
Potential benefits to taco loco and coca-cola• More customers• Taco Loco will gain credibility• More advertising for both businesses• Be more able to compete with competitors
conclusion• A deal with The Coca-Cola Company would benefit both companies. Both Taco Loco Delivery and The Coca-Cola Company would see a rise in sales due. Both businesses would have more advertisement to attract more customers. Taco Loco would have a great new consistent supplier for long term, and Coca-Cola would have a consistent client, that would also increase their orders should Taco Loco decide to expand in the future.
Citations• "Coca-Cola Heritage Timeline." The Coca-Cola Company. N.p., 2011. Web. 9 Jun 2012. http://heritage.coca-cola.com/.• "Dividend Chart: KO." Buy Upside. N.p., 2012. Web. 10 Jun 2012. <http://buyupside.com/dividendcharts/dividendchartdisplay.php?symbol= KO&interval=allyears>.• "HFCS Facts." Sweet Surprise. N.p., n.d. Web. 10 Jun 2012. <http://sweetsurprise.com/hfcs-quick-facts?gclid=CM28u4fBxLACFUUb6 wodhlPjXg>.• "Single food ingredient the cause of obesity? New study has industry up in arms." Food Navigator-USA. N.p., 26 April 2004. Web. 10 Jun 2012. <http://sweetsurprise.com/hfcs-quick-facts?gclid=CM28u4fBxLACFUUb6 wodhlPjXg>.• "Stock Information - Stock History." The Coca-Cola Company. N.p., 2011. Web. 10 Jun 2012. <http://www.thecoca-colacompany.com/investors/stockhistory .html>.• "Yahoo! Finance." Yahoo!. N.p., 2012. Web. 9 Jun 2012. <http://finance.yahoo.com/q?s=^dji>.