Societing Summer School: Revolution is Social Sharing of Emotions

“ Revolution is social sharing of emotions” From ethos to pathos Societing Summer School 2011

My Mentor Alberto Melucci (1943-2001) New Social Movements theory that attempts to explain the plethora of new movements that have come up in various western societies since the mid-1960s which are claimed to depart significantly from the conventional social movement paradigm

Can we consider brands as New Social Movements? ninjamarketing.it

Are brands actors of social change and innovation? ninjamarketing.it

That’ my Hero’s journey!

New book! How to design a contagious idea (and make the world a better place) Out in winter!

ninjamarketing.it Virality = > Viral-DNA < X Seeding VIRALITY FORMULA

Why am I studying “ Viral-DNA”? ninjamarketing.it

Viral Expectation

Re-tweet is digital orgasm?

How to Design “ Viral-DNA” Of a Contagious Idea? ninjamarketing.it

Can we consider brands as New Social Movements? ninjamarketing.it

Contagious Ideas!

Contagious Brands!

Where is Brand Value?

USE VALUE = product

SYMBOLIC VALUE = brand

LINK VALUE = community

What is the brand with the highest link value in the world? ninjamarketing.it

LINK VALUE = community

SOCIAL VALUE = culture

Is there a deeper value? ninjamarketing.it

SPIRITUAL VALUE

SPIRITUAL VALUE is in the Soul

Use + symbolic + link value: Nike Plus

Where the hell is Alex Bogusky?

Social/Spiritual: Common

Kotler dixit

My definition of Virality “ Viral is social sharing of emotions”

Paul Ekman

Robert Plutchik

Which emotions are more viral ?
joy
anger
sadness
fear
surprise
Kelly School of Business - Indiana

we could say that… “ Social Media Revolution is social sharing of emotions”

Social sharing of E-motions

catartic emotions

Emotions (transpersonal) Tribes (microsocial) VS.

Pathos Ethos VS.

# Hashtags Values VS.

Spiritual Brands say “World will be a better place if…”

+ intercultural

+ ecologic

+ connected

+ natural

+ creative

"Call the world if you please 'The vale of soul-making.’ (John Keat)

My New definition of Brand BRAND IS A “ SOUL MAKER”

“ Science of Soul Making” and dynamics of “Social Sharing of Emotions” will help understand better:
New Social Movements
Twitter Revolutions
Spiritual Branding
New Mediterranean

And will help to imagine and create a New Mediterranean full of new shared Energy

new shared Myths

new shared Values

Thank you! Mirko Pallera Strategic & Creative Director Mail: mirko@ninjamarketing.it Twitter: @ninjamarketing

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Societing Summer School: Revolution is Social Sharing of Emotions

by Mirko Pallera on Aug 26, 2011

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Societing Summer School: Revolution is Social Sharing of Emotions — Presentation Transcript